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Open Access Article Cultural Studies

Persuasive Strategies In Advertisements on An Online Sales Platform: A Cultural Analysis In The Jordanian Context

Esraa Hantouleh, Sumaya Daoud, Marwan Jarrah

170-180

Abstract Views : 1251

Download :727

10.36923/jicc.v25i4.1305

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Open Access Article Communication

Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication

Ghaleb Rabab'ah, Sane Yagi , Sharif Alghazo, Rima Malkawi

12-25

Abstract Views : 7725

Download :2050

10.36923/jicc.v24i2.839

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Open Access Article Intercultural Communication

The social neuroscience of persuasion approach to the religious intercultural communication: A conceptual evidence from Sidhwa’s novel ‘An American Brat’

Muhammad Zammad Aslam, Ahmad Alsharairi, Sami Hussein Hakeem Barzani, Rasha Alyaqoub, Norhafezah...

1-11

Abstract Views : 2202

Download :562

10.36923/jicc.v24i2.629

Abstract: The study aims to understand the influence of religio-cultural right-wing persuasion in intercultural communication, as exhibited in a novel representing Pakistani national culture and Parsee minority culture. The methodology involves directed qualitative content analysis of Bapsi Sidhwa’s novel “An American Brat,” using a conceptual model/framework adapting/extracting coding protocol from Morin and Renvoisé’s model to analyze communication... [...] Read more

Open Access Article Intercultural Communication

Crossing Linguistic Bridges: Unravelling the Art of Persuasion Among Albanian Writers in Greek

Alexandra E. Vasilopoulou, George S. Ypsilandis

117–127

Abstract Views : 837

Download :256

10.36923/jicc.v24i2.805

Abstract: Pragmalinguistic (PML) failure complicates intercultural communication in both productive and receptive modes. This paper attempts to unravel the persuasive strategies used by Albanians writing in Greek and further record the overall suitability score they received when assessed by Greek teachers (n=176). A protocol sample of extracted persuasive strategies was created to be used for further investigation, with respect to their suitability.... [...] Read more

Open Access Article Intercultural Communication

A Cross-Cultural Analysis of Graduation in Editorials: Force and Focus in Saudi and American Persuasive Discourse

Mohammed Ahmed Mohammed Alzahrani

12-24

Abstract Views : 630

Download :276

10.36923/jicc.v26i2.1423

Abstract: This study presents a contrastive analysis of the Graduation subsystem within Appraisal Theory, examining the strategic deployment of Force and Focus resources in newspaper editorials from two sociocultural contexts: Saudi Arabia (Asharq Al-Awsat, Arabic) and the United States (The New York Times, English). While existing Appraisal research has largely emphasized Attitude and Engagement, the role of Graduation in shaping persuasive discourse... [...] Read more

Open Access Article Special Collections Understanding Creativity: Role of Psychological...

Leader Member Exchange and Creative Idea Endorsement: The Role of Supportive and Challenging Voice

Marwan Marwan, Aan Komariah, Dedy Achmad Kurniady, Sony Muhammad Ikhsan Mangkuwinata, Ahmad...

57-68

Abstract Views : 1701

Download :582

10.36923/jicc.v23i4.279

Abstract: This study seeks to investigate why speaking out is not viewed positively in certain instances, but, at times, doing so results in both management support for the pitched proposals and improved interpersonal correlations for individuals doing so. Data was collected from two sources: employees and their supervisors of a telecommunication services organization in Indonesia. The data collected from 367 subordinates and 98 supervisors was then... [...] Read more

Open Access Article Linguistics and Language

Intracultural Iranian Persuasion The Case of Scholarship Application Letters

Maryam Farnia, George Ypsilandis, Bahareh Ghasempour

1-18

Abstract Views : 632

Download :329

10.36923/jicc.v19i3.788

Abstract: The purpose of this study was to examine the ways in which rhetorical strategies, as a sub-genre of persuasive discourse, are deployed in scholarship application letters in Iran in Persian and English. To this end, 96 application letters fora fictitious scholarship were written by Iranian university students and were further analyzed according to a framework initially proposed by James, Scholfield and Ypsilandis (1994). Aristotle’s taxonomy... [...] Read more

Open Access Article Intercultural Communication

Critical Discourse Analysis of Intercultural Communication through the Lens of Multiculturality and Interraciality

Jennifer Tan-de Ramos

37-48

Abstract Views : 3994

Download :1195

10.36923/jicc.v24i2.578

Abstract: Recent research on Critical Discourse Analysis (CDA) has focused on the identity construction of agents within discourse. This study delves into intercultural communication through the lens of multiculturality and interraciality. Employing the CDA framework, the research investigates how online Filipino Chinese writers construct their identities and those of their readers, examining the dynamics of dominance and subordination in selected... [...] Read more

Open Access Article Communication

Exploring the Persuasiveness of Valenced Fake News: A Construal-Level Theory Perspective

Olga Novoselova, Judit Simon, Ildikó Kemény, Lóránt Dénes Dávid

156-172

Abstract Views : 1145

Download :542

10.36923/jicc.v24i4.958

Abstract: This study explores how fake news messages impact readers’ perceptions of credibility. By combining valenced framing and construal-level theory, the research examines how temporal, spatial, and mental construal dimensions can moderate the relationship between fake news and credibility. A quantitative method was adopted, applying repeated-measures ANOVA analysis. To measure framing effects, 16 negative and 16 positive fake news stories about... [...] Read more

Open Access Article Intercultural Communication

Listening to the Other - Intercultural communication in times of crisis

Kjetil Fretheim

1-10

Abstract Views : 560

Download :266

10.36923/jicc.v16i3.725

Abstract: In this paper I discuss the role of intercultural communication in times of crisis. First I give an account of current crisis communication research and consider how it relates to the academic field of intercultural communication. I then discuss how the understanding of crisis is constructed through communication in the public sphere and highlight how this implies a challenge to intercultural communication studies. The case of religious... [...] Read more

Open Access Article Intercultural Communication

Effects of ethnic presence in the commercial and public service advertising Perception and attitudes on national non-immigrant population in Spain

Jesús Bermejo Berros, Esther Martínez Pastor

1-16

Abstract Views : 481

Download :249

10.36923/jicc.v13i3.660

Abstract: The aim of this research is to ascertain whether the presence of people from different ethnic backgrounds in commercials and institutional advertising influences the attitudes of native receptors, helping to change the level of persuasion of the advertising message based on the source. This study carried out an experiment by selecting two ads in press - one from a commercial campaign and one from a public service campaign - and creating four... [...] Read more

Open Access Article Intercultural Communication

Avatars R Us? Discourses of Community and Embodiment in Intercultural Cyberspace

Paul McIlvenny

1-11

Abstract Views : 460

Download :281

10.36923/jicc.v1i1.356

Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Open Access Article Special Collections Understanding Creativity: Role of Psychological...

Role of Leader-Member Exchange, Knowledge Hiding, Prosocial Motivation, And Impression Management Motivation for The Creative Potential of Employees

Ade Manadin, Aan Komariah, Diding Nurdin, Eka Prihatin, Asep Priatna, Nuphanudin Nuphanudin

68-81

Abstract Views : 2010

Download :694

10.36923/jicc.v23i3.280

Abstract: The main purpose of the research was to investigate whether employees who develop a high-quality leader-member exchange (LMX), do they also engage in knowledge exchange activities or they hide knowledge, and do their knowledge hiding affects creativity. Data for this investigation were collected from 413 subordinates and their respective 57 supervisors working in a pharmaceutical organisation operating in Jakarta, Indonesia. The collected... [...] Read more

Open Access Article Intercultural Communication

Colonial Propaganda In The Belgian Congo Through Postage Stamps (1894–1960): A Quantitative Content Analysis

Antonio Prieto-Andrés, Cayetano Fernández-Romero, María Luisa Sierra

1-17

Abstract Views : 14669

Download :5713

10.36923/jicc.v25i2.1084

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Open Access Article Intercultural Communication

Analyzing “Threat” in Asylum Reception: Context, Materiality and Institutional Texts in High-Stakes Intercultural Communication

Eila Isotalus

58-71

Abstract Views : 1170

Download :340

10.36923/jicc.vi.1269

Abstract: Traditional theories of intercultural communication often overlook the multiplicity of interpretations and the influence of power, materiality, and institutional structures on everyday interactions. In high-stakes environments such as asylum reception, communication is shaped by broader political, economic, and social systems that structure both professional practices and interpersonal relations. This study examines how intercultural... [...] Read more

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The social neuroscience of persuasion approach to the religious intercultural communication: A conceptual evidence from Sidhwa’s novel ‘An American Brat’

Crossing Linguistic Bridges: Unravelling the Art of Persuasion Among Albanian Writers in Greek

A Cross-Cultural Analysis of Graduation in Editorials: Force and Focus in Saudi and American Persuasive Discourse

Leader Member Exchange and Creative Idea Endorsement: The Role of Supportive and Challenging Voice

Intracultural Iranian Persuasion The Case of Scholarship Application Letters

Critical Discourse Analysis of Intercultural Communication through the Lens of Multiculturality and Interraciality

Exploring the Persuasiveness of Valenced Fake News: A Construal-Level Theory Perspective

Listening to the Other - Intercultural communication in times of crisis

Effects of ethnic presence in the commercial and public service advertising Perception and attitudes on national non-immigrant population in Spain

Avatars R Us? Discourses of Community and Embodiment in Intercultural Cyberspace

Role of Leader-Member Exchange, Knowledge Hiding, Prosocial Motivation, And Impression Management Motivation for The Creative Potential of Employees

Colonial Propaganda In The Belgian Congo Through Postage Stamps (1894–1960): A Quantitative Content Analysis

Analyzing “Threat” in Asylum Reception: Context, Materiality and Institutional Texts in High-Stakes Intercultural Communication

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