Superficial Causes of AUM Theory Affect Uncertainty and Anxiety among Students in a High-Context Culture

Hui Wen Sun (1) , Zhenyi Li (2) , Norliana Hashim (3) , Jen Sern Tham (4) , Rosmiza Bidin (5)
(1) Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Malaysia , Malaysia
(2) School of Communication and Culture, Royal Roads University, Canada , Canada
(3) Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Malaysia , Malaysia
(4) Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Malaysia , Malaysia
(5) Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Malaysia , Malaysia

Abstract

International students in Malaysian universities face uncertainty and anxiety toward a multi-new culture, a must-encountered cultural shock. This study investigated the relationship between superficial causes of AUM theory and uncertainty and anxiety in a high-context culture. In this study, 388 international students from different faculties were chosen through a method called stratified random sampling, which sampled two public universities with the largest number and richest nationalities of international students. The researchers used a self-administered questionnaire to gather information from the participants, which was analyzed by AMOS and applied to the validation of theoretical construct through Structural Equation Modelling (SEM), and other statistical methods were employed to analyze the data and test seven hypotheses. The findings of the study showed that five superficial causes affect the management of uncertainty and anxiety in AUM theory. The results of this study have important implications for Malaysian public universities in terms of understanding the factors that influence uncertainty and anxiety management among students.

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Authors

Hui Wen Sun
Gs58133@student.upm.edu.my (Primary Contact)
Zhenyi Li
Norliana Hashim
Jen Sern Tham
Rosmiza Bidin
Author Biographies

Hui Wen Sun, Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Malaysia

Sun Huiwen is a third-year Ph. D student at the University Putra Malaysia, the faculty of modern languages and communication. She received a bachelor’s degree in digital media from Ningxia University (China) and a master’s degree in corporate communication from University Putra Malaysia. Her current field placement is with the Huaman Communication, especially in intercultural communication. She is interested in TV production and cross-culture communication.

Zhenyi Li , School of Communication and Culture, Royal Roads University, Canada

Li Zhenyi is a professor at the Royal Road University. His research interests include intercultural branding and marketing and the connection between intercultural communication and health-related knowledge, attitudes, and beliefs. Prof. Li is a consultant, trainer, and volunteer in his community dedicated to promoting intercultural understanding, cross-cultural adaptation, and multiculturalism. He is a long-time executive member of the Society for Intercultural Education, Training and Research (SIETAR) in B.C. and Europe.

Norliana Hashim, Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Malaysia

Dr Norliana Hashim is a senior lecturer at the University of Putra Malaysia. Her research interest focuses on Organisational Communication and Public Relations/Corporate Communication. She has various publications and is the doctoral supervisor to guide many Ph. D students.

Jen Sern Tham , Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Malaysia

Dr Jen Sern Tham is currently a Senior Lecturer at the Department of Communication, Universiti Putra Malaysia (UPM), Serdang, Malaysia. Prior to joining UPM, His primary research area focused on health communication and health risk communication management. He is currently a member of the Debiasing and Lay Informatics (DaLI) Lab based at the Center for Applied Social Research of the University of Oklahoma (http://dalilab.org/home) and the Institute of Public Relations Malaysia (IPRM). His research interest focuses on Health & Risk Communication, Cybercoping in Health, & Health Information Seeking and Management.

Rosmiza Bidin , Faculty of Modern Languages and Communication, Universiti Putra Malaysia, Malaysia

Dr Rosmiza Bindi is a senior lecturer at the University of Putra Malaysia. Her research interests focus on Corporate Communication, Sustainable Communication, Media, and Health Communication. She has various publications and is the doctoral supervisor to guide many Ph. D students.

Sun, H. W., Li , Z., Hashim, N., Tham , J. S., & Bidin , R. (2023). Superficial Causes of AUM Theory Affect Uncertainty and Anxiety among Students in a High-Context Culture. Journal of Intercultural Communication, 23(4), 120–132. https://doi.org/10.36923/jicc.v23i4.235

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