Revisiting Individualism-Collectivism A Cross-Cultural Comparison among College Students in Four Countries

Jung-Soo Yi (1)
(1) Wright State University Department of Communication , United States


The purpose of this study was to investigate the validity, fruitfulness, and constructive potential of Individualism-collectivism dimension in the contemporary world. With increasing interrelationship among countries and improvement of technologies and transportations, value differences among cultures might not be as significant as what people thought before. A questionnaire was constructed, tested, and distributed to 2,000 college students in South Korea, Japan, Canada, and the United States. Among the 1,547 questionnaires returned, 1,495 were included in the analysis. Although differences in cultural values still exist among college students in all four countries, the findings of the present study indicate meaningful implications on cultural changes in the modern world. To draw more accurate guidelines on cultural tendencies, the present study suggests that further investigations should explore other factors such as age, occupations, education, degrees of contact with people in other cultures, and use of technologies and media.

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Jung-Soo Yi (Primary Contact)
Author Biography

Jung-Soo Yi, Wright State University Department of Communication

Jung-Soo Yi is an associate professor in the Department of Communication at Wright State University in Dayton, Ohio. He received his Ph.D. degree in Speech Communication at the Pennsylvania State University. He teaches courses in public speaking, organizational communication, intercultural communication, and negotiation and bargaining communication.

Yi, J.-S. (2018). Revisiting Individualism-Collectivism A Cross-Cultural Comparison among College Students in Four Countries. Journal of Intercultural Communication, 18(2), 1–13.

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