A Stereotype in Jay Chou’s “Snake Dance” as a Cross-cultural Phenomenon in Contemporary Mandopop

Fan Li (1) , Ow Wei Chow (2)
(1) Department of Music, Faculty of Human Ecology, Universiti Putra Malaysia, Malaysia , China
(2) Department of Music, Faculty of Human Ecology, Universiti Putra Malaysia, Malaysia , Malaysia

Abstract

Certain typical elements of ancient Egyptian culture have already become particularly symbolically charged. Even today, this sort of fascination for ancient Egypt and its relevant things still exists. Many different showing examples about ancient Egyptian culture in a variety of domains around the world demonstrate people’s continued interest in it. This article discusses a song which was composed by Jay Chou, titled “Snake Dance”, and as a pertinent example in Mandopop, how popular music and Jay Chou’s creative style were intertwined with the cognition of ancient Egypt. It demonstrates how this song directly reflects the features related to the stereotype in a cross-cultural communication. Through textual and visual analysis in terms of lyrics, music and music video, this article shows the connection for already existing examples in contemporary Mandopop under the context of global cross-cultural phenomenon, especially the holistic presentation about this form of Egyptian elements was observed. This study also aims to fill the previously cross-cultural research gap, while explain as an acceptable form blending ancient Egyptian elements in Mandopop.

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Authors

Fan Li
gs58223@student.upm.edu.my (Primary Contact)
Ow Wei Chow
Author Biographies

Fan Li, Department of Music, Faculty of Human Ecology, Universiti Putra Malaysia, Malaysia

Fan Li holds a Master's degree from the Academy of Music in Łódź, Poland, and now he is a Ph.D. student at the Department of Music, Faculty of Human Ecology at the Universiti Putra Malaysia. His main research interests are in popular music, which involves relevant Mandopop, popular culture, cross-cultural studies, digital platforms, and media audiences.

Ow Wei Chow, Department of Music, Faculty of Human Ecology, Universiti Putra Malaysia, Malaysia

Ow Wei Chow is a senior lecturer at Universiti Putra Malaysia (UPM). He is actively engaged in academic research that focuses on cultural musicology, virtual ethnography, and digital culture and is particularly interested in prospective projects in visual anthropology. Through his multidisciplinary career pathway, he has accumulated various working experiences and thus cultivated vast interests in areas related to music, culture, humanity, religiosity, interdisciplinarity as well as scientific ways of knowing. He has contributed numerous articles on wide-ranging topics, including a book chapter in “Chinese Music in Southeast Asia” published by Zhejiang University Press, China.

Li, F., & Chow, O. W. (2023). A Stereotype in Jay Chou’s “Snake Dance” as a Cross-cultural Phenomenon in Contemporary Mandopop. Journal of Intercultural Communication, 23(2), 33–40. https://doi.org/10.36923/jicc.v23i2.148

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