Investigating the Application of Multimedia Learning Principles in Dubai Police Smart Training Center: A Content Analysis

Ahmed Mohammed Al-Khalifi (1) , Nurulhuda Ibrahim (2) , Sobihatun Nur Abdul Salam (3)
1. School of communication, Universiti Utara Malaysia, Kadah, Malaysia
2. School of Multimedia Technology and Communicatiom, Universiti Utara Malaysia, Kadah, Malaysia
3. School of Multimedia Technology and Communicatiom, Universiti Utara Malaysia, Kadah, Malaysia

Abstract

The integration of multimedia learning principles into institutional e-learning environments has become increasingly relevant in professional training contexts. However, limited attention has been given to how these principles are operationalized in law enforcement education. This study examines the application of established multimedia learning principles in the digital training modules of the Dubai Police Smart Training Center. A content analysis was conducted on thirty multimedia-enhanced courses, categorized by instructional level into introductory, intermediate, and advanced modules. The analysis focused on twelve principles derived from the Cognitive Theory of Multimedia Learning, assessing both adherence to and violations of these principles across course materials. Findings revealed inconsistent implementation of multimedia learning principles, with the Multimedia, Segmenting, and Spatial Contiguity principles observed more frequently than others. In contrast, Voice, Modality, Redundancy, Coherence, and Personalization were often applied in ways that diverged from recommended instructional design practices. No clear trends in adherence were associated with instructional level, indicating that design quality did not correspond to course complexity. These results suggest that multimedia elements are integrated without consistent reference to theoretical frameworks, highlighting the need for greater alignment between instructional design knowledge and digital content development. This study offers a foundation for continued examination of multimedia practices in specialized training contexts and recommends future research into the relationship between design implementation and learner experience, as well as the organizational factors that influence multimedia integration in professional education settings. 

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Authors

Ahmed Mohammed Al-Khalifi
Ahmedalkhalifi55@gmail.com (Primary Contact)
Sobihatun Nur Abdul Salam
Author Biographies

Ahmed Mohammed Al-Khalifi

Ahmed Mohammed Al-Khalifi is a Senior Multimedia Design Specialist at Dubai Police, with more than 15 years of professional experience in visual design, branding, and instructional technology. He is a PhD candidate in Multimedia from Universiti Utara Malaysia, where his research focused on the determinants influencing instructional designers’ implementation of multimedia learning principles in law enforcement e-learning contexts. His research interests include instructional design, multimedia learning, e-learning systems, and corporate branding.

Nurulhuda Ibrahim

Nurulhuda Ibrahim:  Nurulhuda Binti Ibrahim is with the School of Multimedia Technology and Communication, Universiti Utara Malaysia. Her research focuses on Human–Computer Interaction, persuasive design, and games. Current projects include persuasive digital storytelling, multimedia learning, and mobile game-based learning.

Sobihatun Nur Abdul Salam

Sobihatun Nur Abdul Salam is an Associate Professor at the School of Multimedia Technology and Communication, Universiti Utara Malaysia. Her research interests include persuasive multimedia, multimedia design, assistive technology, and gamification. She has published widely and led numerous grants, with recent projects focusing on multimedia learning, persuasive technology, and mobile applications for education.

Al-Khalifi, A. M., Ibrahim, N. ., & Salam, S. N. A. (2025). Investigating the Application of Multimedia Learning Principles in Dubai Police Smart Training Center: A Content Analysis. Journal of Intercultural Communication, 25(3), 155-166. https://doi.org/10.36923/jicc.vi.1215

Article Details

How to Cite

Al-Khalifi, A. M., Ibrahim, N. ., & Salam, S. N. A. (2025). Investigating the Application of Multimedia Learning Principles in Dubai Police Smart Training Center: A Content Analysis. Journal of Intercultural Communication, 25(3), 155-166. https://doi.org/10.36923/jicc.vi.1215