Ethnocentrism and intercultural willingness to communicate - A study of New Zealand management students

Nittaya Campbell (1)
(1) Department of Management Communication Waikato Management School University of Waikato, New Zealand , New Zealand

Abstract

The author investigated the level of ethnocentrism and the willingness to communicate interculturally of management students (N = 438) at a university in New Zealand. The 22-item Generalized Ethnocentrism (GENE) scale and the 12-item Intercultural Willingness to Communicate (IWTC) scale were used. Results show that respondents were not highly ethnocentric and were moderate in their willingness to communicate with people from other cultures. Respondents were also asked additional questions regarding intercultural interaction on campus and in the workplace. The results suggest that they recognized the importance of intercultural communication in the workplace but that their attitudes toward interaction with students from other cultures were not conducive to developing intercultural communication skills. Implications for educators are discussed.

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Authors

Nittaya Campbell
nittaya@waikato.ac.nz (Primary Contact)
Author Biography

Nittaya Campbell, Department of Management Communication Waikato Management School University of Waikato, New Zealand

Nittaya Campbell, DPhil, is a senior lecturer at the Department of Management Communication, Waikato Management School, University of Waikato, New Zealand, where she teaches business communication and intercultural communication. Her research interests in the latter include internationalization of education, international students’ adaptation, and experiential intercultural learning.

Campbell, N. (2016). Ethnocentrism and intercultural willingness to communicate - A study of New Zealand management students. Journal of Intercultural Communication, 16(1), 1–15. https://doi.org/10.36923/jicc.v16i1.707

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