Articles
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Message Strategies of Chinese Award-Winning Print Advertisements
Abstract: This study analyzes the content of 2,598 award-winning print advertisements from the China Advertising Festival website from 1982 to 2009. The results indicate that ration and sensory strategies are the two leading message strategies of Chinese award-wining print advertisements. Message strategies of Chinese advertising manifested a general shift from an informational approach (transmission view of communication) to a transformational... [...] Read more
Globalised or Glocalized? A comparison of the linguistic features and actor representation of global news headlines in The Sun and Oriental Daily
Abstract: By analyzing a corpus of newspaper headlines collected from the global news in Britain (from The Sun ) and Hong Kong (from Oriental Daily ) during a two-month period in 2009, this paper aims to identify the relative influence of globalization on the discursive practices of news writing in the two countries/regions. English news headlines, usually configured in short phrases, tend to present events as humorous or dramatic adventures through... [...] Read more
Professional Mobility Experiences of Mobile Medical Professionals
Abstract: Health professionals move for various reasons and for various periods of time, which entails consequences at various levels, ranging from governmental decisions regarding the policy of health mobility to shifts in mobile medical professionals’ attitudes towards sojourning. The present paper looks into the self-perceptions of working and living abroad of mobile medical professionals. An online questionnaire was conducted in order to gain an... [...] Read more
Managerial Values in Transcultural Conflicts in South Africa Findings from the Schwartz-Value-Model
Abstract: The significant globalisation and post-apartheid challenges faced by managers in international organisations in South Africa are well known. Coping with transcultural conflicts is one of the major challenges. The aim of this article is to assess managerial values and their occurrence in transcultural conflicts in the international automotive organisation in South Africa. The Schwartz Value Model is used as theoretical background. This... [...] Read more
Communication Experiences of Ugandan Immigrants during Acculturation to the United States A Preliminary Study
Abstract: This study examined the communication experiences of a section of Ugandan immigrants during their acculturation process to the U.S. Kim’s theory of communication cultural adaptation was applied to identify the communication challenges and strategies used in the acculturation process. Ten women and twelve men were interviewed for the study. Four themes emerged: language, superiority and discrimination, self-promotion and aggressiveness, and... [...] Read more
English and Intercultural Interaction in the Internationalisation of a Japanese University
Abstract: Researchers in internationalisation of higher education have been reminding us that the presence of international students alone does not mean that the institution or the students are reaping the benefits of internationalisation. Since the number of international students is readily measurable, many have focused on increasing the number and overlooked other less quantifiable aspects, such as intercultural interaction, which is beneficial to... [...] Read more
Empowerment of Citizens in a Multicultural Society
Abstract: This article is based on the project: Empowerment of Citizens in aMulticultural Society. We wanted to explore theatre as intercultural communication related to the challenges faced by our diverse society. Drama students and immigrants worked together based on Augusto Boal`s “Theatre of the Oppressed”. They participated as actors in “Forum Theatre” where they staged their own experiences with oppression. Through the medium of “Solidarity Forum... [...] Read more