The Importance of Participatory Communication in Development Planning Deliberations for Agritourism Village Enhancement

Adhi Iman Sulaiman (1), Slamet Rosyadi (2), Waluyo Handoko (3), Masrukin Masrukin (4), Dindy Darmawati Putri (5), Irene Kartika Eka Wijayanti (6), Muslih Faozanudin (7)
(1) Department of Communication, Universitas Jenderal Soedirman, Indonesia, Indonesia,
(2) Department of Public Administration, Universitas Jenderal Soedirman, Indonesia, Indonesia,
(3) Department of Political Science, Universitas Jenderal Soedirman, Indonesia, Indonesia,
(4) Department of Sociology Science, Universitas Jenderal Soedirman, Indonesia, Indonesia,
(5) Agribusiness Department of Postgraduate School, Universitas Jenderal Soedirman, Indonesia, Indonesia,
(6) Agribusiness Department of Postgraduate School, Universitas Jenderal Soedirman, Indonesia, Indonesia,
(7) Department of Public Administration, Universitas Jenderal Soedirman, Indonesia, Indonesia

Abstract

Previous research has focused on the implementation of Development Planning Deliberation (DPD) as a tool to improve development communication among stakeholders, but few have explored this issue in the context of democratization in rural economies. Success in DPD is often determined by the capacity and competence of human resources in the government sector, public service, administration, and socioeconomic empowerment. This study examines the use of Development Planning Deliberation as a participatory communication tool in four agritourism villages of Central Java Province, Indonesia. The study employs a mixed-methods approach, including a questionnaire survey and a qualitative case study. The research findings show that Development Planning Deliberation fosters democratic decision-making, allowing stakeholders to express their aspirations and make decisions based on community needs and issues. Development Planning Deliberation creates a non-discriminatory culture and promotes decision-making based on mutual agreement. This study provides valuable insights into communication studies, highlighting the strategic characteristics required in the development planning process, particularly in the context of democratisation in rural economies.

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Authors

Adhi Iman Sulaiman
adhi.sulaiman@unsoed.ac.id (Primary Contact)
Slamet Rosyadi
Waluyo Handoko
Masrukin Masrukin
Dindy Darmawati Putri
Irene Kartika Eka Wijayanti
Muslih Faozanudin
Author Biographies

Adhi Iman Sulaiman, Department of Communication, Universitas Jenderal Soedirman, Indonesia

Prof. Adhi Iman Sulaiman, S.IP., M. Si is a lecturer and researcher in the Department of Communication Science, Agricultural Extension and Agribusiness at Jenderal Soedirman University in the field of communication, development and community empowerment. He is also active as a counsellor, facilitator and instructor in community development and empowerment in the socio-economic field.

Slamet Rosyadi, Department of Public Administration, Universitas Jenderal Soedirman, Indonesia

Prof. Slamet Rosyadi, S.Sos., M.Si as a lecturer and researcher in the Department of Public Administration at Jenderal Soedirman University who is also active as a speaker and team of experts in the fields of development and public policy at both regional and national levels.

Masrukin Masrukin, Department of Sociology Science, Universitas Jenderal Soedirman, Indonesia

Dr. Masrukin is a lecturer and researcher in the sociology department at Jenderal Soedirman University in the field of Sociology of Communication and Socioeconomic Development. He is active as a research reviewer and assessor for accreditation of national educational institutions.

Dindy Darmawati Putri, Agribusiness Department of Postgraduate School, Universitas Jenderal Soedirman, Indonesia

Dr Dindy Darmawati Putri, M.P., M.Si is a lecturer and Head of Study Program at the Postgraduate agribusiness master's degree at Jenderal Soedriman University, Purwokerto City, Central Java, who is also active as a researcher and speaker in the field of marketing communications and agribusiness management.

Muslih Faozanudin, Department of Public Administration, Universitas Jenderal Soedirman, Indonesia

Dr Irene Kartika Eka Wijayanti, S.P., M.P is a lecturer and laboratory assistant at the postgraduate agribusiness master's degree at Jenderal Soedriman University, Purwokerto City, Central Java, who is active as a researcher and speaker in the field of extension management and agribusiness supply chains.

Sulaiman, A. I., Rosyadi, S., Handoko, W., Masrukin, M., Putri, D. D., Wijayanti, I. K. E., & Faozanudin, M. (2024). The Importance of Participatory Communication in Development Planning Deliberations for Agritourism Village Enhancement. Journal of Intercultural Communication, 24(1), 144–160. https://doi.org/10.36923/jicc.v24i1.246

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