Abstract: Pragmalinguistic (PML) failure complicates intercultural communication in both productive and receptive modes. This paper attempts to unravel the persuasive strategies used by Albanians writing in Greek and further record the overall suitability score they received when assessed by Greek teachers (n=176). A protocol sample of extracted persuasive strategies was created to be used for further investigation, with respect to their suitability.... [...] Read more

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Abstract: The purpose of this study was to examine the ways in which rhetorical strategies, as a sub-genre of persuasive discourse, are deployed in scholarship application letters in Iran in Persian and English. To this end, 96 application letters fora fictitious scholarship were written by Iranian university students and were further analyzed according to a framework initially proposed by James, Scholfield and Ypsilandis (1994). Aristotle’s taxonomy... [...] Read more

Abstract: The study aims to understand the influence of religio-cultural right-wing persuasion in intercultural communication, as exhibited in a novel representing Pakistani national culture and Parsee minority culture. The methodology involves directed qualitative content analysis of Bapsi Sidhwa’s novel “An American Brat,” using a conceptual model/framework adapting/extracting coding protocol from Morin and Renvoisé’s model to analyze communication... [...] Read more

Abstract: This research investigates the impact of disgust towards culture mixing on acculturation and life satisfaction among mainland Chinese sojourners adapting to life in Hong Kong. In Study 1, drawing from previous research, we developed a measurement tool for assessing disgust towards mainland China-Hong Kong culture mixing and validated it in a sample of mainland Chinese students. We then conducted two longitudinal studies (Study 2 and 3) to... [...] Read more

Abstract: This study presents a contrastive analysis of the Graduation subsystem within Appraisal Theory, examining the strategic deployment of Force and Focus resources in newspaper editorials from two sociocultural contexts: Saudi Arabia (Asharq Al-Awsat, Arabic) and the United States (The New York Times, English). While existing Appraisal research has largely emphasized Attitude and Engagement, the role of Graduation in shaping persuasive discourse... [...] Read more