Linking Gender To Creativity: Role of Risk Taking and Support For Creativity Towards Creative Potential of Employees

Dini Turipanam Alamanda (1) , Adel Ahmed (2) , Dedy Achmad Kurniady (3) , Agus Rahayu (4) , Israr Ahmad (5) , Nik Alif Amri Nik Hashim (6)
(1) Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia , Indonesia
(2) Amity Business School Amity University Dubai Dubai, , United Arab Emirates
(3) Faculty of Educational Sciences, Universitas Pendidikan Indonesia , Indonesia
(4) Faculty of Economics and Business Education, Universitas Pendidikan Indonesia, Bandung, Indonesia , Indonesia
(5) School of Management, Universiti Sains Malaysia, 11800 Minden, Penang, Malaysia , Pakistan
(6) Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan , Malaysia

Abstract

The purpose of this study is to lay its prime focus on the support for creativity that defines the self-analysis of creative capabilities and potential among men and women. Benefitting from the cross-level interactionist perspective, social role theory, and role congruity theory, this research developed an integrated multilevel model to examine gender differences in risk-taking behavior and determine how the contextual factor of support for creativity shapes employees' risk-taking and influences their creativity performance. Data for this study were collected from 347 employees and their respective 98 supervisors of a pharmaceutical company in Jakarta, Indonesia. The proposed cross-level moderated mediation model was tested using data obtained at two points in time from two data sources (subordinates and supervisors) working at a pharmaceutical company. The obtained data were then analyzed with Mplus. Our findings indicate that women may have lower risk-taking than men in organizational contexts. However, support for creativity restores parity between men and women through cross-level moderated mediation, such that support for creativity has a stronger effect on women's risk-taking than that of men, resulting in increased creative performance for women. Research contributions and future research directions are also discussed in the relevant sections.

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Authors

Dini Turipanam Alamanda
dinialamanda@upi.edu (Primary Contact)
Adel Ahmed
Dedy Achmad Kurniady
Agus Rahayu
Israr Ahmad
Nik Alif Amri Nik Hashim
Alamanda, D. T., Ahmed, A., Kurniady, D. A., Rahayu, A., Ahmad, I., & Hashim , N. A. A. N. (2024). Linking Gender To Creativity: Role of Risk Taking and Support For Creativity Towards Creative Potential of Employees. Journal of Intercultural Communication, 24(1), 1–17. https://doi.org/10.36923/jicc.v24i1.219

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