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Open Access Article Intercultural Communication

The Media’s Influence on Shaping Public Opinion during Martial Law

Yuriy Bidzilya, Yevhen Solomin, Viacheslav Shvets, Andrii Heletei, Hanna Hetsko
146-155
Abstract Views : 3470
Download :1261
10.36923/jicc.v24i4.979

Abstract: This article explores the role of various media in shaping public opinion during martial law in Ukraine. The study aims to evaluate the extent to which media influences public perception, unity, and societal response under the conditions of military conflict. The research methods employed include content analysis of mass media materials, sociological surveys, and graphic and comparative analyses to measure media impact. The study is based on... [...] Read more

Open Access Article Linguistics and Language

Exploring Factors Affecting Reading Culture of First-Year Students At A Selected Institution of Higher Learning In South Africa

Madoda Cekiso
173-182
Abstract Views : 4283
Download :1478
10.36923/jicc.v24i4.932

Abstract: Prior research has shown that academic reading poses a significant challenge for university students. One of the primary explanations is the lack of a positive reading culture among university students. Several studies have demonstrated the positive and negative effects of various factors on reading cultures. Notably, some studies indicate that university students do not read books regularly, and their cultural surroundings discourage them... [...] Read more

Open Access Article Cultural Studies

The Influence of American Popular Culture on Chinese English Majors: A Structural Equation Modelling Study

Yanfei Li, Ahmad Yahya Dawod, Michael Harris, Somsak Chanaim
44-57
Abstract Views : 3464
Download :1107
10.36923/jicc.v24i3.870

Abstract: Over the past 40 years, China has become progressively more open and integrated into globalization, including foreign-made movies and TV shows. The influence of American popular culture extends to English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power.’ This research examines how their attitudes and behaviors are influenced by these depictions of American culture and values, and how this shapes their future... [...] Read more

Open Access Article Intercultural Communication

Indigenous language preservation: A study of the Tshivenḓa speech community in South Africa

Phethani Progress Mudau, Itani Peter Mandende , Maria Mushaathoni
1-12
Abstract Views : 4538
Download :1478
10.36923/jicc.v24i4.969

Abstract: This sociolinguistic study explored the significance of language preservation through the use of indigenous forms of address by the Vhavenḓa in South Africa.  Indigenous forms of address are integral to the language and cultural identity of a society. Furthermore, they are indispensable in the preservation of the language and culture of any society. Ignoring the use of these forms of address can lead to language shift or even extinction. This... [...] Read more

Open Access Article Communication

Exploring Cultural Meaning Construction in Social Media: An Analysis of Liziqi's YouTube Channel

Jingfang Li, Hamedi Mohd Adnan, Jiankun Gong
01-12
Abstract Views : 9626
Download :4571
10.36923/jicc.v23i4.237

Abstract: Hall's encoding/decoding model has been widely used in mass media, but its potential in social media studies has not been explored thoroughly. To this end, this paper aims to broaden the fundamental principles and assumptions of the model and apply them to audience engagement and interaction in constructing cultural meaning through social media. By analysing the YouTube channel of Liziqi (Vlogger), this study adopts a two-stage content... [...] Read more

Open Access Article Intercultural Communication

How Do Chinese Street Food YouTubers Robustly Communicate Cross-Cultural Tourism Destination?

Zinggara Hidayat, Sansan Lestari Suwarno, Jane Marcella
49-69
Abstract Views : 3591
Download :1097
10.36923/jicc.v24i2.556

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world.  This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Open Access Article Intercultural Communication

Television Exposure, Model Minority Portrayals, and Asian-American Stereotypes: An Exploratory Study

Srividya Ramasubramanian
1-12
Abstract Views : 1964
Download :976
10.36923/jicc.v11i2.529

Abstract: This exploratory study examines how television exposure influences White-American viewers’ attitudes toward Asian-Americans. Prior research reveals that the dominant image of Asian-Americans in contemporary television is that of the "model minority." Drawing on social identity, intergroup communication, and attributional theories, this study explores the negative outcomes of the seemingly positive Asian-American model minority stereotype.... [...] Read more

Open Access Article Communication

The Mediating Role of Normative Beliefs about Aggression on the Relationship between Violent Digital Games and Students’ Aggressive Behaviour

Mohammad Eneizat, Obaidah Alrababah, Mikhled Alnawafah
1-10
Abstract Views : 2645
Download :685
10.36923/jicc.v24i3.800

Abstract: Many adolescents are exposed to violent content in digital games due to their widespread use. Aggression among students is becoming more common throughout the world, including in Jordan. In light of this, the study explored how exposure to violent digital games influences students' aggression. Normative beliefs about aggression (NBAA) are also discussed based on the prediction that this variable mediates the relationships between violent... [...] Read more

Open Access Article Cultural Studies Linguistics and Language

A Corpus-based Evaluation of English-Mandarin Cultural References between Fansubbing and Official Subtitling

Yadan Zhang, Omer Hassan Ali Mahfoodh, Debbita Ai Lin Tan
109-119
Abstract Views : 3017
Download :748
10.36923/jicc.v24i1.291

Abstract: There has been considerable interest in subtitling strategies in the translation of cultural references. However, there is a lack of studies on subtitling in the Chinese context. The purpose of this study is to compare the subtitling strategies used by fansubbers and official subtitlers when dealing with cultural references in translated Mandarin subtitles. The results showed that 228 cultural references had been found in the two films: The... [...] Read more

Open Access Article Communication

Trend Research o Rural Broadcasting on Communication Science Based on Bibliometric Approach

Dian Wardiana Sjuchro
33-44
Abstract Views : 2914
Download :960
10.36923/jicc.v23i1.110

Abstract: Rural broadcasting is an important tool for providing development-focused messages to rural populations. Research on this topic is necessary for creating informed proposals for rural broadcasting legislation. According to a bibliometric study by Evangelos M. Pallis of Hellenic Mediterranean University, the most common sources of research on rural broadcasting are M/C Journal, IEEE Transactions on Broadcasting, and Media Culture & Society... [...] Read more

Open Access Article Communication Cultural Studies

Audience Contradictions in the Negotiation of Controversial Cultural Media Content

Pilar Medina-Bravo, Miquel Rodrigo-Alsina, Frederic Guerrero-Solé
1-08
Abstract Views : 576
Download :265
10.36923/jicc.v18i2.760

Abstract: This paper analyses how people negotiate representations of other cultures in the media, in particular those traits that can be considered controversial in the sense of generating strong opinions and opposing stances. A news story about an Egyptian television channel run by Egyptian women journalists wearing the niqab (Maria TV) was used to stimulate debate in four focus groups. Although most of the participants initially criticized the... [...] Read more

Open Access Article Communication Intercultural Communication

Incorporating Islamic Values Through Arabic Redubbing of the Animated Television Series "Detective Conan"

Linda S. Al-Abbas, Ahmad S Haider
41-56
Abstract Views : 4018
Download :1264
10.36923/jicc.v23i4.186

Abstract: Among the animated series that became very popular and witnessed tremendous success in the Arab world is the Japanese Detective Conan, which was first dubbed in 1998 and redubbed in 2013 to convey Islamic values. However, the re-dub did not attract wide viewership and remained infamous among the Arabic anime community. This study is an attempt to investigate the differences between the two versions with a particular emphasis on technical... [...] Read more

Open Access Article Linguistics and Language Intercultural Communication

Idioms as Gateways to Emotional Expressions of Sadness and Joy in French

Ashraf Allawama, Aseel Zibin, Abdel Rahman Altakhaineh
83-97
Abstract Views : 4281
Download :881
10.36923/jicc.v25i1.1042

Abstract: This study explores the metaphorical and metonymical expressions of sadness and joy in French idiomatic expressions, collected from various media sources and YouTube channels. Using a qualitative research design, it applies the Extended Conceptual Metaphor Theory to analyze how these emotions are conceptualized through image schemas, domains, and mental spaces. A type-based approach is used to categorize the source domains underlying these... [...] Read more

Open Access Article Special Collections Globalisation or Glocalisation? Intercultural.....

Sustaining Intercultural Contact: Developing the Intercultural Communicative Competence of EFL Undergraduates in China

Yanping Zhou, Hafriza Burhanudeen
13-26
Abstract Views : 3597
Download :1017
10.36923/jicc.v23i4.281

Abstract: This article explores intercultural contact as a pathway for the development of intercultural communicative competence (ICC) among EFL undergraduates in China during the post-pandemic era. Adopting an exploratory qualitative design with self-reports and focus group interviews as instruments, the challenges faced by EFL undergraduates in intercultural communication and intercultural contact pathways for ICC development were elicited with... [...] Read more

Open Access Article Intercultural Communication

Organizational Ethnography Analysis: Participation of Islamic Religious Leaders in Handling Covid-19 through Integrative Communication

Nurhayani Saragih, Suraya Mansur, Ellys Lestari Pambayun, Topikurohman Topikurohman
27-40
Abstract Views : 1752
Download :523
10.36923/jicc.v23i4.163

Abstract: This study aims to explain the participative actions of researchers (ethnographers) in synergising culture and values between Public Relations Officers from the Bogor City Government, West Java, Indonesia, and Islamic religious leaders in handling the Covid-19 pandemic through integrated communication. The research method used is organisational ethnography to identify and find sociocultural barriers between informants (public relations... [...] Read more

Open Access Article Intercultural Communication

The Role of Political Public Relations In Enhancing Voter Engagement: 2020 Jordanian Parliamentary Election As A Case Study

Sarah Ahmad Okour, Khalaf Lafee Alhammad
57-73
Abstract Views : 3647
Download :443
10.36923/jicc.v25i2.1063

Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more

Open Access Article Intercultural Communication

Social Media Communication And Framing of The Gaza Conflict: Impact On Public Opinion

Ahmad Alsharairi, Hana Abdul-Rahman Al-Souob, Mohammad Farouq AlQadi, Sora Mohammad Shatnawi
73-82
Abstract Views : 6145
Download :2723
10.36923/jicc.v25i3.1153

Abstract: This study investigates the framing of the Gaza conflict on social media in Jordan and its impact on public opinion. By employing qualitative methods, it explores the emotional, political, and ideological underpinnings of digital discourse through in-depth interviews with Jordanian social media users, journalists, and political analysts. The findings reveal that online conversations predominantly center on humanitarian and moral matters;... [...] Read more

Open Access Article Communication

Representation of Human Struggle With Dwarfism In Ghanaian And Nigerian Movies

Maxwell Opoku, Lilian Frimpomaa, Ebenezer Mensah Gyimah, Cecilia Opoku
89-99
Abstract Views : 1416
Download :625
10.36923/jicc.v25i4.1160

Abstract: Dwarfism is a rare genetic condition characterised by short stature. In many countries, including Ghana and Nigeria, anecdotal evidence indicates the employment of persons with dwarfism as actors and actresses in movies. However, there are limited studies on the experiences of persons with dwarfism within an African context. The current study attempted to fill this knowledge gap by exploring the portrayal of persons with dwarfism in African... [...] Read more

Open Access Article Intercultural Communication

Colonial Propaganda In The Belgian Congo Through Postage Stamps (1894–1960): A Quantitative Content Analysis

Antonio Prieto-Andrés, Cayetano Fernández-Romero, María Luisa Sierra
1-17
Abstract Views : 14718
Download :5731
10.36923/jicc.v25i2.1084

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Open Access Article Intercultural Communication

Indulgence Versus Restraint: Exploration of A New Cultural Dimension in Context

Elena Chudnovskaya, Laura L.S. O’Hara
41-52
Abstract Views : 11540
Download :2125
10.36923/jicc.v22i2.54

Abstract: This study examines the intercultural experiences of eight Danish expatriates in Russia. In-depth interviews revealed three characteristics of Hofstede’s dimension: Indulgence verses Restraint (IVR). This study allows us to understand communication between restrained cultures (e.g., Russia) and indulgent cultures (e.g., Denmark). This carries implications for specific and in-depth workplace training to help managers improve intercultural... [...] Read more

Open Access Article Special Collections Intercultural Communication And Professional Practice...

The Development of International Students’ Career Competencies Through Language Learning

Katrine Sonnenschein, Dr. Ragnhild Wiik
14-22
Abstract Views : 1726
Download :439
10.36923/jicc.vi.1231

Abstract: A large number of international students consider pursuing a career in Norway after completing their studies in the country. This study investigated the significance of learning Norwegian for international business school students’ career competencies in relation to working in Norway. A qualitative approach was employed, using semi-structured individual interviews and thematic analysis. The sample comprised 15 first-year international... [...] Read more

Open Access Article Intercultural Communication

The Invisible Bridge: How Foreign Tourism Professionals Foster Bridging Social Capital in Japan

Renata Andrea Szabo
101-115
Abstract Views : 4074
Download :985
10.36923/jicc.v25i2.1082

Abstract: This study investigates the role of foreign tourism professionals in Japan as key agents of bridging social capital within the tourism industry. These individuals serve as cultural mediators, interpreting Japanese traditions, social norms, and practices for international audiences while facilitating connections between local communities and global visitors. The research adopts a participatory observation approach, in which the author... [...] Read more

Open Access Article Intercultural Communication

Multicultural Synergy and Team Performance: The Mediating Role of Cultural Integration In Malaysian Universities

Kavitha Balakrishnan, Ajitha Angusamy, Hafizul Amin Ngatlia, Miza Izwanis Mangso, Krishnaveni...
44-61
Abstract Views : 1004
Download :662
10.36923/jicc.v26i1.1286

Abstract: This study examines the relationship between team performance and subjective well-being in multicultural organizational contexts, and the mediating role of cultural integration in these relationships. Existing research highlights that understanding well-being is essential in enhancing team outcomes, yet limited studies have explored this link across diverse work settings. These findings support using well-being as a significant predictor when... [...] Read more

Open Access Article Intercultural Communication

Avatars R Us? Discourses of Community and Embodiment in Intercultural Cyberspace

Paul McIlvenny
1-11
Abstract Views : 463
Download :281
10.36923/jicc.v1i1.356

Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Open Access Article Cultural Studies

Respect For Race and Culture In a Modern Feminist Society: An Analysis of Beauty Product Advertising Messages on Instagram

Zinggara Hidayat, Amanda Lasha Budiman, Yudi Pratama, Shinta Mursiati Annisa, Desri F. N....
82-94
Abstract Views : 4535
Download :1329
10.36923/jicc.v23i2.114

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

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This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License.
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