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Open Access Article Cultural Studies

Internet social networks: An escape from traditional Reality for Arab-Bedouin Youth in unfamiliar Villages

Aref abu-gweder
24-31
Abstract Views : 1132
Download :619
10.36923/jicc.v24i3.878

Abstract: The objective of this research is to explore the impact of social media networks on the daily experiences of Arab-Bedouin adolescents. The study is based on semi-structured interviews with of 30 male youths from unrecognized villages in 2023. The outcomes highlight the significance of social media networks as an indispensable communication tool for males within a traditional societal structure, particularly for establishing connections with... [...] Read more

Open Access Article Intercultural Communication

Indigenous language preservation: A study of the Tshivenḓa speech community in South Africa

Phethani Progress Mudau, Itani Peter Mandende , Maria Mushaathoni
1-12
Abstract Views : 4609
Download :1509
10.36923/jicc.v24i4.969

Abstract: This sociolinguistic study explored the significance of language preservation through the use of indigenous forms of address by the Vhavenḓa in South Africa.  Indigenous forms of address are integral to the language and cultural identity of a society. Furthermore, they are indispensable in the preservation of the language and culture of any society. Ignoring the use of these forms of address can lead to language shift or even extinction. This... [...] Read more

Open Access Article Intercultural Communication

Comparative Study of the Utilization of Social Media by Indigenous Religious Organizations in Indonesia: The Cases of Paguyuban Budaya Bangsa and Lalang Rondor Malesung

Wiwik Novianti, Agoeng Noegroho, Muhammad Yamin, Leviane J.H. Lotulung, Desmiwati Desmiwati
30-45
Abstract Views : 5213
Download :873
10.36923/jicc.v25i2.1032

Abstract: This study explores the use of social media by indigenous religious organizations in Indonesia to preserve cultural identity and teachings amidst the challenges of the digital era. Focusing on two contrasting cases—Paguyuban Budaya Bangsa (PBB) in Central Java and Lalang Rondor Malesung (Laroma) in North Sulawesi—the research examines how each organization approaches digital adaptation within its social and cultural context. PBB, with its... [...] Read more

Open Access Article Intercultural Communication

Intercultural dialogue A tool for young people to address exclusion in southern Africa

Charaf Ahmimed, Sofia Quesada-Montano
1-13
Abstract Views : 614
Download :358
10.36923/jicc.v19i2.779

Abstract: This article aims to develop understanding about how intercultural dialogue can pave the way for more inclusive societies. Four intercultural dialogues were held, one in each of the following countries: Malawi, Namibia, Zambia and Zimbabwe. They addressed important topics such as cultural identity, gender inequality, and power imbalances in access to education or employment, with young people from diverse ethnic origins (e.g. Tonga, Shona and... [...] Read more

Open Access Article Cultural Studies

The Influence of American Popular Culture on Chinese English Majors: A Structural Equation Modelling Study

Yanfei Li, Ahmad Yahya Dawod, Michael Harris, Somsak Chanaim
44-57
Abstract Views : 3752
Download :1135
10.36923/jicc.v24i3.870

Abstract: Over the past 40 years, China has become progressively more open and integrated into globalization, including foreign-made movies and TV shows. The influence of American popular culture extends to English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power.’ This research examines how their attitudes and behaviors are influenced by these depictions of American culture and values, and how this shapes their future... [...] Read more

Open Access Article Cultural Studies

Identifying and Resolving Conflicts Using Local Wisdom: A Qualitative Study

Jusmianti Garing, Winci Firdaus, Herianah Herianah, Muhammad Ridwan, Erniati Erniati, Satwiko...
69-81
Abstract Views : 2820
Download :832
10.36923/jicc.v23i3.156

Abstract: For a long time, Maluku civilization has been heterogeneous. It can be seen in differences in ethnicity, beliefs, language, and culture, creating conflicts. This research intends to identify and resolve conflicts utilizing local wisdom, particularly regional language, and cultural viewpoints. It is a descriptive qualitative study that adopts an ethnolinguistic perspective to analyze data. Data was collected through participatory observation... [...] Read more

Open Access Article Intercultural Communication

News Media Coverage of The South African BRICS Summit Through Indigenous Languages: A Framing Analysis of SABC Mafhungo X Account

Fulufhelo Oscar Makananise
17-28
Abstract Views : 4251
Download :622
10.36923/jicc.v25i1.1006

Abstract: For several decades, the use of the internet to frame stories has posed significant challenges for conventional media houses globally, including in South Africa. Moreover, what remains largely unexplored is the impact of using Indigenous languages to cover international events on social media platforms in South Africa. To address this research gap, this study examines the framing strategies employed by the South African Broadcasting... [...] Read more

Open Access Article Intercultural Communication

Resilience in a Cross-Cultural Perspective: How resilience is generated in different cultures

Arve Gunnestad
1-21
Abstract Views : 1440
Download :1572
10.36923/jicc.v6i1.416

Abstract: In this study I will explore how resilience is related to culture. Do different cultures generate resilience in different ways? As a background I present a model of resilience developed from a review of a number of studies as well as my own research. This model shows how the various protective factors can be divided into three main groups, and how different combinations of these factors develop resilience through some basic psychological... [...] Read more

Open Access Article Intercultural Communication

Colonial Propaganda In The Belgian Congo Through Postage Stamps (1894–1960): A Quantitative Content Analysis

Antonio Prieto-Andrés, Cayetano Fernández-Romero, María Luisa Sierra
1-17
Abstract Views : 14804
Download :5806
10.36923/jicc.v25i2.1084

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Open Access Article Cultural Studies

Factors Influencing the Implementation of Tourism Culture: A Case Study

Marhanani Tri Astuti, Diyan Putranto, Iskandar Agung, Abdul Kadir Ahmad, Lisa'diyah...
106-119
Abstract Views : 3055
Download :511
10.36923/jicc.v23i3.164

Abstract: This paper aims to find out the problems of implementing a Tourism Village by analyzing the factors that influence it. The research was conducted at the tourist attraction of Mount Limestone Hot Springs in Ciseeng District, Bogor Regency, West Java Province, which has been around for a long time but has not been able to attract tourists. The research sample consisted of 140 members of the community living around the tourism object, taken... [...] Read more

Open Access Article Intercultural Communication

Acculturative Stress and Socio-Demographic Influences: A Comparative Study of Asian and African International Students in China

Flemmings Fishani Ngwira, Hanna Yeshinegus Adamseged, Wellman Kondowe
191-199
Abstract Views : 1888
Download :825
10.36923/jicc.v24i4.990

Abstract: International students often face challenges in adapting to new living and learning environments. This study investigated the levels of acculturative stress and its contributing factors among Asian and African international students in five internationally recognized universities in Wuhan, Hubei. A total of 243 students participated in the study, completing a questionnaire based on an adapted version of the Acculturative Stress Scale for... [...] Read more

Open Access Article Intercultural Communication

The Use of Taboo Language in Tshivenḓa: Cultural Restrictions, Social Implications, and Changing Perspective

Mudau Mbulaheni
167-189
Abstract Views : 1567
Download :464
10.36923/jicc.v25i3.1148

Abstract: This study examines the use and perception of taboo language in Tshivenḓa-speaking communities, with a focus on how cultural norms, social expectations, and digital communication shape linguistic behaviour. The aim is to explore the social and generational dynamics influencing taboo expressions, particularly in the context of evolving communication norms brought about by modernisation and social media. Rooted in Sociolinguistic Theory, the... [...] Read more

Open Access Article Communication

Process of Inclusion of Students From Ethnic Communities In Conventional University Education

River Chávez Santos, Yuri Reina Marín, Angelica María Carrasco Rituay, Einstein Sánchez Bardales,...
97-114
Abstract Views : 3016
Download :1054
10.36923/jicc.v24i4.920

Abstract: This study aimed to analyze the inclusion process for students from the Awajún and Wampis ethnic communities within conventional university education in Peru. A case study design with an interpretative qualitative approach was employed. Data were collected using semi-structured, in-depth interviews with five students—three from the Awajún community and two from the Wampis community—selected through convenience sampling. Additionally, two life... [...] Read more

Open Access Article Intercultural Communication

Host communication competence and locus of control of international students in the United States

Pavica Sheldon
1-13
Abstract Views : 507
Download :342
10.36923/jicc.v10i3.513

Abstract: A survey of 169 international students was conducted at a large southern research university to investigate the relationship between host communication competence and students’ locus of control. Results of correlation and multiple regressions revealed that international students’ host communication competence was positively influenced by the internal locus of control. The independent sample  t  test showed that female and European... [...] Read more

Open Access Article Communication

Power Dynamics as Reflected in Tshivenḓa Heritage Forms of Address: A Study From Vhembe District, Limpopo Province, South Africa

Phethani Progress Mudau
46-56
Abstract Views : 3954
Download :456
10.36923/jicc.v25i2.1088

Abstract: This sociolinguistic study explores the power dynamics reflected in Tshivenḓa heritage forms of address in the Vhembe District, Limpopo Province, South Africa. Power dynamics refer to the ways in which power is distributed, exercised, and negotiated within social relationships, organisations, and broader societal structures. They encompass how authority is allocated, how individuals or groups assert influence, and how power shifts or is... [...] Read more

Open Access Article Communication

A Contemporary Adaptation of Shakespeare’s Plays in Al Bassam’s The Arab Shakespeare Trilogy

Muawiyah Yassin Bani Yassin, Nasaybah Awajan
45-56
Abstract Views : 4452
Download :669
10.36923/jicc.v25i1.1017

Abstract: This study examines Sulayman Al Bassam’s adaptations of Shakespeare’s Hamlet, Richard III, and Twelfth Night, analyzing how his reworkings critique political leadership in the contemporary Arab world and deconstruct the Western discourse on Islamic terrorism. Al Bassam utilizes the disruptive elements in Shakespeare’s original works to engage with issues of religious extremism, Western opportunism, and authoritarianism in Arab/Muslim... [...] Read more

Open Access Article Intercultural Communication

Acculturation and Identity in Adolescents in Norway

Henrik Bøhn
1-14
Abstract Views : 544
Download :349
10.36923/jicc.v8i3.464

Abstract: This survey is inspired by the International Comparative Study of Ethnocultural Youth (ICSEY), a comprehensive study which has looked at acculturation and cultural identity in adolescents from immigrant families across 13 countries. In the present survey 16 immigrant youths from two different ethnic minority groups in Norway – Somali and Albanian – were interviewed to find out more about their acculturation attitudes and experiences and their... [...] Read more

Open Access Article Communication

Representation of Human Struggle With Dwarfism In Ghanaian And Nigerian Movies

Maxwell Opoku, Lilian Frimpomaa, Ebenezer Mensah Gyimah, Cecilia Opoku
89-99
Abstract Views : 1445
Download :644
10.36923/jicc.v25i4.1160

Abstract: Dwarfism is a rare genetic condition characterised by short stature. In many countries, including Ghana and Nigeria, anecdotal evidence indicates the employment of persons with dwarfism as actors and actresses in movies. However, there are limited studies on the experiences of persons with dwarfism within an African context. The current study attempted to fill this knowledge gap by exploring the portrayal of persons with dwarfism in African... [...] Read more

Open Access Article Cultural Studies

Role of Rocks in Defining the Characters in Isabella Hammad’s The Parisian (2019)

Nasaybah Awajan
82-92
Abstract Views : 1647
Download :353
10.36923/jicc.v24i2.544

Abstract: The current study looks at the metaphors for rocks in Isabella Hammad's novel The Parisian (2019 ). It seeks to demonstrate how Isabella Hammad employs rock analogies to describe and provide an understanding into her characters, Midhat, Jamil, and Fatima. Midhat, who studied abroad, has a hyphenated identity and is portrayed as a compromise—less resistant, delicate, and adaptable. The inverse of the properties of the rocks/stones. The other... [...] Read more

Open Access Article Intercultural Communication

How Do Ukrainians Communicate? (Observations Based upon Youth Population of Kyiv)

Ilona E. Podolyan
1-14
Abstract Views : 619
Download :1497
10.36923/jicc.v5i2.410

Abstract: The paper examines communication patterns of contemporary Ukrainians, represented by a group of 18-30-year-old residents of Kyiv, the capital city. The methods of interview, participant-observation and introspection are used to uncover some nationally specific traits of communication, which are given a superficial or inaccurate coverage in a big number of sources devoted to Ukraine. In addition to the outline of modern Ukrainians’ behaviour... [...] Read more

Open Access Article Education Intercultural Communication

The Role of Liberal Arts Courses on Students’ Multicultural Attitude And Entrepreneurial Motivation In The Tourism Sector

Hongyu Chen, Yaoping Liu, Wannaporn Siripala, Junaidi Junaidi
116-126
Abstract Views : 1291
Download :527
10.36923/jicc.v25i3.1207

Abstract: China is a culturally diverse country with a significant population of ethnic minority groups. In recent years, the government has emphasized tourism as a strategic tool for fostering education and entrepreneurial awareness, particularly among Generation Z. This study aims to investigate the extent to which liberal arts courses influence students’ multicultural attitudes and entrepreneurial motivation in the tourism sector. The research... [...] Read more

Open Access Article Intercultural Communication

An Exploratory Test of the Effects of Computer-assisted Intercultural Training: A Possible Means for Reducing Ethnic Conflict?

Eunkyong Lee Yook
1-06
Abstract Views : 442
Download :163
10.36923/jicc.v13i2.658

Abstract: In an attempt to find a solution to the problems of ethnic conflict Intercultural Sensitizers, a form of intercultural training, were tested in this research In the first study, an exploratory study of the effects of interactive digital intercultural training showed that the difference between pretest and posttest scores of these seventeen participants was significant (p < .0001), i.e. there was an improved attitude change towards African... [...] Read more

Open Access Article Intercultural Communication

Problematic encounters between Chinese nationals and black South Africans in the building industry in Johannesburg, South Africa An intercultural communication analysis

Ganfu Yang
1-15
Abstract Views : 721
Download :425
10.36923/jicc.v19i1.772

Abstract: China’s increased engagement with South Africa presents serious challenges to Chinese construction companies because of allegations about unfair labour practices. This study aimed to identify cultural differences between black South Africans and Chinese and explore the roles of the differences in their problematic encounters in the building industry in Johannesburg. The study concluded that cultural dimensions should receive due consideration... [...] Read more

Open Access Article Intercultural Communication

Intercultural And Professional Skills in Student Mobility to Boost Employability

Maria Luisa Sierra-Huedo, Jennifer Foucart
1-12
Abstract Views : 3406
Download :1110
10.36923/jicc.v22i3.68

Abstract: The internationalisation of higher education institutions is mainly focused on mobility programs.  Increasingly programs try to improve the intercultural learning of their students through internationalising their curriculum and assessing their intercultural experiences. The purpose of this research was to evaluate the acquisition of intercultural competence and professional skills of higher education students during a specific short Erasmus+... [...] Read more

Open Access Article Special Collections Globalisation or Glocalisation? Intercultural.....

Workers’ Perceptions Regarding Approaches To Intercultural Communication In The Workplace: A Study In A South African University

Maria Mushaathoni
174-188
Abstract Views : 5819
Download :1652
10.36923/jicc.v24i1.325

Abstract: The workforce in South Africa has seen significant transformation, with many organizations now collaborating with individuals from diverse cultural backgrounds. Cultural diversity influences behavior and interactions among employees, who may find it challenging to navigate communication with colleagues from different cultures. This article explores workers' perceptions of intercultural communication approaches in the workplace. Using a... [...] Read more

Open Access Article Communication Organizational Culture

The African Union Commission’s Multinational Ebola Campaign Informed by and against the Decision-Making Model for Localization

Toluwani Oloke, Sarab Kochhar
1-12
Abstract Views : 581
Download :265
10.36923/jicc.v18i3.766

Abstract: This qualitative study documents and analyzes the 2014 African Union’s (AU) Ebola campaign in three countries (Liberia, Guinea, Sierra Leone) against the Decision-Making model for Localization. The paper looks at this case study using the localization model. Global public relations and communications management theories need theory building to study and explicate multinational phenomena. The case study is developed with interviews, news... [...] Read more

Open Access Article Intercultural Communication

Managing cultural diversity within higher education: a South African perspective

Brian Norris
1-05
Abstract Views : 464
Download :477
10.36923/jicc.v2i1.372

Abstract: The first democratic elections in the history of South Africa have taken place, the Government of National Unity has been installed, and as the country at last starts moving towards establishing a non-racial society based on a constitution that embodies equal rights for every person, the need to establish an equitable and effective higher education system becomes a top priority. Redressing historical imbalances relating to staff... [...] Read more

Open Access Article Intercultural Communication

The Role of Political Public Relations In Enhancing Voter Engagement: 2020 Jordanian Parliamentary Election As A Case Study

Sarah Ahmad Okour, Khalaf Lafee Alhammad
57-73
Abstract Views : 3673
Download :452
10.36923/jicc.v25i2.1063

Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more

Open Access Article Linguistics and Language

The Performance of Internal Quality Assurance of Community Learning Center during Covid-19 Outbreak

Entoh Tohani, Lutfi Wibawa, Iis Prasetyo
95-108
Abstract Views : 1851
Download :572
10.36923/jicc.v23i3.126

Abstract: Whilst the Covid-19 outbreak has deleteriously influenced the functioning of most organizations, Internal Quality Assurance (IQA) of Community Learning Centres (CLC) has an essential role in achieving stakeholder satisfaction. CLC shall carry out quality assurance independently in terms of establishing, fulfilling, evaluating, and developing educational standards that can guarantee the function of implementing educational programs and... [...] Read more

Open Access Article Intercultural Communication

Integrating Intercultural Communication and Religious Tourism: A Phenomenology Study of Cultural Worship at Loang Baloq Tomb, Indonesia

Betty Tresnawaty, Enok Risdayah
116-131
Abstract Views : 2546
Download :950
10.36923/jicc.v25i2.1100

Abstract: This study explores the lived experiences of religious tourism and intercultural communication at the Loang Baloq Tomb in West Lombok, Indonesia—a sacred site where spiritual pilgrimage and local cultural practices converge. Using a phenomenological approach, the research investigates how visitors, caretakers, and community members interact, perform rituals, and make meaning within a shared sacred environment. Drawing on interviews with 25... [...] Read more

Open Access Article Intercultural Communication

Digital Stress and Psychological Outcomes in Digital Natives and Digital Immigrants: A Systematic Literature Review

Yining Liu, Mohd. Khairie Ahmad
1-18
Abstract Views : 2127
Download :1636
10.36923/jicc.v26i1.1202

Abstract: This SLR was conducted in the field of digital communication in the specific context of intercultural communication. The main purpose of this SLR was to assess studies on psychological outcomes, anxiety, self-efficacy, and social media fatigue (SMF) among digital natives and digital immigrants who use social media and experience social media overload (SMO). Unlike meta-analyses, which statistically combine effect sizes, the present study was... [...] Read more

Open Access Article Intercultural Communication

Intercultural Communicative Component (ICC) in the English Second Language (EL2) Curricula: Trends and Challenges of Transformation in South Africa (SA) and the Global World

Joy Christine Lwanga-Lumu
01-16
Abstract Views : 1010
Download :1693
10.36923/jicc.v20i1.300

Abstract: Globally, universities are tremendously pressurised to improve throughput rates, intercultural proficiency, and academic transformation. However, at some universities, educators often neglect the ICC component in EL2 teaching. This article analyses the feasibility of integrating the ICC component into the EL2 courses, to enhance curricula decolonisation, intellectual and cultural freedom in South African universities. From a socio-cognitive... [...] Read more

Open Access Article Intercultural Communication

Reel Life Methodology Developing intercultural competence through film fragments and dialogue in South Africa

Eva Lambertsson Björk, Jutta Eschenbach, Lynette Webb
1-15
Abstract Views : 525
Download :273
10.36923/jicc.v17i2.740

Abstract: South Africa is a multicultural country; however, the politics of the past have resulted in teachers from diverse cultures being ignorant of the mores of others with whom they interact. Teachers thus risk transferring preconceived knowledge and attitudes into the classroom. The aim of this study was to explore to what extent the methodology of Reel Life can promote the development of intercultural competence among South African teachers.... [...] Read more

Open Access Article Intercultural Communication

Budding Multiculturalism or Veiled Indifference? Inter-Group Contact Among Immigrant and Native-Born Adolescents in Small-Town Canada

Stacey Wilson Forsberg
1-14
Abstract Views : 567
Download :351
10.36923/jicc.v13i1.616

Abstract: Drawing on qualitative research examining the integration experiences of immigrant adolescents in a small city (Fredericton population 50,535) and rural town (Florenceville-Bristol population 1,500) in New Brunswick, Canada, this article presents daily encounters between young immigrants and their native-born peers. It argues the citizens of Florenceville-Bristol are able to compensate for the absence of formal programming for immigrant youth... [...] Read more

Open Access Article Intercultural Communication

Performing Intercultural Dialogue on the Stage - Art and intercultural education

Paola Cinquina
1-10
Abstract Views : 472
Download :171
10.36923/jicc.v16i2.717

Abstract: The present paper analyses, as a case study from an ethnographic perspective, the experience of building a performance through a participatory process during the Youth Forum on Water and Intercultural Dialogue (Turin 20-25 May 2008). The complexity of the participatory process that involved 23 young people from different countries, followed by three facilitators, is analyzed through four main axes of reflection: a) The use of art for dealing... [...] Read more

Open Access Article Communication

The Power of Virality: Source Credibility, Moral Emotions, and Social Engagement Driving Public Mobilization in ‘Peringatan Darurat’ Videos

Yoma Bagus Pamungkas, Yuwanto, Muhammad Adnan, Nurul Hasfi, Richiana Hapsari
25-35
Abstract Views : 1830
Download :901
10.36923/jicc.v25i3.1115

Abstract: Public mobilization through digital media is reshaping civic participation worldwide, yet the underlying mechanisms remain underexplored in non-Western, collectivist societies. This study examines the viral video Peringatan Darurat, narrated by journalist Najwa Shihab, which triggered mass protests across Indonesia in response to proposed amendments to the Regional Head Election Law (UU Pilkada). Drawing on an integrative framework that... [...] Read more

Open Access Article Special Collections Globalisation or Glocalisation? Intercultural.....

Superficial Causes of AUM Theory Affect Uncertainty and Anxiety among Students in a High-Context Culture

Hui Wen Sun, Norliana Hashim, Jen Sern Tham , Rosmiza Bidin , Zhenyi Li
120-132
Abstract Views : 3509
Download :1037
10.36923/jicc.v23i4.235

Abstract: International students in Malaysian universities face uncertainty and anxiety toward a multi-new culture, a must-encountered cultural shock. This study investigated the relationship between superficial causes of AUM theory and uncertainty and anxiety in a high-context culture. In this study, 388 international students from different faculties were chosen through a method called stratified random sampling, which sampled two public universities... [...] Read more

Open Access Article Linguistics and Language

Exploring Factors Affecting Reading Culture of First-Year Students At A Selected Institution of Higher Learning In South Africa

Madoda Cekiso
173-182
Abstract Views : 4402
Download :1534
10.36923/jicc.v24i4.932

Abstract: Prior research has shown that academic reading poses a significant challenge for university students. One of the primary explanations is the lack of a positive reading culture among university students. Several studies have demonstrated the positive and negative effects of various factors on reading cultures. Notably, some studies indicate that university students do not read books regularly, and their cultural surroundings discourage them... [...] Read more

Open Access Article Intercultural Communication

"Oi! Skins": Trans-Atlantic Gay Skinhead Discourse on the Internet

James Haines
1-06
Abstract Views : 772
Download :1286
10.36923/jicc.v1i1.349

Abstract: For about a year and a half now I have been studying non-racist and anti-racist skinheads and their look-alike neo-nazi "bonehead" cousins, using skin websites, e-mail lists and newsgroups as my primary source of data. As I have had no face-to-face contact with my informants, my approach might be called discourse-centered ethnography. At a Cultural Studies conference in June 1998 I reported on an ether community of US and Canadian gay skins... [...] Read more

Open Access Article Communication

Persuasive Strategies in Email Marketing: An Analysis of Appeal and Influence in Business Communication

Ghaleb Rabab'ah, Sane Yagi , Sharif Alghazo, Rima Malkawi
12-25
Abstract Views : 7874
Download :2089
10.36923/jicc.v24i2.839

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Open Access Article Public Administration

The Importance of Participatory Communication in Development Planning Deliberations for Agritourism Village Enhancement

Adhi Iman Sulaiman, Slamet Rosyadi, Waluyo Handoko, Masrukin Masrukin, Dindy Darmawati Putri,...
144-160
Abstract Views : 5367
Download :1283
10.36923/jicc.v24i1.246

Abstract: Previous research has focused on the implementation of Development Planning Deliberation (DPD) as a tool to improve development communication among stakeholders, but few have explored this issue in the context of democratization in rural economies. Success in DPD is often determined by the capacity and competence of human resources in the government sector, public service, administration, and socioeconomic empowerment. This study examines the... [...] Read more

Open Access Article Intercultural Communication

Effects of ethnic presence in the commercial and public service advertising Perception and attitudes on national non-immigrant population in Spain

Jesús Bermejo Berros, Esther Martínez Pastor
1-16
Abstract Views : 505
Download :270
10.36923/jicc.v13i3.660

Abstract: The aim of this research is to ascertain whether the presence of people from different ethnic backgrounds in commercials and institutional advertising influences the attitudes of native receptors, helping to change the level of persuasion of the advertising message based on the source. This study carried out an experiment by selecting two ads in press - one from a commercial campaign and one from a public service campaign - and creating four... [...] Read more

Open Access Article Intercultural Communication

Communication Experiences of Ugandan Immigrants during Acculturation to the United States A Preliminary Study

Samuel Muwanguzi, George W. Musambira
1-13
Abstract Views : 632
Download :520
10.36923/jicc.v12i3.608

Abstract: This study examined the communication experiences of a section of Ugandan immigrants during their acculturation process to the U.S. Kim’s theory of communication cultural adaptation was applied to identify the communication challenges and strategies used in the acculturation process. Ten women and twelve men were interviewed for the study. Four themes emerged: language, superiority and discrimination, self-promotion and aggressiveness, and... [...] Read more

Open Access Article Intercultural Communication

Managerial Values in Transcultural Conflicts in South Africa Findings from the Schwartz-Value-Model

Claude-Hélène Mayer, Lynette Louw
1-20
Abstract Views : 707
Download :280
10.36923/jicc.v12i3.606

Abstract: The significant globalisation and post-apartheid challenges faced by managers in international organisations in South Africa are well known. Coping with transcultural conflicts is one of the major challenges. The aim of this article is to assess managerial values and their occurrence in transcultural conflicts in the international automotive organisation in South Africa. The Schwartz Value Model is used as theoretical background. This... [...] Read more

Open Access Article Intercultural Communication

From Perceived Rise To Increased Visibility: Intercultural Communication And Visibility Regimes of School Bullying In Kazakhstan

Yermek Buribayev, Zhanna Khamzina
84-92
Abstract Views : 931
Download :557
10.36923/jicc.v26i1.1377

Abstract: Recent public debates in Kazakhstan increasingly frame school bullying as a growing problem. This study examines how this perception of increase is produced and interpreted within a bilingual Kazakh–Russian communicative context. Drawing on a qualitative corpus collected in 2025—comprising 18 focus group discussions, 100 semi-structured expert interviews, and 154 pre-discussion questionnaires—the study traces communicative repertoires and... [...] Read more

Open Access Article Intercultural Communication

The Media’s Influence on Shaping Public Opinion during Martial Law

Yuriy Bidzilya, Yevhen Solomin, Viacheslav Shvets, Andrii Heletei, Hanna Hetsko
146-155
Abstract Views : 3508
Download :1284
10.36923/jicc.v24i4.979

Abstract: This article explores the role of various media in shaping public opinion during martial law in Ukraine. The study aims to evaluate the extent to which media influences public perception, unity, and societal response under the conditions of military conflict. The research methods employed include content analysis of mass media materials, sociological surveys, and graphic and comparative analyses to measure media impact. The study is based on... [...] Read more

Open Access Article Education

Exploring The Possibility of Using Khelobedu As A Medium of Instruction: Teachers And Subject Advisors’ Perspectives

Tsebo Ramothwala, Itani Peter Mandende, Madoda Cekiso
119-128
Abstract Views : 1567
Download :663
10.36923/jicc.v24i3.895

Abstract: The study sought to elicit the perceptions of teachers and subject advisors towards the use of Khelobedu, which is a dialect, as a medium of instruction. This study followed a qualitative approach, through which data were gathered through semi-structured interviews with 8 Foundation Phase teachers and 2 subject advisors in Mopani District. The study revealed that teachers and subject advisors are of the view that Khelobedu would benefit the... [...] Read more

Open Access Article Gender Studies

Experiences and Agency of South African Black Rural Women of KwaZulu-Natal Province, South Africa

Thenjiwe Meyiwa, Thabisile Bellinda Maphumulo, Madoda Cekiso
107-115
Abstract Views : 200
Download :31
10.36923/jicc.v26i2.1375

Abstract: This article seeks to highlight the experiences and agency of KwaZulu-Natal women through the theoretical lenses of African Feminism and the Sustainable Livelihoods Approach (SLA), foregrounding intersectional dynamics of gender, class, and rurality. The paper explores how rural women negotiate structural poverty, climate vulnerability, gender inequality, and socio-cultural constraints while exercising agency in livelihood strategies. Hence,... [...] Read more

Open Access Article Intercultural Communication

Effect of Biographical Variables on Employees' Adaptation to Intercultural Communication in a University of Technology

Maria Mushaathoni
133-145
Abstract Views : 1600
Download :442
10.36923/jicc.v23i4.191

Abstract: Effective intercultural communication is one possible way of improving intercultural competency and ultimately assisting an organisation to achieve success. Employees from different cultural backgrounds are required to adapt and accommodate each other in intercultural communication interactions. Therefore, this article sought to establish the effects of biographical variables on employees at a university of technology. An online... [...] Read more

Open Access Article Gender Studies

Black Women’s Lived Experiences of Informal Street Trading in East London, South Africa

Thenjiwe Meyiwa, Madoda Cekiso, Thabisile Maphumulo, Mashudu C. Mashige
162-171
Abstract Views : 1546
Download :470
10.36923/jicc.v24i2.812

Abstract: The study sought to evaluate women’s lived experiences of informal street trading in East London with specific reference to the coping strategies they adopt and their challenges within the industry.   A qualitative method was used, adopting a case study design. Interviews were conducted with fourteen street trader women participants who were purposefully selected because of the artefacts they displayed for sale. Data collected through... [...] Read more

Open Access Article Intercultural Communication

The Significance of Postcolonial Studies for The Cognitive, Socio-Affective, And Procedural Objectives In Multicultural Foreign Language Teaching

Volker Raddatz
100-108
Abstract Views : 1856
Download :372
10.36923/jicc.v24i1.561

Abstract: The study of postcolonial literature and culture corresponds with recent developments in the didactics of foreign language teaching at the advanced secondary school level and, for that matter, at the university level as well. This article aims to highlight three significant interfaces connecting postcolonial and didactic discourse. Firstly, the challenge posed by the "center" to the "periphery" implies a radical change in perspective and... [...] Read more

Open Access Article Education Intercultural Communication

Embracing Diversity in Multi-Racial Classrooms through Pedagogical Strategies

Kofi Nkonkonya Mpuangnan
202-217
Abstract Views : 3954
Download :1536
10.36923/jicc.v25i2.1075

Abstract: Creating inclusive and supportive learning environments has become critical concern in today’s diverse educational environment. In response, this study has examined the complexities of multi-racial classrooms. It focused on identifying key challenges and proposing actionable pedagogical interventions for educators. The study was grounded in Critical Race Theory which provides valuable lens for understanding and addressing challenges posed by... [...] Read more

Open Access Article Linguistics and Language

Unveiling Discursive Strategies and Ideologies: A Critical Analysis of Migration Discourse in Turkish Newspapers

Awham Rashid Mohammed
58-69
Abstract Views : 2703
Download :761
10.36923/jicc.v24i3.848

Abstract: The portrayal of migrants in the media is frequently shaped by a variety of discursive strategies aimed at influencing public perception. This study examines the discursive strategies employed by two prominent Turkish newspapers, Daily Sabah and Duvar , and the underlying ideologies that drive the selection and utilization of such strategies. The theoretical framework guiding this study draws upon Reisigl’s (2017) model, providing a... [...] Read more

Open Access Article Linguistics and Language

Domestication and Foreignisation in Translation Studies: A Bibliometric Analysis of WoS Core Journal Articles

Gang An
13-22
Abstract Views : 16626
Download :5310
10.36923/jicc.v24i4.933

Abstract: Translation plays a vital role in globalisation by acting as a bridge of cross-cultural communication. The current study investigated 232 published Web of Science (WoS) core journal articles on domestication and foreignisation concepts in translation studies in the past two decades through bibliometric analysis. Specifically, the evolution of the concepts with major research trends, burst detection, keyword timelines, and citation networks is... [...] Read more

Open Access Article Intercultural Communication

Assessing Intercultural Competence: The Case of EFL Pre-Service Teachers in The Mexican Context

Elizabeth Margarita Hernández-López, Patricia Núñez-Mercado, Lilia Sulema Bórquez-Morales
84-96
Abstract Views : 3005
Download :900
10.36923/jicc.v24i4.974

Abstract: This research explores the intercultural competence of Mexican pre-service English language teachers, focusing on the dimensions of attitude, knowledge, skills of interpreting and relating, skills of discovery and interaction, and critical cultural awareness. Using a comprehensive model of intercultural competence as a theoretical framework, the study adapted a self-report questionnaire to assess these dimensions within a non-multicultural... [...] Read more

Open Access Article Intercultural Communication

How Do Chinese Street Food YouTubers Robustly Communicate Cross-Cultural Tourism Destination?

Zinggara Hidayat, Sansan Lestari Suwarno, Jane Marcella
49-69
Abstract Views : 3689
Download :1149
10.36923/jicc.v24i2.556

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world.  This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Open Access Article Intercultural Communication

Destination Image, Cultural Intelligence, and Tourist Loyalty: Insights From a Tunisian Ecotourism Destinatio

Malek Kohli, Sameh SKHIRI, Abu Elnasr E. Sobaih, Ahmed. E. Abu Elnasr
66-81
Abstract Views : 187
Download :17
10.36923/jicc.v26i2.1452

Abstract: This research aims to investigate the structural mechanisms underlying tourist loyalty in emerging ecotourism destinations. Using the Stimulus-Organism-Response framework, it examines how cognitive and affective dimensions of destination image influence loyalty intentions, while exploring the mediating role of cultural intelligence. A quantitative design was deployed, based on a survey of 720 ecotourists in Tunisia, with Structural Equation... [...] Read more

Open Access Article Cultural Studies

“Verdant, Green, Lush:” Aboulela’s Depiction Of The Nile In River Spirit

Shireen H. Alkurdi, Yousef Abu Amrieh
161-169
Abstract Views : 1070
Download :379
10.36923/jicc.v25i4.1293

Abstract: This paper aims to examine how the Arab-British novelist Leila Aboulela portrays the distinctive relationship between her protagonist, Akuany, and the Nile in her recent novel, River Spirit (2023), set during the Mahdist Revolution (1881–1898). This study employs the geocritical approach to examine the interaction between physical spaces and human experiences, highlighting how landscapes influence identity and memory. It analyzes the river... [...] Read more

Open Access Article Special Collections Intercultural Communication And Professional Practice...

Interpersonal Intercultural Adaptation Orientations: A Qualitative Study of Engineering Professionals

Brent Jesiek, Samantha Lapka, Kris Acheson, Franki Kung
19-31
Abstract Views : 2175
Download :936
10.36923/jicc.v26i1.1324

Abstract: Professionals in engineering and many other fields are often expected to work on global teams, setting the stage for frequent interpersonal interactions that span cultural boundaries. To further investigate the nature of such experiences, the findings presented in this paper are based on data collected via interviews and focus groups with 23 technical professionals who had varying levels of exposure to intercultural teamwork. Using an... [...] Read more

Open Access Article Linguistics and Language

Ostensible Commissive Speech Acts In Saudi Spoken Arabic: Socio-Pragmatic Functions

Hameed Yahya A. Al-Zubeiry , Mohammed Ahmed Alzahrani
74-87
Abstract Views : 4110
Download :757
10.36923/jicc.v25i2.1074

Abstract: This study examines the sociopragmatic functions of ostensible commissive speech acts in Saudi spoken Arabic, focusing on invitations and offers. Using a mixed-methods approach that combined participant observation and recall interviews, we analyzed 58 naturally occurring instances through the lenses of speech act theory, politeness theory, and the joint pretense model. The findings reveal eight core communicative functions: signaling... [...] Read more

Open Access Article Public Administration

Environmental, Technical, and Resources Challenges Facing Agroforestry: A Case of Sustainable Land Management in Malaysia

Zaleha Othman, Arfan Shahzad, Subramanian A/L Sri Ramalu
63-76
Abstract Views : 3831
Download :804
10.36923/jicc.v24i1.633

Abstract: Sustainable Land Management (SLM) plays a crucial role in mitigating land degradation and fostering food security. While previous research has primarily concentrated on SLM's scientific application, there remains a lack of insight into the specific challenges encountered in agroforestry practices. Addressing this knowledge gap, our qualitative research employed a multimethod approach, integrating Gioia methodology with case studies, to... [...] Read more

Open Access Article Intercultural Communication

Reducing Ethnocultural Bias in Assessing Students’ Intercultural Competence: An Emic-Etic Approach

Susan Goldstein
18-29
Abstract Views : 4477
Download :773
10.36923/jicc.v25i2.1069

Abstract: Intercultural competence (ICC) is now widely recognized as essential to living and working in an increasingly globalized and multicultural world. As a result, considerable attention and resources are devoted to programs for enhancing and assessing ICC, particularly within post-secondary institutions. Concomitantly, these efforts have spurred a massive increase in the volume of publications focused on fostering students’ ICC.  Yet, recently,... [...] Read more

Open Access Article Education

Is Turnover Relationship to Performance Linear Or U-Inverted? A Systematic Literature Review

Diena Dwidienawati, Munawaroh Zainal, Dyah Gandasari
109-119
Abstract Views : 2860
Download :913
10.36923/jicc.v23i2.80

Abstract: Human resources and organizational culture are critical to the company's success. Employees who remain loyal to their employers will help the company grow with their knowledge and abilities in their field. Career stagnation, on the other hand, has drawbacks such as complacency, a lack of innovation, a lack of work culture, and a lack of diversity. The purpose of this study is to provide currently available studies related to turnover to see... [...] Read more

Open Access Article Intercultural Management

Cultural Intelligence in International B2B Negotiations: An Exploratory Study on the Role of Intercultural Competencies

Sameh Skhiri, Imed Zaiem , Abu Elnasr Sobaih, Hussein Edrees
36-48
Abstract Views : 4867
Download :1632
10.36923/jicc.v25i3.1162

Abstract: The aim of this study is to explore the role of cultural intelligence in international business-to-business (B2B) negotiations involving culturally diverse dyads. While intercultural competencies have been widely studied, the specific contribution of cultural intelligence, viewed both as a form of intelligence and a practical competence, remains underexplored in negotiation contexts. This study addresses this gap by investigating how cultural... [...] Read more

Open Access Article Intercultural Communication

Occidentalism Revisited: Insights from Contemporary Anglophone Arab Diasporic Literature

Ahmed Shalabi, Yousef Abu Amrieh
134-145
Abstract Views : 2056
Download :739
10.36923/jicc.v24i4.977

Abstract: Occidentalism has traditionally been regarded as a theoretical perspective through which the Arab “self” represents the Western “other.” Scholars who have made critical and insightful contributions to the development of the concept of Occidentalism within Arab literary traditions include Hasan Hanafi, Rasheed El-Enany, Zahia Smail Salhi, and most recently, Ahmed Shalabi and  Yousef Abu Amrieh. Shalabi and Abu Amrieh have proposed a new... [...] Read more

Open Access Article Special Collections Intercultural Communication And Professional Practice...

The Importance of Being Understood: Intercultural Communication in Social Professions as a Tightrope Walking

Sarah Ali Mohamed, Doris Lüken-Klaßen
110-120
Abstract Views : 1463
Download :620
10.36923/jicc.v25i4.1264

Abstract: Global migration continues to reshape demographic and societal landscapes, requiring close attention to refugee integration and the intercultural communication it demands. This study aims to understand how social professionals navigate intercultural encounters with refugee families in the context of family education and counselling. Using a qualitative longitudinal design, we conducted repeated expert interviews with professionals from 33... [...] Read more

Open Access Article Cultural Studies

Sustainable Digital Conservation of Local Performing Arts: A Model for Preservation, Innovation, and Audience Engagement

Long Cai, Ratanachote Thienmongkol, Ruethai Nimmoi
140-154
Abstract Views : 1574
Download :692
10.36923/jicc.v25i3.1174

Abstract: This study aimed to investigate how digital technology integration, community participation, and innovation in performance formats influence the sustainable digital conservation of local performing arts, with a specific focus on Choy Li Fut martial arts. It also explored the mediating role of perceived authenticity and the moderating effect of digital literacy in enhancing preservation effectiveness and audience engagement. A quantitative... [...] Read more

Open Access Article Intercultural Communication

Intercultural Sensitivity Among In-Service Teachers in Greece: A Nationwide Survey Using the Intercultural Sensitivity Scale

Ioannis Karras, Ioannis Themelis
52-65
Abstract Views : 156
Download :32
10.36923/jicc.v26i2.1439

Abstract: This study aims to examine the intercultural sensitivity (IS) of in-service teachers in Greece by providing a nationwide profile across the five dimensions of the Intercultural Sensitivity Scale (ISS). Addressing a gap in previous Greek research, which has largely focused on pre-service teachers, specific specializations, or geographically limited samples, the study investigates whether Greek teachers’ intercultural sensitivity is balanced... [...] Read more

Open Access Article Communication

Trend Research o Rural Broadcasting on Communication Science Based on Bibliometric Approach

Dian Wardiana Sjuchro
33-44
Abstract Views : 2950
Download :970
10.36923/jicc.v23i1.110

Abstract: Rural broadcasting is an important tool for providing development-focused messages to rural populations. Research on this topic is necessary for creating informed proposals for rural broadcasting legislation. According to a bibliometric study by Evangelos M. Pallis of Hellenic Mediterranean University, the most common sources of research on rural broadcasting are M/C Journal, IEEE Transactions on Broadcasting, and Media Culture & Society... [...] Read more

Open Access Article Intercultural Communication

An Intercultural Communication Management Framework For Culturally Diverse Organisations

Maria Mushaathoni
23-33
Abstract Views : 7088
Download :2003
10.36923/jicc.v25i4.1227

Abstract: In the context of increasing globalisation and workforce diversity, organisations face growing challenges in fostering effective intercultural communication, collaboration, and cohesion among employees from varied cultural backgrounds. Poor intercultural communication can lead to conflict, misunderstanding, and decreased organisational performance. This study aims to propose a comprehensive Intercultural Communication Management Framework... [...] Read more

Open Access Article Cultural Studies

Respect For Race and Culture In a Modern Feminist Society: An Analysis of Beauty Product Advertising Messages on Instagram

Zinggara Hidayat, Amanda Lasha Budiman, Yudi Pratama, Shinta Mursiati Annisa, Desri F. N....
82-94
Abstract Views : 5073
Download :1351
10.36923/jicc.v23i2.114

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

Open Access Article Linguistics and Language

Linguistic And Sociocultural Adaptability In The Emergency And Rescue Field

Dalal S. Almubayei
183-201
Abstract Views : 1266
Download :549
10.36923/jicc.v25i2.1136

Abstract: This study investigates Emergency Medical Services (EMS) in Kuwait, with a particular focus on the cultural awareness and communication adaptability of paramedics and Emergency Medical Technicians (EMTs). EMS professionals routinely engage with patients from diverse sociocultural, linguistic, and religious backgrounds, complexities that are further heightened by the urgent, high-pressure nature of emergency care. Given Kuwait’s unique... [...] Read more

Open Access Article Intercultural Communication

Cultivating Intercultural Communicative Competence in Chinese General University Students Using the Triad-Layers Model

Zheng Yang, Wilawan Champakaew, Sasima Charubusp
1-13
Abstract Views : 2496
Download :147
10.36923/jicc.v25i4.1206

Abstract: Developing intercultural communicative competence among Chinese university students is essential in the era of globalization; however, disparities persist between ranked universities and general universities. While RUs benefit from extensive internationalization resources, general universities often lack structured intercultural communication instruction and opportunities due to resource disparities, prestige, or geographic constraints, and... [...] Read more

Open Access Article Intercultural Communication

When East Meets West: Polish Business Communication from a Cross-Cultural Perspective

Hanna Bulawka, Joanna Molek, Julita Wozniak
97-108
Abstract Views : 8345
Download :1750
10.36923/jicc.v23i2.188

Abstract: This paper investigates how foreign nationals living and working in Poland evaluate Polish colleagues’ communication in English and its effectiveness in international business. It identifies features of linguistic behaviour attributed to Polish business interactions. Five dimensions of cultural variability (directness, emotionality, power distance, confrontation, critical evaluation) are used as benchmarks and offer an observational framework... [...] Read more

Open Access Article Cultural Studies

Green Entrepreneurship Based On Local Characteristics and Culture To Support Sustainable Eco-Tourism: A Case Study

Rahmawati, Handayani, Suprapti, Airawaty, Lyna Latifah
66-75
Abstract Views : 3713
Download :1421
10.36923/jicc.v23i1.71

Abstract: The research problem is that West Nusa Tenggara lacks the local characteristics to support sustainable eco-tourism and culture. The case study of the quantitative descriptive method was used to describe the motivation behind the establishment of sustainable eco-tourism, the evaluation of triple helix support factors (government, academia, and green product business actors) in the development of the ecotourism, evaluation of internal factors... [...] Read more

Open Access Article Intercultural Communication

Culturally Congruent And Linguistically Correct Translations Of Proms As A Basis For Communication In Healthcare

Lise-Merete ALPERS, Ingrid Hanssen
14-21
Abstract Views : 2829
Download :892
10.36923/jicc.v22i3.83

Abstract: Patient-reported outcome measures (PROMs) are questionnaires used in clinical settings to provide information of a patient’s health status. In encounters with ethnic minority patients, translations of these are needed. However, producing linguistically correct and culturally congruent translations of PROMs is complicated. The aim of the study was to investigate the challenges of translating PROMs according to standard translatory rules. The... [...] Read more

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