Communication Experiences of Ugandan Immigrants during Acculturation to the United States A Preliminary Study

Samuel Muwanguzi (1), George W. Musambira (2)
(1) Department of Library and Information Sciences College of Information University of North Texas, United States,
(2) Nicholson School of Communication, University of Central Florida, United States


This study examined the communication experiences of a section of Ugandan immigrants during their acculturation process to the U.S. Kim’s theory of communication cultural adaptation was applied to identify the communication challenges and strategies used in the acculturation process. Ten women and twelve men were interviewed for the study. Four themes emerged: language, superiority and discrimination, self-promotion and aggressiveness, and adaptation and cultural change. The findings indicated that Ugandans have pursued a strategy of cultural integration as opposed to marginalization, assimilation, or separation. The findings can be used to aid both the immigrants and members of the U.S. host culture to better prepare for intercultural communication involving the two cultures. Also, the research breaks the ground for future studies on a wider array of Ugandan and other African immigrant communities whose unique communication experiences during their acculturation in U.S. have been overlooked.

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Samuel Muwanguzi
George W. Musambira (Primary Contact)
Author Biographies

Samuel Muwanguzi, Department of Library and Information Sciences College of Information University of North Texas

Samuel Muwanguzi (M.A. North Texas, UNT) is a doctoral candidate in the Department of Library and Information Science, College of Information, , Denton, Texas, USA. His research interests include social construction of new communication and information technology, intercultural communication, and health communication concerning HIV/AIDS.

George W. Musambira, Nicholson School of Communication, University of Central Florida

George W. Musambira (Ph. D. University at Buffalo) is an associate professor in Nicholson School of Communication, University of Central Florida, Orlando, Florida. His research interests include bereavement communication, international and intercultural communication, and communication research productivity.

Muwanguzi, S., & Musambira, G. W. (2012). Communication Experiences of Ugandan Immigrants during Acculturation to the United States A Preliminary Study. Journal of Intercultural Communication, 12(3), 1–13.

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