Open Access Article Intercultural Communication

Transfer phenomena and intercultural movements of texts

Raquel Segovia (1)
1. Department of English Studies, Faculty of Human and Social Sciences, University Jaume I, Castellón, Spain.
https://doi.org/10.36923/jicc.v9i1.475

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Issue
Vol. 9 No. 1 (2009)
Submitted
2007 June 24
Published
2009 March 10
Keywords:
    Translation studies, transfer theory, multimodal analysis, publishing strategies, intercultural narrative
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Abstract

The complexity of contemporary international communication requires an analysis of the transfer phenomena occurring within it. This paper addresses the subject from the perspective of cultural approaches to translation by adopting the concept modes of discursive transfer, which refers to any form of text processing that can be produced within and/or across cultures and media (translation, summary, adaptation for children, comic strip or film, etc.). To illustrate the transformations that textual material can undergo, I draw on the well-known example of Harry Potter and the Philosopher’s Stone and its discursive multiplication within the book industry. Focusing more specifically on cover illustrations and plot summary, I adopt a cross-cultural perspective and present a comparison and contrast of the English, US, and Spanish editions.

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Authors

Raquel Segovia
segovia@ang.uji.es (Primary Contact)
Author Biography

Raquel Segovia

Raquel Segovia is a full-time staff member at the University Jaume I of Castellón, Spain where she teaches Media Translation, and English for the Media. She holds a B.A in Spanish Language and Literature (University Autónoma, Madrid), and M.A and PhD degrees in Languages and Film Studies (University of Pittsburgh, P.A., U.S.A). For several years, she worked at the private TV channel Canal+ Spain and was first, the chief linguistic supervisor of foreign programme translations; then, she became a documentalist, translator and writer of film and documentary files. Her research interests include intercultural studies, transfer theory, media critical discourse analysis, and multimodal communication. She has given lectures and published several book chapters and articles both at home and abroad.

Segovia, R. (2009). Transfer phenomena and intercultural movements of texts. Journal of Intercultural Communication, 9(1), 1-11. https://doi.org/10.36923/jicc.v9i1.475
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Copyright (c) 2009 Raquel Segovia

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How to Cite

Segovia, R. (2009). Transfer phenomena and intercultural movements of texts. Journal of Intercultural Communication, 9(1), 1-11. https://doi.org/10.36923/jicc.v9i1.475