Promotive Voice, Leader-member Exchange, and Creativity Endorsement: The Role of Supervisor-Attributed Motives

Israr Ahmad (1), Ramayah Thurasamy (2), Ahmad Adeel (3), Bushra Alam (4)
(1) School of Managememt, Universiti Sains Malaysia, Penang Malaysia, Pakistan,
(2) School of Management, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia, Malaysia,
(3) Department of Business Education, The University of Chenab, Pakistan, Pakistan,
(4) School of Business Management, Universiti Utara Malaysia, Sintok, Pakistan


Employee voice is perceived as an approach with both significant advantages and disadvantages. The current study aims to analyse the behaviours of supervisors when endorsing the ideas of employees who raise promotive voices and consider the employees positively for the development of quality relationships. Specifically, 970 employees were recruited from various small and medium enterprises (SMEs), including manufacturing and electronics companies, in Pakistan for the current study participation. Data collection was conducted in two stages through two sources (supervisors and subordinates) before examining the collected data on the Mplus software for random coefficient regression analyses. Subordinates’ promotive voice was significantly and positively correlated to the Leader-Member-Exchange (LMX) quality and creative idea endorsement when supervisors interpreted the voice as driven more by performance enhancement motives instead of impression management motives. The findings suggested that performance enhancement motives and impression management motives would produce contrasting material consequences for subordinates. The present study limitations and future research directions were also discussed.

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Israr Ahmad (Primary Contact)
Ramayah Thurasamy
Ahmad Adeel
Bushra Alam
Author Biographies

Israr Ahmad, School of Managememt, Universiti Sains Malaysia, Penang Malaysia

Dr. Israr Ahmad: Currently, he is serving as a Post-Doctoral Fellow at the School of Management, Universiti Sains Malaysia. He received his doctorate in management from Universiti Utara Malaysia. A seasoned professional and dedicated academician, he excels in both fields. His area of interest includes management, strategic management, business studies, organizational behavior, human capital, and organizational development. His research and teaching endeavors have left a positive impact on both students and colleagues alike. He is a motivated and diligent man who would relish the opportunity to exhibit his worth in a challenging setting. He continues to contribute significantly to academia and research.

Ramayah Thurasamy, School of Management, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia

Ramayah, is currently a Professor of Technology Management, School of Management, Universiti Sains Malaysia, Visiting ProfessorMinjiang University (China), Daffodil International University (DIU) Bangladesh, Fakulti Ekonomi dan Pengurusan, Universiti Kebangsaan Malaysia (UKM), Faculty of Economics and  Business, Universiti Malaysia Sarawak (UNIMAS), Fakulti Pengurusan dan Perniagaan, Universiti Teknologi Mara (UiTM) and Adjunct Professorat University Center for Research & Development (UCRD), Chandigarh University (CU), India, Sunway University, Azman Hashim International Business School, Universiti Teknologi Malaysia (UTM), Universiti Tunku Abdul Rahman (UTAR) and Universiti Tenaga Nasional (UNITEN), Malaysia. He was also a Visiting Professor at King Saud University (Kingdom of Saudi Arabia) and an Adjunct Professor at Multimedia University previously. He has an h-index of 111 and a citation of 48,229 in Google Scholar and an i-10 index of 527; his h-index in SCOPUS is 64, with 14,840 citations, while his h-index in ISI/Clarivate is 50 with 9,979 citations. His full profile can be accessed from 

Ahmad Adeel, Department of Business Education, The University of Chenab, Pakistan

Ahmad (Given Name) Adeel (Family Name) is an associate professor of Management at the Department of Business Education, The University of Chenab, Gujrat, Punjab, Pakistan. He received his PhD in Business Administration from Huazhong University of Science and Technology, Wuhan, China. His research interests are conflict management, motivation, and creativity.

Ahmad, I., Thurasamy, R., Adeel, A., & Alam, B. (2023). Promotive Voice, Leader-member Exchange, and Creativity Endorsement: The Role of Supervisor-Attributed Motives. Journal of Intercultural Communication, 23(3), 1–13.

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