Do media matter? A social construction model of stereotypes of foreigner

Elza Ibroscheva (1) , Jyotika Ramaprasad (2)
(1) Department of Mass Communications, Southern Illinois University, USA , United States
(2) School of Journalism, Southern Illinois University, USA , United States


In an attempt to build on and make more complete existing models of stereotype formation, which have largely been cognitive in nature, this paper proposes a social construction model of stereotypes of foreigners, which includes a number of social factors, and in particular, the media, where media is defined as a complex variable composed of several exposure, nature of sources, content, and perceived effect.

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Elza Ibroscheva (Primary Contact)
Jyotika Ramaprasad
Author Biographies

Elza Ibroscheva, Department of Mass Communications, Southern Illinois University, USA

Elza Ibroscheva is an assistant professor at the Department of Mass Communications at Southern Illinois University Edwardsville. She has a bachelor’s degree in journalism and English from the American University in Bulgaria and a master’s and doctorate degree from the School of Journalism at Southern Illinois University Carbondale. Her research interests include international communication, Eastern European media, political communications and women in the media in global context. She has authored a book chapter and several articles on media developments in Bulgaria and Bulgarian women in politics. She is the also recipient of several study grants, including awards from the University of Oslo Norway and Central European University.

Jyotika Ramaprasad, School of Journalism, Southern Illinois University, USA

Jyotika Ramaprasad is an associate professor at the School of Journalism in the College of Mass Communications and Media Arts at Southern Illinois University Carbondale (SIUC). She has a bachelor’s and master’s degree in English literature from India and a doctorate in journalism from SIUC. She has received several USIA/State Department grants for training journalists and journalism education in Southeast Asia and Africa. Her research and teaching interests are in international news, media, communication for social change, and integrated marketing communication. She had published in GazetteJournalism and Mass Communication QuarterlyMass Communication and SocietyJournal of Advertising, and other publications.

Ibroscheva, E., & Ramaprasad, J. (2008). Do media matter? A social construction model of stereotypes of foreigner. Journal of Intercultural Communication, 8(1), 1–18.

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