Investigating Communication Styles in Text-based CMC Using a Classification of Intention - A Comparison of Same-Culture and Different-Cultures Context

Pimnapa Atsawintarangku (1) , Takaya Yuizono (2)
(1) School of Knowledge Science, Japan Advanced Institute of Science and Technology, Japan , Japan
(2) School of Knowledge Science Japan Advanced Institute of Science and Technology, Japan , Japan


We investigated how cultural differences influence communication style in text-based computer-mediated communication (CMC) and compared the context of communications within the same culture (Thai-Thai pairs) and different cultures (Thai-Japanese pairs and Thai-Chinese pairs) by examining significant differences in the number of text chats in each classification pertaining to intentions. The significant finding of this study is the large number of text chats in the Interrogation category in the context of different cultures. Results showed a significant difference in the number of text chats between Thai and Japanese participants in the Description and Interrogation categories. Further, we found a significant difference in the Interrogation classification between Thai and Chinese participants. The understanding of cultural differences in this work can be used to improve intercultural competencies.

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Pimnapa Atsawintarangku (Primary Contact)
Takaya Yuizono
Author Biographies

Pimnapa Atsawintarangku, School of Knowledge Science, Japan Advanced Institute of Science and Technology, Japan

Pimnapa Atsawintarangkun is a doctoral student at school of knowledge science, Japan Advanced Institute of Science And Technology (JAIST) under the Graduate Research Program. Her research interests include cross-cultural communication and Natural Language Processing (NLP).

Takaya Yuizono, School of Knowledge Science Japan Advanced Institute of Science and Technology, Japan

Takaya Yuizono received the B.E., M.E., and Dr. of Engineering from Kagoshima University, in 1994, 1996, 1999, respectively. He was a research associate in Kagoshima University, a lecturer and an associate professor in Shimane University, respectively. He has been an associate professor at School of Knowledge Science, JAIST since 2005. His research interests include in groupware, computer-supported cooperative work, and knowledge medium.

Atsawintarangku, P., & Yuizono, T. (2016). Investigating Communication Styles in Text-based CMC Using a Classification of Intention - A Comparison of Same-Culture and Different-Cultures Context. Journal of Intercultural Communication, 16(3), 1–15.

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