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Open Access Article Communication

Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication

Ghaleb Rabab'ah, Sane Yagi , Sharif Alghazo, Rima Malkawi
12-25
Abstract Views : 6822
Download :1732
10.36923/jicc.v24i2.839

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Open Access Article Intercultural Communication

Resilience in a Cross-Cultural Perspective: How resilience is generated in different cultures

Arve Gunnestad
1-21
Abstract Views : 1251
Download :1278
10.36923/jicc.v6i1.416

Abstract: In this study I will explore how resilience is related to culture. Do different cultures generate resilience in different ways? As a background I present a model of resilience developed from a review of a number of studies as well as my own research. This model shows how the various protective factors can be divided into three main groups, and how different combinations of these factors develop resilience through some basic psychological... [...] Read more

Open Access Article Linguistics and Language

Conceptual Integration of Contextual Synonyms in Contemporary English Media Discourse

Iryna Kazymir, Nadia Yesypenko, Olga Soloviova, Olena Hnatkovska, Oksana Staryk
93-102
Abstract Views : 450
Download :221
10.36923/jicc.v26i1.1356

Abstract: Contextual synonymy plays a significant role in contemporary media discourse by shaping semantic emphasis and emotional framing through figurative lexical choices. While previous research has examined metaphorical and evaluative language within individual domains, systematic cross-discursive comparisons remain limited. This study investigates the mechanisms underlying the creation and functioning of contextual synonyms in medical, political,... [...] Read more

Open Access Article Linguistics and Language

Unveiling Discursive Strategies and Ideologies: A Critical Analysis of Migration Discourse in Turkish Newspapers

Awham Rashid Mohammed
58-69
Abstract Views : 2445
Download :585
10.36923/jicc.v24i3.848

Abstract: The portrayal of migrants in the media is frequently shaped by a variety of discursive strategies aimed at influencing public perception. This study examines the discursive strategies employed by two prominent Turkish newspapers, Daily Sabah and Duvar , and the underlying ideologies that drive the selection and utilization of such strategies. The theoretical framework guiding this study draws upon Reisigl’s (2017) model, providing a... [...] Read more

Open Access Article In Press Gender Studies

Experiences and Agency of South African Black Rural Women of KwaZulu-Natal Province, South Africa

Thenjiwe Meyiwa, Thabisile Maphumulo, Madoda Cekiso
Abstract Views : 0
10.36923/jicc.vi.1375

Abstract: This article seeks to highlight the experiences and agency of KwaZulu-Natal women through the theoretical lenses of African Feminism and the Sustainable Livelihoods Approach (SLA), foregrounding intersectional dynamics of gender, class, and rurality. The paper explores how rural women negotiate structural poverty, climate vulnerability, gender inequality, and socio-cultural constraints while exercising agency in livelihood strategies. Hence,... [...] Read more

Open Access Article Intercultural Communication

Investigating culturally-oriented fear appeals in public information documents on HIV/AIDS

Carel Jansen, Jos van Baal , Eefje Bouwmans
1-13
Abstract Views : 404
Download :169
10.36923/jicc.v6i1.418

Abstract: Two public information texts including different fear appeals aimed at AIDS prevention were evaluated by participants from three countries: 147 participants came from the Netherlands, 109 from Spain and 179 from South Africa (varying ethnical backgrounds). The results of the experiment suggest that HIV/AIDS communication that emphasizes the severity of the disease and the vulnerability of the target audience can be successful, provided that... [...] Read more

Open Access Article Linguistics and Language Intercultural Communication

Idioms as Gateways to Emotional Expressions of Sadness and Joy in French

Ashraf Allawama, Aseel Zibin, Abdel Rahman Altakhaineh
83-97
Abstract Views : 4085
Download :584
10.36923/jicc.v25i1.1042

Abstract: This study explores the metaphorical and metonymical expressions of sadness and joy in French idiomatic expressions, collected from various media sources and YouTube channels. Using a qualitative research design, it applies the Extended Conceptual Metaphor Theory to analyze how these emotions are conceptualized through image schemas, domains, and mental spaces. A type-based approach is used to categorize the source domains underlying these... [...] Read more

Open Access Article Special Collections Intercultural Communication And Professional Practice...

Knowing Otherwise: Affective Actions In Intercultural Communication And Professional Practice

Nuntiya Doungphummes, Mark Vicars, Mathuros Tipayamongkholgul
101-109
Abstract Views : 836
Download :237
10.36923/jicc.v25i4.1255

Abstract: Reflexivity, the critical self-examination of one’s role in the research process, has become increasingly central as researchers navigate positionality, power, and methodological bias when working across diverse sociocultural and linguistic contexts. Yet, intercultural research often overlooks the affective, relational, and embodied dimensions of collaboration that shape how knowledge is produced. This paper examines how transnational,... [...] Read more

Open Access Article Intercultural Communication

Social Media, Digital Resilience, and Knowledge Sustainability: Syrian Refugees' Perspectives

Yasmin Aldamen
57-69
Abstract Views : 3915
Download :575
10.36923/jicc.v25i1.1010

Abstract: This study examines the role of social media in enhancing digital resilience and knowledge sustainability among Syrian refugees. Using a mixed-methods approach, the research combines qualitative and quantitative methods, surveying Syrian refugees in Jordan and Türkiye to explore how social media assists them in accessing information and knowledge resources. The findings reveal that social media plays a crucial role in developing social... [...] Read more

Open Access Article Intercultural Communication

Occidentalism Revisited: Insights from Contemporary Anglophone Arab Diasporic Literature

Ahmed Shalabi, Yousef Abu Amrieh
134-145
Abstract Views : 1840
Download :575
10.36923/jicc.v24i4.977

Abstract: Occidentalism has traditionally been regarded as a theoretical perspective through which the Arab “self” represents the Western “other.” Scholars who have made critical and insightful contributions to the development of the concept of Occidentalism within Arab literary traditions include Hasan Hanafi, Rasheed El-Enany, Zahia Smail Salhi, and most recently, Ahmed Shalabi and  Yousef Abu Amrieh. Shalabi and Abu Amrieh have proposed a new... [...] Read more

Open Access Article Cultural Studies

Culture of Islamic Economic Principles and Democracy and Welfare Based on Pancasila Ideology

Bambang Guritno, Ratna Sari Dewi, Farida Arianti, Andrew Shandy Utama, Norvadewi Norvadewi, Oki...
55-65
Abstract Views : 4978
Download :1278
10.36923/jicc.v23i1.43

Abstract: This study aimed to obtain data from previous studies on the relevance culture of Islamic economic principles and democracy and welfare based on the Pancasila ideology. Our data search was conducted electronically on many international and national publications between 2010 and 2021. Furthermore, our data has been analyzed involving several techniques such as data analysis, interpretation, in-depth analysis of critical evaluation, and drawing... [...] Read more

Open Access Article Intercultural Communication

Students’ Involvement Level in Arabic Language Textbook Communication for Cycle One in the United Arab Emirates

Suad Abdal kareem Alwaely, Maitha Fahd Al-Jasari
33-40
Abstract Views : 1609
Download :513
10.36923/jicc.v22i2.50

Abstract: The current study aims to identify students’ level of involvement in the Arabic language textbook content provided in cycle one within the United Arab Emirates by addressing two questions: (i) What is the student's level of involvement in the scientific materials contained in Arabic language textbooks for cycle one within the United Arab Emirates? (ii) What is the student's level of involvement in the language activities contained in Arabic... [...] Read more

Open Access Article Cultural Studies

Implementation of Cultural Values of Traditional Houses in Learning

Malkisedek Taneo, Aleksius Madu
14-27
Abstract Views : 2967
Download :730
10.36923/jicc.v23i3.157

Abstract: This study aims to the identification of cultural values contained in the Mbaru Niang traditional house as a guide in the life of the Wae Rebo community, which can be applied to learning. The methods of this research are qualitative, using an ethnographic approach, which can be applied in learning so that an in-depth description and analysis of cultural values is obtained. Data collection by interview guidelines, observation, and... [...] Read more

Open Access Article Intercultural Management

Cultural Intelligence in International B2B Negotiations: An Exploratory Study on the Role of Intercultural Competencies

Sameh Skhiri, Imed Zaiem , Abu Elnasr Sobaih, Hussein Edrees
36-48
Abstract Views : 3793
Download :1266
10.36923/jicc.v25i3.1162

Abstract: The aim of this study is to explore the role of cultural intelligence in international business-to-business (B2B) negotiations involving culturally diverse dyads. While intercultural competencies have been widely studied, the specific contribution of cultural intelligence, viewed both as a form of intelligence and a practical competence, remains underexplored in negotiation contexts. This study addresses this gap by investigating how cultural... [...] Read more

Open Access Article Special Collections Intercultural Communication And Professional Practice...

The Importance of Being Understood: Intercultural Communication in Social Professions as a Tightrope Walking

Sarah Ali Mohamed, Doris Lüken-Klaßen
110-120
Abstract Views : 907
Download :364
10.36923/jicc.v25i4.1264

Abstract: Global migration continues to reshape demographic and societal landscapes, requiring close attention to refugee integration and the intercultural communication it demands. This study aims to understand how social professionals navigate intercultural encounters with refugee families in the context of family education and counselling. Using a qualitative longitudinal design, we conducted repeated expert interviews with professionals from 33... [...] Read more

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