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Open Access Article Intercultural Communication

The Wai in Thai Culture: Greeting, Status-Marking and National Identity Functions

Larry Powell, Jonathan Amsbary, Mark Hickson
1-07
Abstract Views : 1015
Download :957
10.36923/jicc.v14i1.669

Abstract: This study examined the role of the Wai from the perspective of people in Thailand. The Wai, the most common greeting used by natives of Thailand, consists of bringing one’s palms together while bowing or dipping one’s head. Data, gathered by having participants write an essay on the role of the Wai in Thailand, were subjected to content analysis. The analysis indicated that the Wai serves at least five functions in Thai society –... [...] Read more

Open Access Article Special Collections Intercultural Communication And Professional Practice...

Knowing Otherwise: Affective Actions In Intercultural Communication And Professional Practice

Nuntiya Doungphummes, Mark Vicars, Mathuros Tipayamongkholgul
101-109
Abstract Views : 836
Download :237
10.36923/jicc.v25i4.1255

Abstract: Reflexivity, the critical self-examination of one’s role in the research process, has become increasingly central as researchers navigate positionality, power, and methodological bias when working across diverse sociocultural and linguistic contexts. Yet, intercultural research often overlooks the affective, relational, and embodied dimensions of collaboration that shape how knowledge is produced. This paper examines how transnational,... [...] Read more

Open Access Article Intercultural Communication

Avatars and Sojourners: Explaining the Acculturation of Newcomers to Multiplayer Online Games as Cross-Cultural Adaptations

Mark Ward Sr
1-26
Abstract Views : 664
Download :430
10.36923/jicc.v10i2.507

Abstract: Only in recent years have formal theories of immigrant and sojourner acculturation been developed. Could these theories be employed to study the acculturation of newcomers into the virtual cultures of massively multiplayer online games (MMOGs)? These gameworlds are inhabited by millions of people worldwide and have emerged as societies with their own cultural myths, schemata, argot, and communication practices. As such, new players may be... [...] Read more

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