Intercultural Awareness via Improvements in Intercultural Communication: The Need for Change in Japan

Rong Zhang (1) , Dennis C. McCornac (2)
(1) Rong Zhang & Dennis C. McCornac Nishinippon Institute of Technology, Japan , Japan
(2) Loyola University Maryland, USA , United States


The forces of globalization and intercultural awareness have profound impacts on Japan, a country which places high priority on its cultural identity. Over the past decades, however, the continuation of propagandising a mono ethnic nation-state has become more difficult, if not impossible, due to economic integration and demographic changes. This paper discusses the current state of intercultural awareness in Japan and highlights the importance of addressing the issue of intercultural communication. It will be argued that Japan should adopt more tolerant policies towards minority cultures rather than a policy of conventional assimilation.

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Rong Zhang (Primary Contact)
Dennis C. McCornac
Author Biographies

Rong Zhang, Rong Zhang & Dennis C. McCornac Nishinippon Institute of Technology, Japan

Rong Zhang is an Associate Professor at Nishinippon Institute of Technology, Japan. She has been teaching English and Chinese in Japan for more than 15 years and devotes her time to research on English Language Teaching (ELT), intercultural communication, e-learning and higher education.

Dennis C. McCornac, Loyola University Maryland, USA

Dr. Dennis McCornac is a Visiting Affiliate Professor at Loyola University Maryland. He has extensive experience in Asia previously holding university positions in both Japan and Vietnam His current research focuses on the relationship between education and development.

Zhang, R., & McCornac, D. C. (2013). Intercultural Awareness via Improvements in Intercultural Communication: The Need for Change in Japan. Journal of Intercultural Communication, 13(2), 1–12.

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