Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Abstract: The objective of this research is to explore the impact of social media networks on the daily experiences of Arab-Bedouin adolescents. The study is based on semi-structured interviews with of 30 male youths from unrecognized villages in 2023. The outcomes highlight the significance of social media networks as an indispensable communication tool for males within a traditional societal structure, particularly for establishing connections with... [...] Read more

Abstract: In this paper we explore and describe aspects of intercultural communication in an Internet based virtual environment. In spite of a massive Anglo-American dominance, the Internet share of non-English language use and of participants from non-English speaking countries is steadily increasing (cf Flydal). Our study is based on observing spontaneous text-based communication in a potentially multilingual and multicultural setting, the Active... [...] Read more

Abstract: In this paper, we present a critical viewpoint of human dialogue in the modern age. In our view, the Internet, as the paramount cultural guidepost at the end of the millennium, is a stark reflection of the barrier in human communication in our time. By means of an analysis of conversation transcripts at virtual conversation sites, we shall endeavor to show that virtual communication, to use a phrase from Zen wisdom literature, is ‘the clap of... [...] Read more

Abstract: This research aims to determine whether or not it is possible to use artificial intelligence (AI) in English for speakers of other languages (ESOL) courses and review previous research pertinent to artificial intelligence in EFL/ESL instruction to present a comprehensive picture of the current degree of artificial intelligence in EFL/ESL instruction. Utilization of intelligent teaching systems, self-regulated learning, virtual reality,... [...] Read more

Abstract: The western Balkans are persistently grappling with its unfavorable inter-ethnic reputation. Although political toleration has been consistently proposed as a solution for inter-ethnic tensions, this paper argues for the adoption of the Coordinated Management of Meaning (CMM) framework, offering a fresh perspective to an old problem. Rooted in the 'communication perspective', CMM provides a crucial platform for stakeholders to interact... [...] Read more

Abstract: The aim of this research is the theoretical development of cultural values to understand the unique human differences from the women's empowerment approach, implementing strengthening of the cultural literacy-based women's empowerment model in order to create a tourism-aware village in sustainable development. Employing a virtual ethnographic approach, the study involved an online search for digital literacy materials related to women's... [...] Read more

Abstract: As organizations become increasingly globalized and workforces increasingly culturally diverse, the use of "global virtual teams" is becoming more and more common. To be prepared to work in such a team, students need to develop skills in both intercultural communication and the use of modern computer technologies. This paper reports on a project that involved intercultural communication students in the U.S.A. and New Zealand corresponding... [...] Read more

Abstract: The practice of telecollaboration has gained traction since the early 2000s as a means of facilitating intercultural communication across distant locations. However, its potential to enhance learning motivation and the acquisition of intercultural mediation competence remains underexplored. This study investigated the motivational components influenced by telecollaboration and examined the potential of lingua franca telecollaboration to... [...] Read more

Abstract: Only in recent years have formal theories of immigrant and sojourner acculturation been developed. Could these theories be employed to study the acculturation of newcomers into the virtual cultures of massively multiplayer online games (MMOGs)? These gameworlds are inhabited by millions of people worldwide and have emerged as societies with their own cultural myths, schemata, argot, and communication practices. As such, new players may be... [...] Read more

Abstract: This paper aims to examine how the Arab-British novelist Leila Aboulela portrays the distinctive relationship between her protagonist, Akuany, and the Nile in her recent novel, River Spirit (2023), set during the Mahdist Revolution (1881–1898). This study employs the geocritical approach to examine the interaction between physical spaces and human experiences, highlighting how landscapes influence identity and memory. It analyzes the river... [...] Read more

Abstract: The paper relates the experience gathered in the area of intercultural awareness raising with respect to methods and approaches used in the classroom and in terms of students’ response. The developments related were an integral part of an EU - Leonardo da Vinci Programme sponsored project in which learning of Business English has been carried out through an integrated skills approach in a series of virtual workshops. Within the CCBC project... [...] Read more

Abstract: Technology and society have been interconnected since the dawn of civilization. Literature has always served as an active medium to represent the interaction between these two fields. Fiction often utilizes technology as a backdrop for exploring societal conflicts. Science fiction, in particular, frequently depicts the complex interactions between technology and civilization. Nanopunk emerges as a significant genre within the realm of... [...] Read more

Abstract: Bakauheni constitutes a sub-district located in South Lampung, Indonesia. It is inhabited by diverse ethnic groups: Lampung, Sunda, Java, Batak, and Bugis. Their different cultural backgrounds often result in different perceptions among them. Therefore, this study aimed to explore perceptions by the ethnic groups living in the region.The current study was qualitative. An interview was undertaken in depth to investigate ethnic groups’... [...] Read more

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world.  This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Abstract: This article explores the experiences of Chinese postgraduate students in a UK university using the lens of rhythmanalysis. This study goes beyond intercultural interactional moments and examines how intercultural experience is organised through temporal, spatial, and emotional rhythms. The data were generated through narrative interviews with four students, and narrative rhythmanalysis was employed for analysis. Findings show that students’... [...] Read more

Abstract: Pottery making among the Awajún has historically been a feminine practice that intertwined technical expertise, symbolic prestige, and community legitimacy. In recent decades, however, this practice has been reshaped by market-oriented logics and "cultural rescue" initiatives that have altered its original meanings and social functions. This study explores how the transformation of traditional Awajún pottery, historically a ritual, feminine,... [...] Read more

Abstract: Reflexivity, the critical self-examination of one’s role in the research process, has become increasingly central as researchers navigate positionality, power, and methodological bias when working across diverse sociocultural and linguistic contexts. Yet, intercultural research often overlooks the affective, relational, and embodied dimensions of collaboration that shape how knowledge is produced. This paper examines how transnational,... [...] Read more

Abstract: This quantitative study examined the projection of racial identity on social networks. A survey was distributed to 347 college students from a medium sized Midwestern university to assess ways in which participants depicted their racial identity on Facebook, Twitter, and Instagram. More specifically, scales were used to examine the use of photos and text, concealment of racial identity, and interactions with race related content. Results... [...] Read more

Abstract: The research problem is that West Nusa Tenggara lacks the local characteristics to support sustainable eco-tourism and culture. The case study of the quantitative descriptive method was used to describe the motivation behind the establishment of sustainable eco-tourism, the evaluation of triple helix support factors (government, academia, and green product business actors) in the development of the ecotourism, evaluation of internal factors... [...] Read more

Abstract: This paper investigates the interplay between language and intercultural communication with a special focus on the importance of working knowledge of foreign languages other than English for a satisfactory experience during longer sojourns abroad. Its authors present a revised understanding of the role of lingua franca English and a local language (here Polish) in intercultural relationships, especially the crucial influence of local... [...] Read more

Abstract: This study aims to the identification of cultural values contained in the Mbaru Niang traditional house as a guide in the life of the Wae Rebo community, which can be applied to learning. The methods of this research are qualitative, using an ethnographic approach, which can be applied in learning so that an in-depth description and analysis of cultural values is obtained. Data collection by interview guidelines, observation, and... [...] Read more

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

Abstract: The global technological transformation has greatly changed and improved almost every part of our life. Notably, today, social media influences us even for the basic necessities of life, such as education. By keeping the importance of social media in education, this research also focuses on the effects of YouTube culture in improving students' academic performance in Jordan. The researchers used Structural Equation Modeling (SEM)as the study... [...] Read more

Abstract: This study aimed to investigate how digital technology integration, community participation, and innovation in performance formats influence the sustainable digital conservation of local performing arts, with a specific focus on Choy Li Fut martial arts. It also explored the mediating role of perceived authenticity and the moderating effect of digital literacy in enhancing preservation effectiveness and audience engagement. A quantitative... [...] Read more

Abstract: National security culture has emerged as an important factor shaping state behavior in contemporary international relations. In the current geopolitical environment, culture increasingly functions as a dimension of warfare and of national security, including information security. Drawing on a qualitative scoping review and grounded-theory-informed coding within a constructivist framework, this article examines the role of culture in the... [...] Read more

Abstract: Among the animated series that became very popular and witnessed tremendous success in the Arab world is the Japanese Detective Conan, which was first dubbed in 1998 and redubbed in 2013 to convey Islamic values. However, the re-dub did not attract wide viewership and remained infamous among the Arabic anime community. This study is an attempt to investigate the differences between the two versions with a particular emphasis on technical... [...] Read more

Abstract: For about a year and a half now I have been studying non-racist and anti-racist skinheads and their look-alike neo-nazi "bonehead" cousins, using skin websites, e-mail lists and newsgroups as my primary source of data. As I have had no face-to-face contact with my informants, my approach might be called discourse-centered ethnography. At a Cultural Studies conference in June 1998 I reported on an ether community of US and Canadian gay skins... [...] Read more

Abstract: The scarcity of basic necessities, a popular discussion topic in Indonesia, poses significant challenges to the citizens. Indonesians frequently comment on the issue on social media, including Twitter, which is perceived as a democratic public space to express opinions, interests, and information discursively in establishing communications as part of intercultural dialogues. The current study aims to analyse relevant communication networks... [...] Read more

Abstract: Growing migration to Poland over the past decade has heightened the need for social service professionals to work effectively with culturally diverse populations. Although intercultural competence has been widely theorised in Western contexts, its application within Central and Eastern European institutional settings remains underexplored. This study seeks to examine how intercultural competence is understood and enacted by Polish social... [...] Read more

Abstract: Amid the resurgence of exclusionary nationalism and intercultural tensions, understanding how linguistic diversity shapes social attitudes has become increasingly vital. This study investigates how multilingual experience influences nationalism-related affective orientations among Chinese participants, focusing on the ways in which multilingual exposure interacts with mental aggression and intercultural communicative attitudes to shape... [...] Read more

Abstract: This study aims to investigate lecturers' understanding of blended learning and skills in using several platforms for blended learning-based lectures, the effectiveness of the training on blended learning to improve lecturers’ competence, and the impact of the blended-learning lectures on their students’ learning outcomes. A quantitative approach was implemented in this research.  The participants involved 30 lecturers and 67 students of... [...] Read more

Abstract: This research explores the intercultural competence of Mexican pre-service English language teachers, focusing on the dimensions of attitude, knowledge, skills of interpreting and relating, skills of discovery and interaction, and critical cultural awareness. Using a comprehensive model of intercultural competence as a theoretical framework, the study adapted a self-report questionnaire to assess these dimensions within a non-multicultural... [...] Read more

Abstract: In general terms, globalization has greatly contributed to a wider diffusion of languages, religions, and traditions, as well as a better understanding of the multicultural nature of countries around the world. It also highlights the importance of cultural diversity in the integration processes within contemporary societies. Motivated by this reflection and to analyze the importance of nonverbal communication in communicative interaction and... [...] Read more

Abstract: Many adolescents are exposed to violent content in digital games due to their widespread use. Aggression among students is becoming more common throughout the world, including in Jordan. In light of this, the study explored how exposure to violent digital games influences students' aggression. Normative beliefs about aggression (NBAA) are also discussed based on the prediction that this variable mediates the relationships between violent... [...] Read more

Abstract: Hall's encoding/decoding model has been widely used in mass media, but its potential in social media studies has not been explored thoroughly. To this end, this paper aims to broaden the fundamental principles and assumptions of the model and apply them to audience engagement and interaction in constructing cultural meaning through social media. By analysing the YouTube channel of Liziqi (Vlogger), this study adopts a two-stage content... [...] Read more

Abstract: Boundary spanning—the actions and roles individuals or organizations undertake to bridge differences and facilitate communication, collaboration, and understanding across diverse cultural, organizational, or geographical divisions—is an essential element of international cooperation. Set against the backdrop of the Russia-Ukraine war, The purpose of this study is to explore the type of boundary spanning in this uncertain context, the... [...] Read more

Abstract: In the era of digital globalization, small and medium-sized enterprises (SMEs) are increasingly challenged by intercultural communication barriers as they expand into international markets. Simultaneously, advancements in artificial intelligence (AI) offer unprecedented opportunities to overcome such barriers by enhancing linguistic, cultural, and behavioral adaptation. This systematic literature review integrates findings from 131 studies at... [...] Read more

Abstract: The post-pandemic work environment has intensified emotional strain, hybrid-work fatigue, and cognitive disengagement, making it increasingly difficult for leaders to sustain trust and authentic engagement in diverse, digitally disrupted teams. Existing leadership models emphasize cognition and behavior but overlook the real-time emotional, relational, and physiological processes that shape contemporary managerial dynamics. This study... [...] Read more

Abstract: Developing intercultural communicative competence among Chinese university students is essential in the era of globalization; however, disparities persist between ranked universities and general universities. While RUs benefit from extensive internationalization resources, general universities often lack structured intercultural communication instruction and opportunities due to resource disparities, prestige, or geographic constraints, and... [...] Read more

Abstract: The current study focuses on the effects of English language instruction using Education 4.0 in Telangana's engineering institutions. Telangana has many educational facilities that offer Education 4.0, or technology-based learning. It fosters creativity in education. At the fundamental level, students can learn by being provided with a self-learning opportunity. The majority of the subjects were learned through Education 4.0. As a result,... [...] Read more

Abstract: Recent research on Critical Discourse Analysis (CDA) has focused on the identity construction of agents within discourse. This study delves into intercultural communication through the lens of multiculturality and interraciality. Employing the CDA framework, the research investigates how online Filipino Chinese writers construct their identities and those of their readers, examining the dynamics of dominance and subordination in selected... [...] Read more

Abstract: This study examines the role of social media in enhancing digital resilience and knowledge sustainability among Syrian refugees. Using a mixed-methods approach, the research combines qualitative and quantitative methods, surveying Syrian refugees in Jordan and Türkiye to explore how social media assists them in accessing information and knowledge resources. The findings reveal that social media plays a crucial role in developing social... [...] Read more

Abstract: This study explores the use of social media by indigenous religious organizations in Indonesia to preserve cultural identity and teachings amidst the challenges of the digital era. Focusing on two contrasting cases—Paguyuban Budaya Bangsa (PBB) in Central Java and Lalang Rondor Malesung (Laroma) in North Sulawesi—the research examines how each organization approaches digital adaptation within its social and cultural context. PBB, with its... [...] Read more

Abstract: The integration of multimedia learning principles into institutional e-learning environments has become increasingly relevant in professional training contexts. However, limited attention has been given to how these principles are operationalized in law enforcement education. This study examines the application of established multimedia learning principles in the digital training modules of the Dubai Police Smart Training Center. A content... [...] Read more

Abstract: This SLR was conducted in the field of digital communication in the specific context of intercultural communication. The main purpose of this SLR was to assess studies on psychological outcomes, anxiety, self-efficacy, and social media fatigue (SMF) among digital natives and digital immigrants who use social media and experience social media overload (SMO). Unlike meta-analyses, which statistically combine effect sizes, the present study was... [...] Read more

Abstract: Although radio has traditionally been recognized as a medium dependent on listener engagement, social media platforms such as Twitter have introduced new forms of interactivity due to their real-time and networked characteristics, facilitating the emergence of novel engagement types. Employing a case study approach, this research delves into the various forms of engagement on @PRFMnews, the official Twitter handle of PRFM Radio in Indonesia.... [...] Read more

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Abstract: The primary objective of any Business English course is to equip learners with the communicative competence required for professional environments. Accordingly, this study aimed to design and evaluate a technology-enhanced educational intervention to improve Business English proficiency among undergraduate economics students. Employing an action research methodology, the study was supported by post-tests, student surveys, and descriptive... [...] Read more

Abstract: This study examines the use of suggestion speech acts in Instagram comments, with particular attention to how Saudi EFL users demonstrate pragmatic competence in digital communication. Drawing on Martínez Flor’s taxonomy of suggestion strategies, the study analyzes 103 suggestion-oriented comments selected from an initial dataset of 150 Instagram comments. A mixed-methods design was adopted: qualitative analysis was used to classify... [...] Read more

Abstract: The enabling and constraining roles of social media in crises motivate a dynamic approach to examining digital resilience, inherent in the interplay between technological properties and enabling conditions. To expand the literature on how migrant groups navigate digital resilience during the COVID-19 pandemic, this study uses the concept of affordances as an analytical lens to examine how high-skilled international migrants in China used... [...] Read more

Abstract: China is a culturally diverse country with a significant population of ethnic minority groups. In recent years, the government has emphasized tourism as a strategic tool for fostering education and entrepreneurial awareness, particularly among Generation Z. This study aims to investigate the extent to which liberal arts courses influence students’ multicultural attitudes and entrepreneurial motivation in the tourism sector. The research... [...] Read more

Abstract: This study examines the use and perception of taboo language in Tshivenḓa-speaking communities, with a focus on how cultural norms, social expectations, and digital communication shape linguistic behaviour. The aim is to explore the social and generational dynamics influencing taboo expressions, particularly in the context of evolving communication norms brought about by modernisation and social media. Rooted in Sociolinguistic Theory, the... [...] Read more

Abstract: This study examines the intercultural experiences of eight Danish expatriates in Russia. In-depth interviews revealed three characteristics of Hofstede’s dimension: Indulgence verses Restraint (IVR). This study allows us to understand communication between restrained cultures (e.g., Russia) and indulgent cultures (e.g., Denmark). This carries implications for specific and in-depth workplace training to help managers improve intercultural... [...] Read more

Abstract: Traditional theories of intercultural communication often overlook the multiplicity of interpretations and the influence of power, materiality, and institutional structures on everyday interactions. In high-stakes environments such as asylum reception, communication is shaped by broader political, economic, and social systems that structure both professional practices and interpersonal relations. This study examines how intercultural... [...] Read more

Abstract: Most existing digital platforms for Intangible Cultural Heritage (ICH) suffer from low user engagement, limited interactivity, and insufficiently emotional or immersive content, factors that hinder their potential to sustain and promote traditional crafts. This study designs and evaluates a culturally informed bamboo weaving interface for ICH by integrating the Garrett User Experience (UX) Model with selected visual communication principles.... [...] Read more

Abstract: Intercultural Bilingual Education (IBE) seeks to provide an educational experience that respects and values the cultural and linguistic diversity of indigenous peoples. This study aimed to analyze the implementation of IBE across initial, primary, and secondary education levels in indigenous communities of the Amazon region. A qualitative methodology was employed, involving interviews with teachers at all three educational levels,... [...] Read more

Abstract: This study explores the lived experiences of religious tourism and intercultural communication at the Loang Baloq Tomb in West Lombok, Indonesia—a sacred site where spiritual pilgrimage and local cultural practices converge. Using a phenomenological approach, the research investigates how visitors, caretakers, and community members interact, perform rituals, and make meaning within a shared sacred environment. Drawing on interviews with 25... [...] Read more

Abstract: This study investigates the role of foreign tourism professionals in Japan as key agents of bridging social capital within the tourism industry. These individuals serve as cultural mediators, interpreting Japanese traditions, social norms, and practices for international audiences while facilitating connections between local communities and global visitors. The research adopts a participatory observation approach, in which the author... [...] Read more

Abstract: In the context of increasing globalisation and workforce diversity, organisations face growing challenges in fostering effective intercultural communication, collaboration, and cohesion among employees from varied cultural backgrounds. Poor intercultural communication can lead to conflict, misunderstanding, and decreased organisational performance. This study aims to propose a comprehensive Intercultural Communication Management Framework... [...] Read more

Abstract: This research aims to investigate the structural mechanisms underlying tourist loyalty in emerging ecotourism destinations. Using the Stimulus-Organism-Response framework, it examines how cognitive and affective dimensions of destination image influence loyalty intentions, while exploring the mediating role of cultural intelligence. A quantitative design was deployed, based on a survey of 720 ecotourists in Tunisia, with Structural Equation... [...] Read more