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Open Access Article Cultural Studies

The Influence of American Popular Culture on Chinese English Majors: A Structural Equation Modelling Study

Yanfei Li, Ahmad Yahya Dawod, Michael Harris, Somsak Chanaim
44-57
Abstract Views : 3464
Download :1107
10.36923/jicc.v24i3.870

Abstract: Over the past 40 years, China has become progressively more open and integrated into globalization, including foreign-made movies and TV shows. The influence of American popular culture extends to English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power.’ This research examines how their attitudes and behaviors are influenced by these depictions of American culture and values, and how this shapes their future... [...] Read more

Open Access Article Public Administration

An Intercultural Perspective on Subtitling Cultural Gaps for International Films: A Case of Fifteen Iranian Films

Saleh Sanatifar, Leelany Ayob
22-36
Abstract Views : 3006
Download :989
10.36923/jicc.v22i4.95

Abstract: Cultural products, particularly films, are considered tools for exporting and diffusing the culture of one society to another. Films selected for international festivals are a case in point. However, subtitling such films for an audience of other languages is a demanding task. This challenge may negatively impact the films' qualification, although they may technically and aesthetically be evaluated and ranked on top. The attraction of the... [...] Read more

Open Access Article Communication

Reel Life Film as a tool for intercultural dialogue in the classroom and beyond

Eva Lambertsson Björk, Jutta Eschenbach
1-13
Abstract Views : 564
Download :387
10.36923/jicc.v14i3.680

Abstract: We present a method to promote intercultural dialogue in the classroom. It builds on a carefully designed hypertext consisting of film fragments, linked together by one situation. While the fragments present identical situations, the protagonists in the films act differently depending on their value orientations. By presenting the students with fragments only, we trigger their imagination; they use their own cultural backgrounds to fill the... [...] Read more

Open Access Article Cultural Studies Linguistics and Language

A Corpus-based Evaluation of English-Mandarin Cultural References between Fansubbing and Official Subtitling

Yadan Zhang, Omer Hassan Ali Mahfoodh, Debbita Ai Lin Tan
109-119
Abstract Views : 3017
Download :748
10.36923/jicc.v24i1.291

Abstract: There has been considerable interest in subtitling strategies in the translation of cultural references. However, there is a lack of studies on subtitling in the Chinese context. The purpose of this study is to compare the subtitling strategies used by fansubbers and official subtitlers when dealing with cultural references in translated Mandarin subtitles. The results showed that 228 cultural references had been found in the two films: The... [...] Read more

Open Access Article Intercultural Communication

Reel Life Methodology Developing intercultural competence through film fragments and dialogue in South Africa

Eva Lambertsson Björk, Jutta Eschenbach, Lynette Webb
1-15
Abstract Views : 507
Download :264
10.36923/jicc.v17i2.740

Abstract: South Africa is a multicultural country; however, the politics of the past have resulted in teachers from diverse cultures being ignorant of the mores of others with whom they interact. Teachers thus risk transferring preconceived knowledge and attitudes into the classroom. The aim of this study was to explore to what extent the methodology of Reel Life can promote the development of intercultural competence among South African teachers.... [...] Read more

Open Access Article Communication

International Film and Audio-Visual Translation - Intercultural Experience as Moderator in Audience Recall and Enjoyment

Kara Rader, Kimberly A. Neuendorf, Paul D. Skalski
1-20
Abstract Views : 724
Download :440
10.36923/jicc.v16i3.727

Abstract: This study examines cognitive and affective outcomes of exposure to subtitled vs. dubbed international film content. Past research has investigated issues of valid language translation, the challenges of cultural reference transference, and the benefits of subtitling for foreign language learning. Based on previous research (e.g., Wissmath, Weibel, & Groner 2009), this study queried whether recall and enjoyment outcomes differ between... [...] Read more

Open Access Article Communication

Representation of Human Struggle With Dwarfism In Ghanaian And Nigerian Movies

Maxwell Opoku, Lilian Frimpomaa, Ebenezer Mensah Gyimah, Cecilia Opoku
89-99
Abstract Views : 1416
Download :625
10.36923/jicc.v25i4.1160

Abstract: Dwarfism is a rare genetic condition characterised by short stature. In many countries, including Ghana and Nigeria, anecdotal evidence indicates the employment of persons with dwarfism as actors and actresses in movies. However, there are limited studies on the experiences of persons with dwarfism within an African context. The current study attempted to fill this knowledge gap by exploring the portrayal of persons with dwarfism in African... [...] Read more

Open Access Article Communication

Exploring the Persuasiveness of Valenced Fake News: A Construal-Level Theory Perspective

Olga Novoselova, Judit Simon, Ildikó Kemény, Lóránt Dénes Dávid
156-172
Abstract Views : 1154
Download :544
10.36923/jicc.v24i4.958

Abstract: This study explores how fake news messages impact readers’ perceptions of credibility. By combining valenced framing and construal-level theory, the research examines how temporal, spatial, and mental construal dimensions can moderate the relationship between fake news and credibility. A quantitative method was adopted, applying repeated-measures ANOVA analysis. To measure framing effects, 16 negative and 16 positive fake news stories about... [...] Read more

Open Access Article Cultural Studies Intercultural Communication

Awajún Pottery, Gender, and Transformation: From Social Prestige to Market Logic

Alondra Oviedo, Alex Melendez, Stefany Zabarburu, Erick Abanto López
104-115
Abstract Views : 1727
Download :493
10.36923/jicc.v25i3.1157

Abstract: Pottery making among the Awajún has historically been a feminine practice that intertwined technical expertise, symbolic prestige, and community legitimacy. In recent decades, however, this practice has been reshaped by market-oriented logics and "cultural rescue" initiatives that have altered its original meanings and social functions. This study explores how the transformation of traditional Awajún pottery, historically a ritual, feminine,... [...] Read more

Open Access Article Intercultural Communication

Transfer phenomena and intercultural movements of texts

Raquel Segovia
1-11
Abstract Views : 466
Download :271
10.36923/jicc.v9i1.475

Abstract: The complexity of contemporary international communication requires an analysis of the transfer phenomena occurring within it. This paper addresses the subject from the perspective of cultural approaches to translation by adopting the concept modes of discursive transfer, which refers to any form of text processing that can be produced within and/or across cultures and media (translation, summary, adaptation for children, comic strip or film,... [...] Read more

Open Access Article Intercultural Communication

Occidentalism Revisited: Insights from Contemporary Anglophone Arab Diasporic Literature

Ahmed Shalabi, Yousef Abu Amrieh
134-145
Abstract Views : 2035
Download :718
10.36923/jicc.v24i4.977

Abstract: Occidentalism has traditionally been regarded as a theoretical perspective through which the Arab “self” represents the Western “other.” Scholars who have made critical and insightful contributions to the development of the concept of Occidentalism within Arab literary traditions include Hasan Hanafi, Rasheed El-Enany, Zahia Smail Salhi, and most recently, Ahmed Shalabi and  Yousef Abu Amrieh. Shalabi and Abu Amrieh have proposed a new... [...] Read more

Open Access Article Education

EFL College Programmes In Egypt And Saudi Arabia: Advantages And Difficulties In Intercultural Instruction

Mohamed Amin Mekheimer, Abdulaziz Fageeh
128-143
Abstract Views : 1969
Download :620
10.36923/jicc.v24i2.646

Abstract: The present study evaluated faculty and student perceptions of the challenges and benefits of intercultural and multicultural education in EFL college classrooms. Using the descriptive approach through survey, the study further investigates the benefits and barriers to inter/multicultural education in Egypt and Saudi Arabia, including content integration, acculturation pedagogy, and the incorporation of cultural knowledge in English as a... [...] Read more

Open Access Article Intercultural Communication

Journalistic Tactic and Intercultural Deficit: Post-publication Audience Engagement in a Finnish News Case Study

Ilkhom Khalimzoda, Shomaila Sadaf, Sanne van Oosten
131-144
Abstract Views : 1516
Download :453
10.36923/jicc.v25i1.1025

Abstract: This study examines audience interaction under a Finnish news article on Facebook, scrutinizing the influence of clickbait headlines and their contribution to Intercultural divisions. Utilizing positioning theory and the concept of ‘othering,’ the research enriches our comprehension of media framing, post-publication gatekeeping, and audience conduct in the digital realm. The comment analysis indicates that the audience primarily reacts to... [...] Read more

Open Access Article Cultural Studies

Role of Rocks in Defining the Characters in Isabella Hammad’s The Parisian (2019)

Nasaybah Awajan
82-92
Abstract Views : 1621
Download :342
10.36923/jicc.v24i2.544

Abstract: The current study looks at the metaphors for rocks in Isabella Hammad's novel The Parisian (2019 ). It seeks to demonstrate how Isabella Hammad employs rock analogies to describe and provide an understanding into her characters, Midhat, Jamil, and Fatima. Midhat, who studied abroad, has a hyphenated identity and is portrayed as a compromise—less resistant, delicate, and adaptable. The inverse of the properties of the rocks/stones. The other... [...] Read more

Open Access Article Intercultural Communication

A Stereotype in Jay Chou’s “Snake Dance” as a Cross-cultural Phenomenon in Contemporary Mandopop

Fan Li, Ow Wei Chow
33-40
Abstract Views : 3287
Download :790
10.36923/jicc.v23i2.148

Abstract: Certain typical elements of ancient Egyptian culture have already become particularly symbolically charged. Even today, this sort of fascination for ancient Egypt and its relevant things still exists. Many different showing examples about ancient Egyptian culture in a variety of domains around the world demonstrate people’s continued interest in it. This article discusses a song which was composed by Jay Chou, titled “Snake Dance”, and as a... [...] Read more

Open Access Article Intercultural Communication

Paralinguism in the Theatre and the International Theatre Festivals

with the special review on the Macedonian theatre paralinguism

Sasho Ognenovski
1-04
Abstract Views : 465
Download :264
10.36923/jicc.v1i1.358

Abstract: The paralingual structure of the theatrical concepts,particulary those of the postmodernist trends,successfully break the linguistic barriers in the communication of the theatrical play - spectator - recipient in the art of thetre.I would say that the international theatre festivals who are treated assuch in their programs,in their own way,manage to maintain complete communication between the artistic forms on several culture structures... [...] Read more

Open Access Article Intercultural Communication

Avatars R Us? Discourses of Community and Embodiment in Intercultural Cyberspace

Paul McIlvenny
1-11
Abstract Views : 463
Download :281
10.36923/jicc.v1i1.356

Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Open Access Article Special Collections The Role of Artificial Intelligence...

Influence of Education 4.0 on English Language Instruction in Telangana’s Engineering Institutions

Vaddi Srivani, Anandhan Hariharasudan
50-57
Abstract Views : 1736
Download :604
10.36923/jicc.v23i2.165

Abstract: The current study focuses on the effects of English language instruction using Education 4.0 in Telangana's engineering institutions. Telangana has many educational facilities that offer Education 4.0, or technology-based learning. It fosters creativity in education. At the fundamental level, students can learn by being provided with a self-learning opportunity. The majority of the subjects were learned through Education 4.0. As a result,... [...] Read more

Open Access Article Communication Intercultural Communication

Incorporating Islamic Values Through Arabic Redubbing of the Animated Television Series "Detective Conan"

Linda S. Al-Abbas, Ahmad S Haider
41-56
Abstract Views : 4018
Download :1264
10.36923/jicc.v23i4.186

Abstract: Among the animated series that became very popular and witnessed tremendous success in the Arab world is the Japanese Detective Conan, which was first dubbed in 1998 and redubbed in 2013 to convey Islamic values. However, the re-dub did not attract wide viewership and remained infamous among the Arabic anime community. This study is an attempt to investigate the differences between the two versions with a particular emphasis on technical... [...] Read more

Open Access Article Intercultural Communication

Re-examining Intercultural Competence in Mainland China through Actor-Network Theory

Yingying Ye
61-72
Abstract Views : 1628
Download :645
10.36923/jicc.v25i3.1194

Abstract: This study advances a re-conceptualization of intercultural competence as an emergent, relational practice constituted within dynamic networks of interaction. Employing a conceptual methodology informed by Actor-Network Theory (ANT), it proposes a perspective that considers both human and non-human actors/actants, including technological artifacts, semiotic and linguistic resources, institutional structures, and spatial-material... [...] Read more

Open Access Article Intercultural Communication

From Perceived Rise To Increased Visibility: Intercultural Communication And Visibility Regimes of School Bullying In Kazakhstan

Yermek Buribayev, Zhanna Khamzina
84-92
Abstract Views : 905
Download :548
10.36923/jicc.v26i1.1377

Abstract: Recent public debates in Kazakhstan increasingly frame school bullying as a growing problem. This study examines how this perception of increase is produced and interpreted within a bilingual Kazakh–Russian communicative context. Drawing on a qualitative corpus collected in 2025—comprising 18 focus group discussions, 100 semi-structured expert interviews, and 154 pre-discussion questionnaires—the study traces communicative repertoires and... [...] Read more

Open Access Article Linguistics and Language

Linguistic and Semiotic Analysis of Memes with English and Arabic Humor Captions

Juhaina Maan Al-Issawi, Wajed Al Ahmad, Nasaybah Walid Awajan
115-133
Abstract Views : 5470
Download :2021
10.36923/jicc.v24i4.962

Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more

Open Access Article Cultural Studies

The Cultural Heritage of Ume Kbubu: Strengthening Atoin Meto Identity Through School Learning

Malkisedek Taneo, Aleksius Madu, Fransina Aprilyse Ndoen
88-103
Abstract Views : 1921
Download :454
10.36923/jicc.v24i3.881

Abstract: The focus of this research is to explore more deeply the values contained in Ume Kbubu as a cultural heritage that can be applied to school learning. The method used in this research is a qualitative method with an ethnographic approach to describe the values contained in the Ume Kbubu house. Data collection was carried out by conducting a literature study to find sources related to the history of Ume Kbubu; direct observation at the... [...] Read more

Open Access Article Linguistics and Language

Conceptual Integration of Contextual Synonyms in Contemporary English Media Discourse

Iryna Kazymir, Nadia Yesypenko, Olga Soloviova, Olena Hnatkovska, Oksana Staryk
93-102
Abstract Views : 814
Download :882
10.36923/jicc.v26i1.1356

Abstract: Contextual synonymy plays a significant role in contemporary media discourse by shaping semantic emphasis and emotional framing through figurative lexical choices. While previous research has examined metaphorical and evaluative language within individual domains, systematic cross-discursive comparisons remain limited. This study investigates the mechanisms underlying the creation and functioning of contextual synonyms in medical, political,... [...] Read more

Open Access Article Communication

Elements of Spiritual Leadership and its Relations to Leadership Communication in Imran Khan’s Speeches at International Forums

Muhammad Zammad Aslam, Norhafezah Yusof, Mohd. Khairie Ahmad
56-67
Abstract Views : 3767
Download :815
10.36923/jicc.v23i3.250

Abstract: The study employs Western spiritual leadership theories yet is supposed to be from an Asian-Pakistani perspective. Associating Imran Khan’s (IK) political communication with these spiritual leadership theories would transform them into the eastern-cum-Asian context. IK and other world leaders may communicate distinctively in public interaction. Because political/religious leaders in Pakistan frequently utilise religious references in their... [...] Read more

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