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Open Access Article Cultural Studies

Respect For Race and Culture In a Modern Feminist Society: An Analysis of Beauty Product Advertising Messages on Instagram

Zinggara Hidayat, Amanda Lasha Budiman, Yudi Pratama, Shinta Mursiati Annisa, Desri F. N....
82-94
Abstract Views : 3553
Download :1119
10.36923/jicc.v23i2.114

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

Open Access Article Cultural Studies

Persuasive Strategies In Advertisements on An Online Sales Platform: A Cultural Analysis In The Jordanian Context

Esraa Hantouleh, Sumaya Daoud, Marwan Jarrah
170-180
Abstract Views : 869
Download :404
10.36923/jicc.v25i4.1305

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Open Access Article Education

Constant Learning, Reflecting, and Adjusting Experiences of Asian Scholars in U. S. Advertising Education

Huan Chen, Hoyoung Anthony Ahn, Ronald E. Taylor
1-15
Abstract Views : 383
Download :163
10.36923/jicc.v19i3.789

Abstract: Both Asian advertising graduate students and faculty members attending higher academic courses or working in U.S.A. face cultural and linguistic challenges that may cause real difficulties in their lives in their host country of U.S.A. Systematic research is needed to address those challenges and to expand our theoretical understanding of diversity in advertising education. Such research may help Asian graduate students and scholars to... [...] Read more

Open Access Article Communication

Effect of Counter-Narratives and Credibility of Sources on Emotional Response: A Study of Instagram and WhatsApp Followers

Septiawan Santana Kurnia, Zulfebriges Rahman Zul, Doddy Iskandar Cakranegara, Sandi Ibrahim...
161-173
Abstract Views : 1879
Download :505
10.36923/jicc.v24i1.170

Abstract: In times of crisis, outbreaks, or pandemics, the dissemination of accurate information by the government becomes paramount. This study investigates the efficacy of governmental counter-narratives in addressing misinformation during the COVID-19 pandemic, specifically focussing on their impact on debunking various hoaxes. The study analyses the performance of the Jabar Saber Hoaks work unit, operated by the Regional Government of West Java... [...] Read more

Open Access Article Communication

Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication

Ghaleb Rabab'ah, Sane Yagi , Sharif Alghazo, Rima Malkawi
12-25
Abstract Views : 6787
Download :1719
10.36923/jicc.v24i2.839

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Open Access Article Communication

Effects of YouTube Culture on Academic Performance among Students in Jordan: A Structural Equation Modeling Study

Mohammed Habes, Muhammad Noor Al-Adwan, Ali Fayyad Al Rabat Al Rabat, Ghalib Ali Shatnawi,...
56-65
Abstract Views : 11704
Download :1341
10.36923/jicc.v22i4.38

Abstract: The global technological transformation has greatly changed and improved almost every part of our life. Notably, today, social media influences us even for the basic necessities of life, such as education. By keeping the importance of social media in education, this research also focuses on the effects of YouTube culture in improving students' academic performance in Jordan. The researchers used Structural Equation Modeling (SEM)as the study... [...] Read more

Open Access Article Intercultural Communication

Foregrounding Hybridity as a Master Trope in the Globalisation Discourses The Case of the Advertising Space of Lesotho

Henry Amo Mensah
1-22
Abstract Views : 458
Download :158
10.36923/jicc.v17i1.731

Abstract: The paper foregrounds linguistic and cultural hybridity as a master trope in the advertising space of Lesotho. Kraidy and Yazdiha’s postulations of hybridity together with the transformationalists view of globalisation and the Communication Accommodation Theory (CAT) provide the theoretical footing for the study. It is a qualitative study with data drawn from a total of seventeen adverts from the advertising space of Lesotho. A modification... [...] Read more

Open Access Article Intercultural Communication

Effects of ethnic presence in the commercial and public service advertising Perception and attitudes on national non-immigrant population in Spain

Jesús Bermejo Berros, Esther Martínez Pastor
1-16
Abstract Views : 376
Download :187
10.36923/jicc.v13i3.660

Abstract: The aim of this research is to ascertain whether the presence of people from different ethnic backgrounds in commercials and institutional advertising influences the attitudes of native receptors, helping to change the level of persuasion of the advertising message based on the source. This study carried out an experiment by selecting two ads in press - one from a commercial campaign and one from a public service campaign - and creating four... [...] Read more

Open Access Article Intercultural Communication

Addressing the Consumer in Standardised Advertisements: Linguistic Cues in French and Finnish Technology Products’ Advertising Texts.

Desavelle Hanna-Kaisa, Mäkinen Saku
1-14
Abstract Views : 401
Download :222
10.36923/jicc.v6i2.424

Abstract: The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of technologies. In response to this complex environment multinational companies need to find a balance between adaptation and standardisation to achieve effective advertising. We explore linguistic cues used to address the consumer in standardised... [...] Read more

Open Access Article Organizational Culture

Visual Vernaculars Across Emerging Markets Inter-Cultural Perception of Global Advertising

Amos Owen Thomas
1-18
Abstract Views : 543
Download :163
10.36923/jicc.v19i2.785

Abstract: Given the predominance of visual image over language copy in global advertising this research explores its inter-cultural perception across emerging markets worldwide. Discourse analysis was conducted on the qualitative responses to global print advertisements by target segments in emerging markets of three geographic regions. Both similarities and differences of perception were found between the selected markets in the Middle East, Latin... [...] Read more

Open Access Article Linguistics and Language

Domestication and Foreignisation in Translation Studies: A Bibliometric Analysis of WoS Core Journal Articles

Gang An
13-22
Abstract Views : 13939
Download :3670
10.36923/jicc.v24i4.933

Abstract: Translation plays a vital role in globalisation by acting as a bridge of cross-cultural communication. The current study investigated 232 published Web of Science (WoS) core journal articles on domestication and foreignisation concepts in translation studies in the past two decades through bibliometric analysis. Specifically, the evolution of the concepts with major research trends, burst detection, keyword timelines, and citation networks is... [...] Read more

Open Access Article Cultural Studies

Impact of “Cultural Imperialism” on Advertising and Marketing

Anuradha Bhattacharjee
1-12
Abstract Views : 1262
Download :671
10.36923/jicc.v17i3.743

Abstract: “Cultural imperialism”, a highly debated concept, refers to how an ideology or a way of life is exported from one country to another through movement of cultural goods. A major driver of cultural imperialism in the era of globalization, are large corporations, many of whom have their base in the United States. Viewed “as homogenizing forces”, these corporations through their global brands are known to sell the same tastes and styles along... [...] Read more

Open Access Article Intercultural Communication

Message Strategies of Chinese Award-Winning Print Advertisements

Huan Chen, Ron Taylor
1-18
Abstract Views : 447
Download :320
10.36923/jicc.v12i3.602

Abstract: This study analyzes the content of 2,598 award-winning print advertisements from the China Advertising Festival website from 1982 to 2009. The results indicate that ration and sensory strategies are the two leading message strategies of Chinese award-wining print advertisements. Message strategies of Chinese advertising manifested a general shift from an informational approach (transmission view of communication) to a transformational... [...] Read more

Open Access Article Intercultural Communication

The Image of Europe as Advertised in Russia

Edgar Hoffmann
1-13
Abstract Views : 349
Download :158
10.36923/jicc.v7i3.443

Abstract: This contribution analyses the image of Europe passed on in current TV-advertising in Russia. This image is only understandable in the context of the current social discussions about national identity and builds on the national self-images. While Russia is very markedly different to Europe in terms of size and importance, tradition and history as well as community and shared identity, the image of Europe is depicted as a homogenous,... [...] Read more

Open Access Article Communication

Listeners’ Engagement and Interactivity in News Radio Twitter in Indonesia

Agus Rusmana, Edwin Rizal, Ute Lies Siti Khadijah, Rully Khairul Anwar, Khoiruddin Muchtar
77-87
Abstract Views : 2537
Download :614
10.36923/jicc.v24i1.269

Abstract: Although radio has traditionally been recognized as a medium dependent on listener engagement, social media platforms such as Twitter have introduced new forms of interactivity due to their real-time and networked characteristics, facilitating the emergence of novel engagement types. Employing a case study approach, this research delves into the various forms of engagement on @PRFMnews, the official Twitter handle of PRFM Radio in Indonesia.... [...] Read more

Open Access Article Intercultural Communication

Colonial Propaganda In The Belgian Congo Through Postage Stamps (1894–1960): A Quantitative Content Analysis

Antonio Prieto-Andrés, Cayetano Fernández-Romero, María Luisa Sierra
1-17
Abstract Views : 14017
Download :5347
10.36923/jicc.v25i2.1084

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Open Access Article Intercultural Communication

The Media’s Influence on Shaping Public Opinion during Martial Law

Yuriy Bidzilya, Yevhen Solomin, Viacheslav Shvets, Andrii Heletei, Hanna Hetsko
146-155
Abstract Views : 3251
Download :1099
10.36923/jicc.v24i4.979

Abstract: This article explores the role of various media in shaping public opinion during martial law in Ukraine. The study aims to evaluate the extent to which media influences public perception, unity, and societal response under the conditions of military conflict. The research methods employed include content analysis of mass media materials, sociological surveys, and graphic and comparative analyses to measure media impact. The study is based on... [...] Read more

Open Access Article Linguistics and Language

Linguistic and Semiotic Analysis of Memes with English and Arabic Humor Captions

Juhaina Maan Al-Issawi, Wajed Al Ahmad, Nasaybah Walid Awajan
115-133
Abstract Views : 4836
Download :1745
10.36923/jicc.v24i4.962

Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more

Open Access Article Communication

Exploring the Persuasiveness of Valenced Fake News: A Construal-Level Theory Perspective

Olga Novoselova, Judit Simon, Ildikó Kemény, Lóránt Dénes Dávid
156-172
Abstract Views : 961
Download :433
10.36923/jicc.v24i4.958

Abstract: This study explores how fake news messages impact readers’ perceptions of credibility. By combining valenced framing and construal-level theory, the research examines how temporal, spatial, and mental construal dimensions can moderate the relationship between fake news and credibility. A quantitative method was adopted, applying repeated-measures ANOVA analysis. To measure framing effects, 16 negative and 16 positive fake news stories about... [...] Read more

Open Access Article Organizational Culture

The Impact of Human Capital on a Company's Value: A Cross - Cultural Study

Amjad S. Al-Delawi, Manaf Raewf, Alaa S.Jameel
24-32
Abstract Views : 2711
Download :827
10.36923/jicc.v23i1.53

Abstract: Human resource culture is the only attempt to determine the cost and value of the company's HR in   terms   of   expenditures   incurred   through   employment,   social welfare   culture, communication,   training, development, and compensation. This study aims to look into the impact of human capital on a company's value. Using a purposive sampling method, both market capitalization and total assets were used to determine... [...] Read more

Open Access Article Intercultural Communication

Avatars R Us? Discourses of Community and Embodiment in Intercultural Cyberspace

Paul McIlvenny
1-11
Abstract Views : 365
Download :225
10.36923/jicc.v1i1.356

Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Open Access Article Special Collections The Role of Artificial Intelligence...

Women in Society Through the Aspect of Language

Ezhilarasan Balamurali, Anandhan Hariharasudan, Merly Thaniel Gnanamuthu
107-112
Abstract Views : 6627
Download :1060
10.36923/jicc.v23i1.149

Abstract: Our use of language conveys referential meanings and attitudes. The idea that women are unimportant to critical life issues that males handle first is the basis for " woman's la nguage". Women's marginalization and helplessness are mirrored in all the views they are required to talk about, and they are speaking. Speaking in a way that is not proper for women, avoiding expressing strong emotions, favouring expressions of uncertainty, and... [...] Read more

Open Access Article Cultural Studies

The Impact of Symbolic Culture on the Understanding of Visual Figuration in a Cross-Cultural Environment

María Calzada-Pérez
1-18
Abstract Views : 531
Download :196
10.36923/jicc.v17i2.737

Abstract: This paper focuses on the understanding of visual rhetorical figures as they appear in today’s globalized advertising. A sound theoretical model (i.e., Phillips and McQuarrie 2004) is first reviewed to select a good representative sampling (i.e., 9 advertisements) of the behaviour domain measured. Then, a population of 60 English language students are questioned regarding these 9 advertisements. This study uses a combined methodology,... [...] Read more

Open Access Article Intercultural Communication

Assessing Cultural Representations of Physician and Patient Imagery in Medical Tourism Websites

Alicia Mason, Kevin B. Wright, Jessica Bogard
1-10
Abstract Views : 443
Download :218
10.36923/jicc.v11i1.523

Abstract: Given recent international trends in globalized healthcare systems, an analysis of the cultural representations of patient and physician imagery was conducted on 66 medical tourism websites. Expectancy violations theory serves as the intercultural theoretical framework for exploring the medical tourism process overall, and quality of care expectations specifically. Results revealed the type of website and international region of care varied... [...] Read more

Open Access Article Special Collections Intercultural Communication And Professional Practice...

The Importance of Being Understood: Intercultural Communication in Social Professions as a Tightrope Walking

Sarah Ali Mohamed, Doris Lüken-Klaßen
110-120
Abstract Views : 888
Download :346
10.36923/jicc.v25i4.1264

Abstract: Global migration continues to reshape demographic and societal landscapes, requiring close attention to refugee integration and the intercultural communication it demands. This study aims to understand how social professionals navigate intercultural encounters with refugee families in the context of family education and counselling. Using a qualitative longitudinal design, we conducted repeated expert interviews with professionals from 33... [...] Read more

Open Access Article Intercultural Communication

Multicultural Synergy and Team Performance: The Mediating Role of Cultural Integration In Malaysian Universities

Kavitha Balakrishnan, Ajitha Angusamy, Hafizul Amin Ngatlia, Miza Izwanis Mangso, Krishnaveni...
44-61
Abstract Views : 523
Download :170
10.36923/jicc.v26i1.1286

Abstract: This study examines the relationship between team performance and subjective well-being in multicultural organizational contexts, and the mediating role of cultural integration in these relationships. Existing research highlights that understanding well-being is essential in enhancing team outcomes, yet limited studies have explored this link across diverse work settings. These findings support using well-being as a significant predictor when... [...] Read more

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