Public Attitudes toward Globalization in East Asia: Findings from a Cross-National Survey

Jie Xu (1)
(1) Department of Communication Villanova University , United States


Based on a series of data analyses of the 2008 East Asia Social Survey (EASS) encompassing China, Japan, South Korea, and Taiwan, this paper examines attitudes toward globalization among citizens from East Asia, and investigates factors that affect their global attitude. A three-pronged analytic framework is presented; influential theoretical perspectives and established individual and cultural contributors are addressed to organize the analyses. People in East Asia generally welcome the idea of globalization, with the Chinese being the most optimistic. It is culture values (e.g., in-group orientation) and out-group contact, more than people’s demographics or material interests, which allow them to make sense of what globalization represents. Implications, limitations and recommendation for future research are also discussed.

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Jie Xu (Primary Contact)
Author Biography

Jie Xu, Department of Communication Villanova University

Jie Xu (Ph.D., The University of Alabama), is assistant professor in the Department of Communication at Villanova University. Her research interests focus on media effects and strategic communication. Her research has appeared in academic journals such as the International Journal of Public Opinion ResearchPublic Relations ReviewJournal of International CommunicationJournal of Development Communication, and China Media Research, among others. Xu has received Top Paper Awards from the Association for Education in Journalism and Mass Communication, International Communication Association, and Broadcast Education Association. She was the recipient of 2012 Advertising Educational Foundation (AEF) Visiting Professor Program fellowship.

Xu, J. (2013). Public Attitudes toward Globalization in East Asia: Findings from a Cross-National Survey. Journal of Intercultural Communication, 13(2), 1–15.

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