Organizational Ethnography Analysis: Participation of Islamic Religious Leaders in Handling Covid-19 through Integrative Communication

Nurhayani Saragih (1), Suraya Mansur (2), Ellys Lestari Pambayun (3), Topikurohman Topikurohman (4)
(1) Faculty of Communication Science, Mercubuana University, Indonesia, Indonesia,
(2) Faculty of Communication Science, Mercubuana University, Indonesia., Indonesia,
(3) Faculty of Da’wah, PTIQ Institute, Indonesia., Indonesia,
(4) Faculty of Da’wah, PTIQ Institute, Indonesia., Indonesia

Abstract

This study aims to explain the participative actions of researchers (ethnographers) in synergising culture and values between Public Relations Officers from the Bogor City Government, West Java, Indonesia, and Islamic religious leaders in handling the Covid-19 pandemic through integrated communication. The research method used is organisational ethnography to identify and find sociocultural barriers between informants (public relations officers of the Bogor government and Islamic religious leaders) with data from semi-structured interviews, centralised discussions, and participatory efforts during a mutually agreed period. The findings of the study show that the application of communication integration recommended by researchers to Bogor City Government Public Relations Officers can encourage collaboration in activities and reduce cultural barriers between them in handling the Covid-19 crisis through the use of conventional media and social media can create an accelerated life that is deliberative, healthy and optimistic during a pandemic. In particular, the precision and intensity of organisational ethnography implementation can reduce conflicts of interest among public relations officers to build a sense of identity and sustainably shared culture.

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Authors

Nurhayani Saragih
nurhayani.saragih@mercubuana.ac.id (Primary Contact)
Suraya Mansur
Ellys Lestari Pambayun
Topikurohman Topikurohman
Author Biographies

Nurhayani Saragih, Faculty of Communication Science, Mercubuana University, Indonesia

Nurhayani Saragih currently serves as a lecturer within the Faculty of Communication Science at Universitas Mercu Buana Jakarta. She holds a Ph.D. in Communication Science from Padjajaran University and showcases a dedicated focus on the areas of public relations and literacy.

Suraya Mansur, Faculty of Communication Science, Mercubuana University, Indonesia.

Suraya Mansur currently works as a lecturer at the Faculty of Communication Science, Universitas Mercu Buana Jakarta—a Doctor of Communication Science in Institut Pertanian Bogor with interests in organizational communication and literacy. 

Ellys Lestari Pambayun, Faculty of Da’wah, PTIQ Institute, Indonesia.

 Ellys Lestari Pambayun currently works as a lecturer at the Faculty of Da’wah PTIQ Institute Jakarta, Doctor of Al-Qur’an Tafsir in PTIQ Institute, with interests in communication research methodology and moslem empowerment.

Topikurohman Topikurohman, Faculty of Da’wah, PTIQ Institute, Indonesia.

Topikurohman iscurrently works as a lecturer at the Faculty of Da’wah PTIQ Institute Jakarta, Doctor of Al-Qur’an Tafsir in PTIQ Institute, interested in da’wah methodology and moslem  empowerment.

Saragih, N., Mansur, S., Pambayun, E. L., & Topikurohman, T. (2023). Organizational Ethnography Analysis: Participation of Islamic Religious Leaders in Handling Covid-19 through Integrative Communication. Journal of Intercultural Communication, 23(4), 27–40. https://doi.org/10.36923/jicc.v23i4.163

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