Migrant Perceptions of Social Media

Clark Callahan (1) , Thomas Robinson (2) , Kari-Ann Trachmann (3)
(1) School of Communications Brigham Young University , United States
(2) School of Communications Brigham Young University , United States
(3) School of Communications Brigham Young University , United States


New media are changing the way identities are managed. This is increasingly relevant to global communication (Lévy, 2000). The purpose of this article is to understand how these changes effect individual perceptions of media within a new cultural environment. By applying Q-methodology to cultural migration, this research asked cultural sojourners to rank subjective statements of media. Factor analysis were applied to the rankings, which provided three main perspectives of media.. These three perspectives include Instrumental Adaptors, Social Connectors, and Abiders. These perspectives provide an alternative to traditional categories of culture and allow for a unique understanding of cultural adaptation theory.

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Clark Callahan
(Primary Contact)
Thomas Robinson
Kari-Ann Trachmann
Author Biographies

Clark Callahan, School of Communications Brigham Young University

Loy Clark Callahan (Clark), Associate Professor, School of Communications, Brigham Young University. Ph.D. in Intercultural Communications from the University of Oklahoma, a M.A. in Communications from West Texas A&M University, and a B.S. in Communications from Brigham Young University. Teaches international communication, specializing in research methods and theory. Primary research focuses on media impacts during intercultural adaptation. Additional research interests include new media and culture, new media platforms, intercultural adaptation, and minority uses of social media.

Thomas Robinson, School of Communications Brigham Young University

Thomas E. Robinson II (Tom), Professor, School of Communications, Brigham Young University. Ph.D. in Mass Communication from the University of Southern Mississippi, a M.A. in Communications from the University of Nevada, Las Vegas and a B.S. in Marketing from Northern Arizona University. Teaches advertising and specializes in advertising principles, advertising campaigns, media buying and planning, account planning, advertising strategy and advertising research. Primary research centers on the portrayal of older individuals in advertising and the media. Additional research interests include advertising and the Internet, effects theories in advertising, and sports advertising

Kari-Ann Trachmann, School of Communications Brigham Young University

Kari-Ann Trachmann is a Marketing and Public relations specialist living and working near Oxford, England. She has spent the last decade learning, traveling and working across different continents and countries.

Callahan, C., Robinson, T., & Trachmann, K.-A. (2018). Migrant Perceptions of Social Media. Journal of Intercultural Communication, 18(1), 1–10. https://doi.org/10.36923/jicc.v18i1.751

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