Journal of Intercultural Communication, issue 12, August 2006

Yumi Nixon and Peter Bull

Cultural communication styles and accuracy in cross-cultural perception: A British and Japanese study


This study examines the effects of cultural communication styles on cross-cultural perceptual accuracy. In Experiment 1, the communication accuracy of British and Japanese participants was assessed within their own cultures and compared across five interpersonal contexts: age, competition, intimacy, kinship and status. The results showed that the British were significantly more accurate on intimacy scenes while the Japanese were significantly better on age, competition and status scenes. In Experiment 2, accuracy between cultures was compared. When British and Japanese participants viewed both British and Japanese scenes, the British were more accurate in the perception of kinship and status scenes while the Japanese were more accurate on intimacy scenes. The significance of the results is discussed in light of expressivity, perceptual sensitivity and social rules.

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