Listeners’ Engagement and Interactivity in News Radio Twitter in Indonesia

Agus Rusmana (1), Edwin Rizal (2), Ute Lies Siti Khadijah (3), Rully Khairul Anwar (4), Khoiruddin Muchtar (5)
(1) Department of Library and Information Science, Padjadjaran University, Indonesia, Indonesia,
(2) Department of Library and Information Science, Padjadjaran University, Indonesia, Indonesia,
(3) Department of Library and Information Science, Padjadjaran University, Indonesia, Indonesia,
(4) Department of Library and Information Science, Padjadjaran University, Indonesia, Indonesia,
(5) Department of Communication Studies, Universitas Islam Negeri Sunan Gunung Djati, Indonesia, Indonesia

Abstract

Although radio has traditionally been recognized as a medium dependent on listener engagement, social media platforms such as Twitter have introduced new forms of interactivity due to their real-time and networked characteristics, facilitating the emergence of novel engagement types. Employing a case study approach, this research delves into the various forms of engagement on @PRFMnews, the official Twitter handle of PRFM Radio in Indonesia. Data was collected through observation of posts and interactions on the @PRFMnews account and through comprehensive interviews with the chief editor and two online editors of the station. Document studies were also conducted throughout October 2021 to gather research data. The study yielded several findings. Firstly, Twitter has been identified not only as a source of news but also as a platform that augments listener engagement in citizen journalism. Secondly, user-to-user interactivity was evident in the manner in which users tweeted and responded to posts from both their peers and account administrators. Thirdly, user-to-system interactivity was characterized by how individuals engaged with the social networking platform itself, particularly in actions like clicking URLs and viewing media containing hyperlinks. Lastly, user-to-document interactivity was observed in the way users retweeted and liked posts on the @PRFMnews account. These findings demonstrate that the dynamics between radio stations and their listeners have evolved in conjunction with the popularity of Twitter.

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Authors

Agus Rusmana
a.rusmana@unpad.ac.id (Primary Contact)
Edwin Rizal
Ute Lies Siti Khadijah
Rully Khairul Anwar
Khoiruddin Muchtar
Author Biographies

Agus Rusmana, Department of Library and Information Science, Padjadjaran University, Indonesia

Agus Rusmana is an Associate Professor of the Department of Library and Information Science at Padjadjaran University, Indonesia. He actively teaches undergraduate, postgraduate, and doctoral degrees at the Faculty of Communication Sciences, Padjadjaran University. He has written some articles in international and national journals and co-authored books. He is also active as a speaker at national and international scientific forums. His research interests include information literacy, media and communication studies, information technology, and library studies.

Edwin Rizal, Department of Library and Information Science, Padjadjaran University, Indonesia

Edwin Rizal is an Associate Professor of the Department of Library and Information Science at Padjadjaran University, Indonesia. He has written some articles in international and national journals and co-authored books. His research interests include information literacy, sustainable tourism, media and communication studies, disaster mitigation, information technology, community libraries and information technology development, and library studies.

Ute Lies Siti Khadijah, Department of Library and Information Science, Padjadjaran University, Indonesia

Ute Lies Siti Khadijah is an Associate Professor of Library and Information at Padjadjaran University, Indonesia. Her works are commonly related to information science. Her research interests include library and information technology, manuscript digitalization, mass media, media and communication studies, local culture, and information literacy.

Rully Khairul Anwar, Department of Library and Information Science, Padjadjaran University, Indonesia

Rully Khairul Anwar is a Senior Lecturer at the Library and Information Padjadjaran University, Indonesia. His research interests include library and information technology, religious tourism, tourism management, mass media, journalism, media and communication studies, information literacy, and digital culture.

Khoiruddin Muchtar, Department of Communication Studies, Universitas Islam Negeri Sunan Gunung Djati, Indonesia

Khoiruddin Muchtar is an Associate Professor of Communication Studies at Universitas Islam Negeri Sunan Gunung Djati, Bandung, Indonesia. His research interests include new media, media literacy, political communication, mass media, religious studies, mass media management, and journalism studies.

Rusmana, A., Rizal, E., Khadijah, U. L. S., Anwar, R. K., & Muchtar, K. (2024). Listeners’ Engagement and Interactivity in News Radio Twitter in Indonesia. Journal of Intercultural Communication, 24(1), 77–87. https://doi.org/10.36923/jicc.v24i1.269

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