Skills and Strategic Planning: Unveiling the Nexus in SMEs - A Case Study

Israr Ahmad (1), Shuhymee Bin Ahmad (2), Bushra Alam (3)
(1) School of Management, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia, Pakistan,
(2) School of Business Management, Universiti Utara Malaysia, Malaysia,
(3) School of Business Management, Universiti Utara Malaysia, Sintok, Pakistan


The study examines the determinants of companies' key skills and strategies to understand better how firms can use their resources to achieve success. This study is, therefore, undertaken for this reason to investigate the connections between possible variables. Specifically, it aims to examine the mediating effect of strategic planning on the relationship between technical skills, managerial skills, entrepreneurial skills, business skills, and performance of the small and medium enterprises in Punjab, Pakistan. Data was collected through self-administrative questionnaires with 265 owners/managers of small and medium enterprises in Punjab, Pakistan. PLS-SEM is used to analyze the data and test the hypothesis. The study's findings suggest a significant relationship between managerial skills, entrepreneurial skills, business skills, and strategic planning. Strategic planning mediates the relationship between managerial skills, entrepreneurial skills, business skills, and firm performance for the mediating effect. However, no empirical support has been found from the mediator on the relationship between technical skills and firm performance. This study provides valuable insights into strategic planning's role in improving the firm’s performance to the owners/managers of small and medium enterprises, policymakers, and researchers. SMEs owners/managers should also be encouraged to undertake strategic planning that can encourage them to utilize their resources to improve their performance. Finally, the study concludes with feedback from theory, methodology, consequences, guidelines, limitations, and future research.

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Israr Ahmad
Shuhymee Bin Ahmad (Primary Contact)
Bushra Alam
Author Biography

Israr Ahmad, School of Management, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia

Dr. Israr Ahmad is a dedicated academic and management professional, currently engaged as a Post-Doctoral Fellow at Universiti Sains Malaysia's School of Management. With a doctorate from Universiti Utara Malaysia, he has 6 years of combined experience in industry and academia. Dr. Ahmad has made significant contributions to the field with 20 research publications in renowned national and international journals, and actively participates in editorial capacities. His research interests innovation management, strategic management, and organizational development. Committed to using his expertise in education, research, and analytics, Dr. Ahmad aspires to elevate underprivileged communities through advanced management education, advocating for higher enrollment and curriculum modernization in higher education. His post-doctoral work continues to build on his vision of merging research with practical applications to benefit society sustainably.

Ahmad, I., Ahmad, S. B., & Alam, B. (2024). Skills and Strategic Planning: Unveiling the Nexus in SMEs - A Case Study. Journal of Intercultural Communication, 24(1), 43–62.

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