Hollywood’s Cultural Impact on Chinese English Majors: A Structural Equation Modelling Study

Yanfei Li (1), Ahmad Yahya Dawod (2), Michael Harris (3), Somsak Chanaim (4)
(1) International College of Digital Innovation, Chiang Mai University, Thailand,
(2) International College of Digital Innovation, Chiang Mai University, Thailand,
(3) International College of Digital Innovation, Chiang Mai University, Thailand,
(4) International College of Digital Innovation, Chiang Mai University, Thailand

Abstract

Over the past forty years, China has been progressively more open and integrated into globalization, including foreign-made movies and TV dramas. The influence of this intercultural communication includes English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power’. This research examines how their attitudes and behaviours are influenced by these depictions of American culture and values, and how this shapes their future career paths. A questionnaire (N=497) was given to English majors at seven universities, and analyzed using structural equation modelling (SEM). Much of the research literature suggests that Hollywood films particularly promote American material culture, however this study finds that nonmaterial culture (values, beliefs, lifestyles) are by far the most significant predictor of English majors’ image of America, their behavior, and so potentially their future teaching practice. In doing so, Hollywood plays a significant role in influencing Chinese English majors’ perceptions, including possibly challenging their value systems.

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Authors

Yanfei Li
Ahmad Yahya Dawod
ahmadyahyadawod.a@cmu.ac.th (Primary Contact)
Michael Harris
Somsak Chanaim
Li, Y., Dawod, A. Y., Harris, M., & Chanaim, S. Hollywood’s Cultural Impact on Chinese English Majors: A Structural Equation Modelling Study. Journal of Intercultural Communication, 24(3). https://doi.org/10.36923/jicc.v24i3.870

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