Uses of Mass Media for Adaptation Purposes: A Quantitative Study of Brazilian Immigrants in Los Angeles

Raul Reis (1)
(1) California State University Long Beach - USA , United States

Abstract

This research project used a survey to assess the impact of English- and Portuguese-language mass media on how Brazilian immigrants in the Los Angeles area adapt to their new environment. In addition to mass media use, the survey also took into account cultural preferences, language fluency, and demographics as possible predictors of cultural adaptation for Brazilian immigrants in a large and multicultural metropolitan area of the United States. Hypotheses were tested by using bivariate correlations to determine the relationships between the independent (language, media use, demographics) and dependent (cultural adaptation) variables. In addition, a discussion of intercultural communication and some characteristics of the Brazilian community are provided.


 

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Authors

Raul Reis
rreis@csulb.edu (Primary Contact)
Author Biography

Raul Reis, California State University Long Beach - USA

Raul Reis is a professor and chair of the Department of Journalism at California State University, Long Beach. He received his Ph.D. from the University of Oregon, and his M.S. from Kansas State University. He has published widely on issues such as science and environmental journalism, the impact of media on traditional communities, immigrant adaptation, and media ethics, among other issues.

Reis, R. (2010). Uses of Mass Media for Adaptation Purposes: A Quantitative Study of Brazilian Immigrants in Los Angeles. Journal of Intercultural Communication, 10(3), 1–15. https://doi.org/10.36923/jicc.v10i3.512

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