Journal of Intercultural Communication, Issue 22, January, 2010

Rebecca Johnston

Chief Communications: Communication and Cultural Practices among Samoan Matais


Samoa and American Samoa provide researchers a unique opportunity to explore acculturation and intercultural communication practices. However, this region has been the focus of comparatively few studies. This case study of Samoan chiefs provides insight into the way a culture has adapted its discourse practices to include those who have immigrated to other countries. By comparing the structure, context, and function of chiefs’ communication practices both in and out of Samoa, a picture of cultural adaptations emerges.

Key words: Samoa, acculturation, cultural discourse analysis

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