Abstract: This article explores the role of various media in shaping public opinion during martial law in Ukraine. The study aims to evaluate the extent to which media influences public perception, unity, and societal response under the conditions of military conflict. The research methods employed include content analysis of mass media materials, sociological surveys, and graphic and comparative analyses to measure media impact. The study is based on... [...] Read more

Abstract: This study examines Sulayman Al Bassam’s adaptations of Shakespeare’s Hamlet, Richard III, and Twelfth Night, analyzing how his reworkings critique political leadership in the contemporary Arab world and deconstruct the Western discourse on Islamic terrorism. Al Bassam utilizes the disruptive elements in Shakespeare’s original works to engage with issues of religious extremism, Western opportunism, and authoritarianism in Arab/Muslim... [...] Read more

Abstract: This study presents a contrastive analysis of the Graduation subsystem within Appraisal Theory, examining the strategic deployment of Force and Focus resources in newspaper editorials from two sociocultural contexts: Saudi Arabia (Asharq Al-Awsat, Arabic) and the United States (The New York Times, English). While existing Appraisal research has largely emphasized Attitude and Engagement, the role of Graduation in shaping persuasive discourse... [...] Read more

Abstract: The purpose of this study is to explore and describe the levels of communication that occur during criminal trials, specifically focusing on the indictment, examination, prosecution, and verdict hearings. Employing a qualitative approach, this research utilizes Dell Hymes' ethnography of communication framework to analyze courtroom interactions. Data were collected through interviews with nine informants and observations of trials at the... [...] Read more

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Abstract: This paper seeks to point out that intercultural rhetoric pedagogical recommendations for teaching academic writing skills promote second language socialization and intercultural communication and do not merit the criticisms raised against them. It outlines the pedagogical recommendations of intercultural rhetoric researchers, presents the arguments that have been raised against the recommendations and points out that the recommendations... [...] Read more

Abstract: The article explores how language can been used as a resource of cultural value and creative power in Australian English. The paper reveals how Australian politicians use political language rhetoric as a powerful tool in gaining political advantages. Several segments of so-called "public discourse" have been analysed, but the author mainly focuses on two areas of speech: how politicians use their language skills in gaining public support, and... [...] Read more

Abstract: The portrayal of migrants in the media is frequently shaped by a variety of discursive strategies aimed at influencing public perception. This study examines the discursive strategies employed by two prominent Turkish newspapers, Daily Sabah and Duvar , and the underlying ideologies that drive the selection and utilization of such strategies. The theoretical framework guiding this study draws upon Reisigl’s (2017) model, providing a... [...] Read more

Abstract: Cultural words usually pose some challenges to translators, especially when they translate texts into languages which are culturally different. This study investigates the translation of cultural items in The Forty Hadiths by Imam Al-Nawawi. It adopted the qualitative approach for selecting and analyzing the translation of culturally-bound items of the selected Prophet Mohammed’s hadiths posted on the Web by Sunnah.com. Moreover, it used... [...] Read more

Abstract: In 1998, Marjeta Doupona Horvat, Jef Verschueren, and myself published a booklet The pragmatics of legitimation: The rhetoric of refugee policies in Slovenia. The book discusses an episode in Slovenian public rhetoric, historically situated roughly as a one-year time span from April 1992 to March 1993, and topically defined in terms of "refugee policies". The approach was a pragmatic text analysis in a tradition of empirical ideology... [...] Read more

Abstract: This paper sets out to examine the development of Chinese sales genres in relation to the changing social context. An approach embracing both social context and communicative purposes (Swales, 1990) is proposed and used in this paper. Fundamental changes have taken place in Chinese business context since the economic opening-up in 1978. In response to these changes, sales letters have emerged to meet the communicative needs of business. An... [...] Read more

Abstract: Ambiguity in some syntactic structures of the same language has always posed problems to the human translator and to machine translation. These problems become more complex for the Machine Translation of genetically unrelated languages such as Arabic, English and French. Arabic Lexical ambiguity in Natural Language Processing (NLP) also poses problems when the semantic fields of Arabic words differ from those of English for instance. This... [...] Read more

Abstract: The purpose of this study was to examine the ways in which rhetorical strategies, as a sub-genre of persuasive discourse, are deployed in scholarship application letters in Iran in Persian and English. To this end, 96 application letters fora fictitious scholarship were written by Iranian university students and were further analyzed according to a framework initially proposed by James, Scholfield and Ypsilandis (1994). Aristotle’s taxonomy... [...] Read more

Abstract: The present study analyses two Parliamentary Acts on the subject of domestic violence: the Spanish Organic Law 1/2004 on Comprehensive Protection Measures against Gender Violence and the Domestic Violence, Crime and Victims Act 2004 from the United Kingdom. The analysis of the texts (organised into two corpora, SPA and UKA respectively) was carried out in three different stages, the first one consisting in the automatic processing of the two... [...] Read more

Abstract: Stereotypes are generally considered to be the opposite of good information, which of course should be accurate and have some degree of complexity. At their worst stereotypes spread prejudice, at the best they may contain a 'kernel of truth'. However, as globalization moves on the demand for simplified understanding of complex, large-scale phenomena grows. In our article an analysis of some aspects of east-west image making is offered showing... [...] Read more

Abstract: For about a year and a half now I have been studying non-racist and anti-racist skinheads and their look-alike neo-nazi "bonehead" cousins, using skin websites, e-mail lists and newsgroups as my primary source of data. As I have had no face-to-face contact with my informants, my approach might be called discourse-centered ethnography. At a Cultural Studies conference in June 1998 I reported on an ether community of US and Canadian gay skins... [...] Read more

Abstract: The western Balkans are persistently grappling with its unfavorable inter-ethnic reputation. Although political toleration has been consistently proposed as a solution for inter-ethnic tensions, this paper argues for the adoption of the Coordinated Management of Meaning (CMM) framework, offering a fresh perspective to an old problem. Rooted in the 'communication perspective', CMM provides a crucial platform for stakeholders to interact... [...] Read more

Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more

Abstract: In times of crisis, outbreaks, or pandemics, the dissemination of accurate information by the government becomes paramount. This study investigates the efficacy of governmental counter-narratives in addressing misinformation during the COVID-19 pandemic, specifically focussing on their impact on debunking various hoaxes. The study analyses the performance of the Jabar Saber Hoaks work unit, operated by the Regional Government of West Java... [...] Read more

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Abstract: The study aims to understand the influence of religio-cultural right-wing persuasion in intercultural communication, as exhibited in a novel representing Pakistani national culture and Parsee minority culture. The methodology involves directed qualitative content analysis of Bapsi Sidhwa’s novel “An American Brat,” using a conceptual model/framework adapting/extracting coding protocol from Morin and Renvoisé’s model to analyze communication... [...] Read more

Abstract: The current study looks at the metaphors for rocks in Isabella Hammad's novel The Parisian (2019 ). It seeks to demonstrate how Isabella Hammad employs rock analogies to describe and provide an understanding into her characters, Midhat, Jamil, and Fatima. Midhat, who studied abroad, has a hyphenated identity and is portrayed as a compromise—less resistant, delicate, and adaptable. The inverse of the properties of the rocks/stones. The other... [...] Read more

Abstract: While Texas has long led other US American states in number of refugees resettled, anti-migrant rhetoric globally and locally creates challenges for nonprofit organizations serving refugees and asylum seekers. This paper represents a portion of an ongoing project focusing on the needs and scope of two organizations serving migrants in San Antonio, Texas: a nonprofit focusing on legal and educational resources for migrants, and a liberal arts... [...] Read more

Abstract: This study investigated the effect of integrating Blog Assisted Language Learning(BALL) and small culturally -mixed group work on improving the perceptions of intercultural communication and writing research projects of university students (n=102) of different cultures enrolled in Advanced Rhetoric classrooms in two American universities during a 16-week period. The study employed Pre-test/Post-test control group design whereby the... [...] Read more

Abstract: The letter of recommendation (LR) as a means to communicate across different cultures for the purpose of applying for entering a university can be problematic. Using contrastive rhetoric analytic framework, this paper compares LRs written by Chinese and English native speaker professionals. Discussion of culturally situated interpretations of the LRs is based on interviews with university professors who have been on the admission committee.... [...] Read more

Abstract: This study investigates the framing of the Gaza conflict on social media in Jordan and its impact on public opinion. By employing qualitative methods, it explores the emotional, political, and ideological underpinnings of digital discourse through in-depth interviews with Jordanian social media users, journalists, and political analysts. The findings reveal that online conversations predominantly center on humanitarian and moral matters;... [...] Read more

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Abstract: Traditional theories of intercultural communication often overlook the multiplicity of interpretations and the influence of power, materiality, and institutional structures on everyday interactions. In high-stakes environments such as asylum reception, communication is shaped by broader political, economic, and social systems that structure both professional practices and interpersonal relations. This study examines how intercultural... [...] Read more

Abstract: This article seeks to highlight the experiences and agency of KwaZulu-Natal women through the theoretical lenses of African Feminism and the Sustainable Livelihoods Approach (SLA), foregrounding intersectional dynamics of gender, class, and rurality. The paper explores how rural women negotiate structural poverty, climate vulnerability, gender inequality, and socio-cultural constraints while exercising agency in livelihood strategies. Hence,... [...] Read more

Abstract: This study investigates the challenges associated with implementing the Israeli Ministry of Education’s policy to integrate Arab female teachers into Hebrew-speaking schools, guided by Social Identity Theory and Realistic Conflict Theory. Employing a qualitative-phenomenological approach, the research is based on semi-structured, in-depth interviews with 23 teachers (14 Jewish and 9 Arab) working across various levels of the Hebrew education... [...] Read more

Abstract: Human resource culture is the only attempt to determine the cost and value of the company's HR in   terms   of   expenditures   incurred   through   employment,   social welfare   culture, communication,   training, development, and compensation. This study aims to look into the impact of human capital on a company's value. Using a purposive sampling method, both market capitalization and total assets were used to determine... [...] Read more