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Open Access Article Communication

Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication

Ghaleb Rabab'ah, Sane Yagi , Sharif Alghazo, Rima Malkawi

12-25

Abstract Views : 7725

Download :2050

10.36923/jicc.v24i2.839

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Open Access Article Organizational Culture

Emotional Culture, Communication Climate, and Creative Idea Withholding: A Curvilinear Perspective

Ahmad Adeel, Sajid Mohy-ud-din, Kaleem Ahmed, Kamel Dhay

39–51

Abstract Views : 348

Download :101

10.36923/jicc.v26i2.1441

Abstract: Creative idea withholding constitutes a significant yet insufficiently examined obstacle to organizational innovation, as unexpressed ideas cannot be evaluated or implemented. Although previous research has generally depicted emotional environments as uniformly advantageous for creativity and voice, recent perspectives indicate that emotional norms may also restrict expression by fostering self-censorship. Drawing on emotional culture theory,... [...] Read more

Open Access Article Intercultural Communication

Politeness in Intercultural Email Communication: Australian and Korean Perspectives

Margaret Murphy, Mike Levy

1-11

Abstract Views : 798

Download :517

10.36923/jicc.v6i2.427

Abstract: This paper presents initial results from analysis of data collected on the topic of politeness in intercultural email communication from a large cohort of Australian academic and general staff at an established metropolitan university. We were interested in the language used by these staff members while they conducted their initial email communication with their contacts overseas. The contacts overseas were, for example, fellow professional... [...] Read more

Open Access Article Intercultural Communication

Impoliteness strategies reported and issued on website reviews by clients of New York and Madrid social services centres

Rosa María Pacheco Baldó

1-10

Abstract Views : 2735

Download :809

10.36923/jicc.v22i2.33

Abstract: This paper analyses the negative reviews that some users of social services in New York and Madrid posted on Google. The aim is to relate the impoliteness strategies that the users of these centres reported to have received or that they issued themselves with the cultural values of the groups they belong to. To achieve this, twenty American and Spanish centres were analysed, obtaining more than two hundred negative comments that,... [...] Read more

Open Access Article Special Collections Globalisation or Glocalisation? Intercultural.....

Sustaining Intercultural Contact: Developing the Intercultural Communicative Competence of EFL Undergraduates in China

Yanping Zhou, Hafriza Burhanudeen

13-26

Abstract Views : 3560

Download :1008

10.36923/jicc.v23i4.281

Abstract: This article explores intercultural contact as a pathway for the development of intercultural communicative competence (ICC) among EFL undergraduates in China during the post-pandemic era. Adopting an exploratory qualitative design with self-reports and focus group interviews as instruments, the challenges faced by EFL undergraduates in intercultural communication and intercultural contact pathways for ICC development were elicited with... [...] Read more

Open Access Article Linguistics and Language

Linguistic and Semiotic Analysis of Memes with English and Arabic Humor Captions

Juhaina Maan Al-Issawi, Wajed Al Ahmad, Nasaybah Walid Awajan

115-133

Abstract Views : 5410

Download :2005

10.36923/jicc.v24i4.962

Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more

Open Access Article Organizational Culture

How Culture Is Communicatively Constituted In Intercultural Healthcare Organizations: Leadership Sensegiving, Knowledge Sharing, And Employee Innovation

Ahmad Adeel, Ghulam Hussain, Ahmad Aziz Sheikh

32-43

Abstract Views : 767

Download :650

10.36923/jicc.v26i1.1409

Abstract: Healthcare organisations are increasingly intercultural workplaces in which leadership, knowledge sharing, and innovation are shaped through ongoing communicative negotiation across cultural differences. However, much existing research treats culture as a static background condition and under-theorises how leadership communication constitutes organisational realities. Drawing on intercultural communication theory, the communicative... [...] Read more

Open Access Article Education

Education as a Strategic Domain of National Security Culture in the Information Age: A Qualitative Scoping Review

Olena Makarchuk, Olena Нrechanovska, Liudmyla Hetmanenko, Viktor Rovnyi, Nina Petrukha

26-38

Abstract Views : 531

Download :118

10.36923/jicc.v26i2.1429

Abstract: National security culture has emerged as an important factor shaping state behavior in contemporary international relations. In the current geopolitical environment, culture increasingly functions as a dimension of warfare and of national security, including information security. Drawing on a qualitative scoping review and grounded-theory-informed coding within a constructivist framework, this article examines the role of culture in the... [...] Read more

Open Access Article Intercultural Communication

Message Strategies of Chinese Award-Winning Print Advertisements

Huan Chen, Ron Taylor

1-18

Abstract Views : 539

Download :405

10.36923/jicc.v12i3.602

Abstract: This study analyzes the content of 2,598 award-winning print advertisements from the China Advertising Festival website from 1982 to 2009. The results indicate that ration and sensory strategies are the two leading message strategies of Chinese award-wining print advertisements. Message strategies of Chinese advertising manifested a general shift from an informational approach (transmission view of communication) to a transformational... [...] Read more

Open Access Article Intercultural Communication

Social Media Communication And Framing of The Gaza Conflict: Impact On Public Opinion

Ahmad Alsharairi, Hana Abdul-Rahman Al-Souob, Mohammad Farouq AlQadi, Sora Mohammad Shatnawi

73-82

Abstract Views : 6039

Download :2680

10.36923/jicc.v25i3.1153

Abstract: This study investigates the framing of the Gaza conflict on social media in Jordan and its impact on public opinion. By employing qualitative methods, it explores the emotional, political, and ideological underpinnings of digital discourse through in-depth interviews with Jordanian social media users, journalists, and political analysts. The findings reveal that online conversations predominantly center on humanitarian and moral matters;... [...] Read more

Open Access Article Intercultural Communication

Indulgence Versus Restraint: Exploration of A New Cultural Dimension in Context

Elena Chudnovskaya, Laura L.S. O’Hara

41-52

Abstract Views : 11490

Download :2114

10.36923/jicc.v22i2.54

Abstract: This study examines the intercultural experiences of eight Danish expatriates in Russia. In-depth interviews revealed three characteristics of Hofstede’s dimension: Indulgence verses Restraint (IVR). This study allows us to understand communication between restrained cultures (e.g., Russia) and indulgent cultures (e.g., Denmark). This carries implications for specific and in-depth workplace training to help managers improve intercultural... [...] Read more

Open Access Article Intercultural Communication

Navigating Digital Resilience: High-Skilled International Migrants’ WeChat Use During The 2022 COVID-19 Shanghai Lockdown

Diandian Huang, Bei Ju

131-141

Abstract Views : 521

Download :434

10.36923/jicc.v26i1.1417

Abstract: The enabling and constraining roles of social media in crises motivate a dynamic approach to examining digital resilience, inherent in the interplay between technological properties and enabling conditions. To expand the literature on how migrant groups navigate digital resilience during the COVID-19 pandemic, this study uses the concept of affordances as an analytical lens to examine how high-skilled international migrants in China used... [...] Read more

Open Access Article Cultural Studies

Persuasive Strategies In Advertisements on An Online Sales Platform: A Cultural Analysis In The Jordanian Context

Esraa Hantouleh, Sumaya Daoud, Marwan Jarrah

170-180

Abstract Views : 1251

Download :727

10.36923/jicc.v25i4.1305

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Open Access Article Public Administration

Environmental, Technical, and Resources Challenges Facing Agroforestry: A Case of Sustainable Land Management in Malaysia

Zaleha Othman, Arfan Shahzad, Subramanian A/L Sri Ramalu

63-76

Abstract Views : 3661

Download :771

10.36923/jicc.v24i1.633

Abstract: Sustainable Land Management (SLM) plays a crucial role in mitigating land degradation and fostering food security. While previous research has primarily concentrated on SLM's scientific application, there remains a lack of insight into the specific challenges encountered in agroforestry practices. Addressing this knowledge gap, our qualitative research employed a multimethod approach, integrating Gioia methodology with case studies, to... [...] Read more

Open Access Article Intercultural Communication

The Role of Political Public Relations In Enhancing Voter Engagement: 2020 Jordanian Parliamentary Election As A Case Study

Sarah Ahmad Okour, Khalaf Lafee Alhammad

57-73

Abstract Views : 3637

Download :439

10.36923/jicc.v25i2.1063

Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more

Open Access Article Communication

Listeners’ Engagement and Interactivity in News Radio Twitter in Indonesia

Agus Rusmana, Edwin Rizal, Ute Lies Siti Khadijah, Rully Khairul Anwar, Khoiruddin Muchtar

77-87

Abstract Views : 2837

Download :767

10.36923/jicc.v24i1.269

Abstract: Although radio has traditionally been recognized as a medium dependent on listener engagement, social media platforms such as Twitter have introduced new forms of interactivity due to their real-time and networked characteristics, facilitating the emergence of novel engagement types. Employing a case study approach, this research delves into the various forms of engagement on @PRFMnews, the official Twitter handle of PRFM Radio in Indonesia.... [...] Read more

Open Access Article Intercultural Communication

The Media’s Influence on Shaping Public Opinion during Martial Law

Yuriy Bidzilya, Yevhen Solomin, Viacheslav Shvets, Andrii Heletei, Hanna Hetsko

146-155

Abstract Views : 3458

Download :1259

10.36923/jicc.v24i4.979

Abstract: This article explores the role of various media in shaping public opinion during martial law in Ukraine. The study aims to evaluate the extent to which media influences public perception, unity, and societal response under the conditions of military conflict. The research methods employed include content analysis of mass media materials, sociological surveys, and graphic and comparative analyses to measure media impact. The study is based on... [...] Read more

Open Access Article Communication

The Power of Virality: Source Credibility, Moral Emotions, and Social Engagement Driving Public Mobilization in ‘Peringatan Darurat’ Videos

Yoma Bagus Pamungkas, Yuwanto, Muhammad Adnan, Nurul Hasfi, Richiana Hapsari

25-35

Abstract Views : 1713

Download :876

10.36923/jicc.v25i3.1115

Abstract: Public mobilization through digital media is reshaping civic participation worldwide, yet the underlying mechanisms remain underexplored in non-Western, collectivist societies. This study examines the viral video Peringatan Darurat, narrated by journalist Najwa Shihab, which triggered mass protests across Indonesia in response to proposed amendments to the Regional Head Election Law (UU Pilkada). Drawing on an integrative framework that... [...] Read more

Open Access Article Cultural Studies

Semantic Knowledge Graphs for Intercultural and Ethnographic Diversity in the Greater Mekong Subregion

Wirapong Chansanam, Lan Thi Nguyen, Chunqiu Li, Christopher Khoo Soo Guan

11-24

Abstract Views : 1299

Download :827

10.36923/jicc.v25i3.1161

Abstract: This study aims to design, develop, and evaluate a semantic knowledge graph (KG) and web application that ethically and effectively represents the ethnographic diversity of 375 ethnic groups across Thailand, Laos, Myanmar, Cambodia, Vietnam, and China. Addressing the limitations of conventional Knowledge Organization Systems (KOS), the project integrates semantic web technologies with community-informed data to capture complex relationships... [...] Read more

Open Access Article Intercultural Communication

An Intercultural Communication Management Framework For Culturally Diverse Organisations

Maria Mushaathoni

23-33

Abstract Views : 6370

Download :1888

10.36923/jicc.v25i4.1227

Abstract: In the context of increasing globalisation and workforce diversity, organisations face growing challenges in fostering effective intercultural communication, collaboration, and cohesion among employees from varied cultural backgrounds. Poor intercultural communication can lead to conflict, misunderstanding, and decreased organisational performance. This study aims to propose a comprehensive Intercultural Communication Management Framework... [...] Read more

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Politeness in Intercultural Email Communication: Australian and Korean Perspectives

Impoliteness strategies reported and issued on website reviews by clients of New York and Madrid social services centres

Sustaining Intercultural Contact: Developing the Intercultural Communicative Competence of EFL Undergraduates in China

Linguistic and Semiotic Analysis of Memes with English and Arabic Humor Captions

How Culture Is Communicatively Constituted In Intercultural Healthcare Organizations: Leadership Sensegiving, Knowledge Sharing, And Employee Innovation

Education as a Strategic Domain of National Security Culture in the Information Age: A Qualitative Scoping Review

Message Strategies of Chinese Award-Winning Print Advertisements

Social Media Communication And Framing of The Gaza Conflict: Impact On Public Opinion

Indulgence Versus Restraint: Exploration of A New Cultural Dimension in Context

Navigating Digital Resilience: High-Skilled International Migrants’ WeChat Use During The 2022 COVID-19 Shanghai Lockdown

Persuasive Strategies In Advertisements on An Online Sales Platform: A Cultural Analysis In The Jordanian Context

Environmental, Technical, and Resources Challenges Facing Agroforestry: A Case of Sustainable Land Management in Malaysia

The Role of Political Public Relations In Enhancing Voter Engagement: 2020 Jordanian Parliamentary Election As A Case Study

Listeners’ Engagement and Interactivity in News Radio Twitter in Indonesia

The Media’s Influence on Shaping Public Opinion during Martial Law

The Power of Virality: Source Credibility, Moral Emotions, and Social Engagement Driving Public Mobilization in ‘Peringatan Darurat’ Videos

Semantic Knowledge Graphs for Intercultural and Ethnographic Diversity in the Greater Mekong Subregion

An Intercultural Communication Management Framework For Culturally Diverse Organisations

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