Political Campaign Ethics on Twitter Based on Local Ethnic in Indonesia

Syukri Syukri (1) , Dadang Hidayat (2) , Atwar Bajari (3) , Hafied Cangara (4)
(1) Communication Science, Social and Political Sciences, Padjajaran University, Bandung Indonesia , Indonesia
(2) Communication Science, Social and Political Sciences, Padjadjaran University, Bandung Indonesia , Indonesia
(3) Communication Science, Social and Political Sciences, Padjadjaran University, Bandung Indonesia , Indonesia
(4) Communication Science, Social and Political Sciences, Hasanuddin University, Makassar, Indonesia , Indonesia

Abstract

The purpose of the study is to examine opportunities in terms of the ethics of political campaigns based on the philosophy of local ethnic Bugis during the 2018 election of the Governor of South Sulawesi on Twitter. The study used a quantitative research design using a survey method. In the study, descriptive content analysis was applied to define the narrative of political campaign ethics based on Bugis's Philosophy on Twitter. The research subjects were Twitter users who discussed topics and issues surrounding the cultural and moral values of the Bugis philosophy.  Data are extracted from the official accounts of the 2018 South Sulawesi Governor candidates for analysis using Nvivo 12 Plus.  The findings of this study explained that the ethics of political campaigns based on Bugis philosophy are not only confined to discussion in public spheres but have also been under discussion in digital spaces such as Twitter.

Full text article

Generated from XML file

References

Ahmad, T., Alvi, A., & Ittefaq, M. (2019). The use of social media on political participation among university students: An Analysis of Survey Results From Rural Pakistan. SAGE Open, 9(3), 1–9. https://doi.org/10.1177/2158244019864484

Amadu, M. F., Mumuni, E., & Chentiba, A. T. (2022). Journalistic ethics and elections news coverage in the Ghanaian press: a content analysis of two daily Ghanaian newspaper coverage of election 2020. Journal of Information, Communication, and Ethics in Society, 21 (1)., 63-75. https://doi.org/10.1108/JICES-04-2022-0039

Aspinall, E., Rohman, N., Hamdi, A. Z., Rubaidi, & Triantini, Z. E. (2017). Vote buying in Indonesia: Candidate strategies, market logic and effectiveness. Journal of East Asian Studies, 17(1), 1–27. https://doi.org/10.1017/jea.2016.31

Baharuddin, T., Qodir, Z., Jubba, H., & Nurmandi, A. , Salahudin (2022). Prediction of Indonesian presidential candidates in 2024 using sentiment analysis and text search on twitter. International Journal of Communication and Society, 4(2), 205–214. https://doi.org/10.31763/ijcs.v4i2.512

Baharuddin, T., Widayat, R. M., Qodir, Z., & Jubba, H. (2021). The narrative and collectivity of the deradicalization movement regarding terror actions inIndonesia : A Twitter Analysis. Jurnal Ilmu Sosial, 20(1), 95–110. https://doi.org/10.14710/jis.20.1.2021.95Bawaslu. (2019).

Bawaslu. (2019). Report an election law violation 2019. 4 February 2020

Cangara, Hafied (2016) Political Communication: Concept, Theory, and Strategy. RajaGrafindo Persada. Jakarta

Colombo, C. (2021). Principled or pragmatic? Morality politics in direct democracy. British Journal of Political Science, 51(2), 584–603. https://doi.org/10.1017/S0007123419000218

Crawford (2009) . Crime prevention policies in comparative perspective Cullompton. Journal of Policy and Practice, 7(1), 113-115. https://doi.org/10.1093/police/pas033

Denton Jr, R. E., Trent, J. S., & Friedenberg, R. V. (2019). Political campaign communication: principles and practices. In Rowman & Littlefield (9th ed.). Rowman & Littlefield.

Diskominfo. (2018, July 30). Sout Sulawesi is in the top 3 of the best election organizers. Kominfo.Sulselprov.Go.Id. https://kominfo.sulselprov.go.id/post/sulsel-masuk-3-besar-penyelenggara-pilkada-terbaik 5 February 2020

Gil de Zúñiga, H., Veenstra, A., Vraga, E., & Shah, D. (2010). Digital democracy: Reimagining pathways to political participation. Journal of Information Technology and Politics, 7(1), 36–51. https://doi.org/10.1080/19331680903316742

Gruzd, A., & Mai, P. (2020). Going viral: How a single tweet spawned a COVID-19 conspiracy theory on Twitter. Big Data and Society, 7(2), 1–9. https://doi.org/10.1177/2053951720938405

Herlin, H., Nurmalasari, A., Wahida, W., & Mamonto, M. A. W. W. (2020).Exploration of the values sipakatau sipakainge sipakalebbi Bugis Makassar to prevent intolerance. Alauddin Law Development Journal, 2(3), 284–292. https://doi.org/10.24252/aldev.v2i3.16997

Kastolani. (2020). Understanding the delivery of islamophobic hate speech via social media in Indonesia. Indonesian Journal of Islam and Muslim Societies, 10(2), 247–270. https://doi.org/10.18326/IJIMS.V10I2.247-270

Kreiss, D., & Mcgregor, S. C. (2017). Technology Firms Shape Political Communication : The Work Of Microsoft, Facebook, Twitter, And Google With Campaigns During The 2016 US Presidential Cycle. Political Communication, 35(2), 155–177. https://doi.org/10.1080/10584609.2017.1364814

Kumar, P., & Sinha, A. (2021). Information diffusion modeling and analysis for socially interacting networks. Social Network Analysis and Mining, 11(1), 1–18. https://doi.org/10.1007/s13278-020-00719-7

Lim, M. (2017). Freedom to hate: Social media, algorithmic enclaves, and the rise of tribal nationalism in Indonesia. Critical Asian Studies, 49(3), 411–427. https://doi.org/10.1080/14672715.2017.1341188

Maier, J., & Nai, A. (2021). Mapping the drivers of negative campaigning: Insights from a candidate survey. International Political Science Review, 44 (2), 1–7. https://doi.org/10.1177/0192512121994512

Martin, P. S. (2004). Inside the black box of negative campaign effects: Three reasons why negative campaigns mobilize. Political Psychology, 25(4), 545–562. https://doi.org/10.1111/j.1467-9221.2004.00386.x

Mallombasi, M. S. (2012). Pappaseng: Culture ideal form of South Sulawesi Makassar: Bidang Sejarah dan Kepurbakalaan Dinas Kebudayaan Sulawesi Selatan Press.

Mattulada. (1985). Latoa: A descriptive analysis of the political anthropology of the Buginese. Yogyakarta: Gajah Mada University Press.

Ohl, J. J., Pfister, D. S., Nader, M., & Griffin, D. (2013). Lakoff’s theory of moral reasoning in presidential campaign advertisements, 1952-2012. Communication Studies, 64(5), 488–507. https://doi.org/10.1080/10510974.2013.832340

Ohme, J. (2019). When digital natives enter the electorate: Political social media use among first-time voters and its effects on campaign participation. Journal of Information Technology and Politics, 16(2), 119–136. https://doi.org/10.1080/19331681.2019.1613279

Prabowo, M. A., & Mulya, H. (2018). Construction of ethic code of public accountant in perspective of the value of bugis culture. International Journal of Applied Business and International Management, 3(2), 5–18. https://doi.org/10.32535/ijabim.v3i2.156

Salahudin, Nurmandi, A., Jubba, H., Qodir, Z., Jainuri, & Paryanto. (2020). Islamic political polarisation on social media during the 2019 presidential election in Indonesia. Asian Affairs, 51(3), 656–671. https://doi.org/10.1080/03068374.2020.1812929

Salim, A, Salik, Y. &Wekke, I. S. (2018) Education Characterization in Bugis Society. Ijimaiyya: Journal of Pengembangan Masyarakat Islam. Page: 41-62. Vol. 11, No.1. http://ejournal.radenintan.ac.id/index.php/ijtimaiyya/article/view/3415.

Saud, M., & Margono, H. (2021). Indonesia’s rise in digital democracy and youth’s political participation. Journal of Information Technology and Politics, 18(4), 443–454. https://doi.org/10.1080/19331681.2021.1900019

Saurwein, F., & Spencer-Smith, C. (2020). Combating disinformation on social media: multilevel governance and distributed accountability in Europe. Digital Journalism, 8(6), 820–841. https://doi.org/10.1080/21670811.2020.1765401

Suseno, F. M. (2005). Basic Etics : The Main Problems of Moral Philosophy (5th ed.). Kanisisus. https://opac.perpusnas.go.id/DetailOpac.aspx?id=277522

Syarif, E., Astina, I. K., & Sumarmi, S. (2016). The integration of cultural values of ethnic Bugis Makassar in learning social geography as one of the strategies to face the Asean Economic Community (AEC). Makassar: Jurnal Teori Dan Praktis Pembelajaran IPS. 1 (1), 13-21. http://dx.doi.org/10.17977/um022v1i12016p013

Tajudeen, F. P., Jaafar, N. I., & Ainin, S. (2018). Understanding the impact of social media usage among organizations. Information and Management, 55(3), 308–321. https://doi.org/10.1016/j.im.2017.08.004

Townsend, L., & Wallace, C. (2017). The ethics of using social media data in research: A New Framework. In The Ethics of Online Research (pp. 189–207). Emerald Publishing Limited. https://doi.org/10.1108/s2398-601820180000002008

Utami, P. (2018). Hoax in modern politics: The meaning of hoax in Indonesian politics and democracy. Jurnal of Social Sscience and Political Science, 22(2), 85–97. https://doi.org/10.22146/jsp.34614

Widayat, R. M., Nurmandi, A., Rosilawati, Y., Natshir, H., Syamsurrijal, M., & Baharuddin, T. (2022). Bibliometric analysis and visualization articles on the presidential election in social media indexed in scopus by Indonesia authors. Proceedings of the 1st World Conference on Social and Humanities Research (W-SHARE 2021), 654 (1), 146–151. https://doi.org/10.2991/assehr.k.220402.032.

Yakub, A., Abdul Ghani, A. B., & Anwar, M. S. (2018). Urgency of political decentralization and regional autonomy in Indonesia: Local Perspectives. Journal of International Studies, 14 (1), 141–150. https://doi.org/10.32890/jis.14.2018.8003.

Authors

Syukri Syukri
muhsyukri2020@gmail.com (Primary Contact)
Dadang Hidayat
Atwar Bajari
Hafied Cangara
Author Biographies

Syukri Syukri, Communication Science, Social and Political Sciences, Padjajaran University, Bandung Indonesia

Syukri is a lecturer at the Faculty of Communication Science, Muhammadiyah University Makassar. Now he is a student of a Doctoral degree at Padjadjaran University, Bandung, Indonesia.

Dadang Hidayat, Communication Science, Social and Political Sciences, Padjadjaran University, Bandung Indonesia

Dadang Rahmat Hidayat is a lecturer and Dean at the Faculty of Communication Science, Padjadjaran University, Bandung, Indonesia.  An activist on campus and off campus, he is an administrator for several organizations, including the West Java FKPPI, Deputy Chairperson of the West Java KNPI, Chair of the West Java KPI, and Chair of the Indonesian Broadcasting Commission (KPI).

Atwar Bajari, Communication Science, Social and Political Sciences, Padjadjaran University, Bandung Indonesia

Atwar Bajari is a lecturer at the Faculty of Communication Science, Padjadjaran University, Bandung, Indonesia. Member of the Association of the College of Communication (ASPIKOM Indonesia) since 2009 till now. Researching the media, protection of children, family, and gender, almost 19 years in His faculty and SBRCPadjadjaran University. Working as a volunteer for UNICEF in the preparation of a report on child protection in Indonesia. Books that are published are The Contextual Communications (2011) and Street Children, Communication and Social Behavior Dynamics of Deviant Children (2012).

Hafied Cangara, Communication Science, Social and Political Sciences, Hasanuddin University, Makassar, Indonesia

Hafied Cangara is a lecturer, Writer, and Researcher at Hasanuddin University with a particular interest in communication. Obtained bachelor’s degree (Drs) in Publication Department, Hasanuddin University (1976), Master of Science (M.Sc.) in Educational Communication Technology (1987), and Doctor of Philosophy (Ph.D.) in Communication Planning (1995) from in College of Development Communication University of the Philippines. Professor (Professor) in the field of Communication Studies (2002).

Syukri, S., Hidayat, D., Bajari, A., & Cangara, H. (2023). Political Campaign Ethics on Twitter Based on Local Ethnic in Indonesia. Journal of Intercultural Communication, 23(3), 109–116. https://doi.org/10.36923/jicc.v23i3.130

Article Details

Plaudit

Smart Citations via scite_