Communication Management
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The Central Role of Politeness in Business Communication The Appropriateness Principle as the Way to Enhance Business Communication Efficiency
Abstract: The paper focuses on practical consequences of exploitation of applied linguistics, and moreover intercultural linguistics, in everyday business communication and modern management from the viewpoint of politeness principles. The authors assume that the intentional use of the theoretical principles of intercultural linguistics concerning politeness strategies can possibly improve business communication efficiency in the current intercultural... [...] Read more