Managerial Values in Transcultural Conflicts in South Africa Findings from the Schwartz-Value-Model

Claude-Hélène Mayer (1) , Lynette Louw (2)
(1) Department of Management, Rhodes University, South Africa , South Africa
(2) Department of Management, Rhodes University, South Africa , South Africa


The significant globalisation and post-apartheid challenges faced by managers in international organisations in South Africa are well known. Coping with transcultural conflicts is one of the major challenges. The aim of this article is to assess managerial values and their occurrence in transcultural conflicts in the international automotive organisation in South Africa. The Schwartz Value Model is used as theoretical background. This empirical study is a qualitative case study research. It presents selected qualitative findings on values in transcultural conflicts in the selected organisation. Findings show culture-specific insights into the selected international South African organisations and lead to conclusions and recommendations for further research and international management in South Africa.

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Claude-Hélène Mayer (Primary Contact)
Lynette Louw
Author Biographies

Claude-Hélène Mayer, Department of Management, Rhodes University, South Africa

Claude-Hélène Mayer holds a Masters and a Doctorate in Social and Cultural Anthropology from the University of Göttingen, Germany, as well as a Doctorate in Management from Rhodes University, Grahamstown, South Africa. Her research areas are transcultural conflict management, managerial identity and values, and health in transcultural organisational contexts. She is Professor of Intercultural Business Communication at the University of Applied Sciences in Hamburg, Germany, and Senior Research Associate at Rhodes University, Grahamstown, South Africa.

Lynette Louw, Department of Management, Rhodes University, South Africa

Lynette Louw holds a Baccalaureus Commercii (Honours) and Masters (Cum Laude) and Doctor Commercii degrees from the University of Port Elizabeth, South Africa. She holds the Professorial Raymond Ackerman Chair in Management and Deputy Dean, Faculty of Commerce, Rhodes University, Grahamstown, in South Africa.

Mayer, C.-H., & Louw, L. (2012). Managerial Values in Transcultural Conflicts in South Africa Findings from the Schwartz-Value-Model. Journal of Intercultural Communication, 12(3), 1–20.

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