Abstract: Recent research on Critical Discourse Analysis (CDA) has focused on the identity construction of agents within discourse. This study delves into intercultural communication through the lens of multiculturality and interraciality. Employing the CDA framework, the research investigates how online Filipino Chinese writers construct their identities and those of their readers, examining the dynamics of dominance and subordination in selected... [...] Read more

Abstract: This study investigates the ideologies and strategies used in the news discourse on Arab women. Initially, it aims to analyze the macro strategies and then highlights the micro strategies used to achieve the macro strategies proposed by van Dijk. It also identifies the ideologies of the selected newspapers regarding Arab women. Four newspapers were selected: the Washington Post, Daily Mail, Arab newspaper, and Gulf Times. The findings reveal... [...] Read more

Abstract: This paper examines the U.S. hegemonic role in imposing its copyright standards onto the Chinese, who hold fundamentally different cultural perceptions of copyright in terms of innovation, fair use, and the public domain. A thematic analysis of the transcripts of 45 in-depth interviews of the Chinese copyright holders and consumers via the theoretical lens of hegemony reveals the following. To obtain bigger market access and better protection... [...] Read more

Abstract: Intercultural competence is essential in a globalized business environment, where successful cross-border transactions rely on effective cross-cultural communication. Interactions between US customers and Filipino customer service representatives (CSR) in call centers are one example where intercultural competence is required. This study examines the use of counter-expectancy expressions in call center complaint calls by American consumers... [...] Read more

Abstract: This study aims to design, develop, and evaluate a semantic knowledge graph (KG) and web application that ethically and effectively represents the ethnographic diversity of 375 ethnic groups across Thailand, Laos, Myanmar, Cambodia, Vietnam, and China. Addressing the limitations of conventional Knowledge Organization Systems (KOS), the project integrates semantic web technologies with community-informed data to capture complex relationships... [...] Read more

Abstract: This study advances a re-conceptualization of intercultural competence as an emergent, relational practice constituted within dynamic networks of interaction. Employing a conceptual methodology informed by Actor-Network Theory (ANT), it proposes a perspective that considers both human and non-human actors/actants, including technological artifacts, semiotic and linguistic resources, institutional structures, and spatial-material... [...] Read more

Abstract: This study examines Pearl S. Buck’s English translation of Shui Hu Zhuan (All Men Are Brothers) through a contextual, paratextual, and textual lens, with particular focus on her ideological positioning as a Western female translator depicting Chinese women. Grounded in postcolonial feminist theory, the research aims to explore how Buck’s bicultural identity and ideological stance influenced her translation choices, especially in the... [...] Read more