Abstract: For several decades, the use of the internet to frame stories has posed significant challenges for conventional media houses globally, including in South Africa. Moreover, what remains largely unexplored is the impact of using Indigenous languages to cover international events on social media platforms in South Africa. To address this research gap, this study examines the framing strategies employed by the South African Broadcasting... [...] Read more

Abstract: This study explores the use of social media by indigenous religious organizations in Indonesia to preserve cultural identity and teachings amidst the challenges of the digital era. Focusing on two contrasting cases—Paguyuban Budaya Bangsa (PBB) in Central Java and Lalang Rondor Malesung (Laroma) in North Sulawesi—the research examines how each organization approaches digital adaptation within its social and cultural context. PBB, with its... [...] Read more

Abstract: Given recent international trends in globalized healthcare systems, an analysis of the cultural representations of patient and physician imagery was conducted on 66 medical tourism websites. Expectancy violations theory serves as the intercultural theoretical framework for exploring the medical tourism process overall, and quality of care expectations specifically. Results revealed the type of website and international region of care varied... [...] Read more

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Abstract: This sociolinguistic study explored the significance of language preservation through the use of indigenous forms of address by the Vhavenḓa in South Africa.  Indigenous forms of address are integral to the language and cultural identity of a society. Furthermore, they are indispensable in the preservation of the language and culture of any society. Ignoring the use of these forms of address can lead to language shift or even extinction. This... [...] Read more

Abstract: Intercultural Bilingual Education (IBE) seeks to provide an educational experience that respects and values the cultural and linguistic diversity of indigenous peoples. This study aimed to analyze the implementation of IBE across initial, primary, and secondary education levels in indigenous communities of the Amazon region. A qualitative methodology was employed, involving interviews with teachers at all three educational levels,... [...] Read more

Abstract: This study examines the use and perception of taboo language in Tshivenḓa-speaking communities, with a focus on how cultural norms, social expectations, and digital communication shape linguistic behaviour. The aim is to explore the social and generational dynamics influencing taboo expressions, particularly in the context of evolving communication norms brought about by modernisation and social media. Rooted in Sociolinguistic Theory, the... [...] Read more

Abstract: The article examines the aspects of similarity and diversity between different cultures through a cognitive metaphorological approach. The aim is to show in which way both aspects are intertwined and in which way they are relevant for both a theoretical foundation of intercultural communication in general and for solving problems of understanding that can arise in special fields of intercultural communication. The article attempts to... [...] Read more

Abstract: The symbols and images projected through mass media shape and constrain an individual’s understanding of and interaction with their environment. Across cultures, road signs employ seemingly universal, generic, human symbols. Cross-cultural variance does occur, however, in the degree to which such icons include characteristically masculine, feminine, and gender neutral features. This investigation, a full scale study of an earlier pilot,... [...] Read more

Abstract: Despite the general global consistency of road signs, the depicted human icons possess varying degrees and types of gender by country. This paper proposes that greater gender typing in road signs communicates greater inequality in a cultures’ attitude towards women. Leveraging theoretical concepts from semiotics and Bandura’s social cognitive theory, this pilot study creates and measures a visual gender scale and completes a content and... [...] Read more

Abstract: Bolivia is a multilingual society recognising as many as 36 different ethnic groups with more or less different languages. The attitude towards bilingualism is based on experiences acquired over centuries through a history characterized by a minority ruling the majority. As in the other Latin American countries the ruling elite of Spanish descent has systematically neglected the culture and languages of the indigenous peoples. The Educational... [...] Read more

Abstract: Contextual synonymy plays a significant role in contemporary media discourse by shaping semantic emphasis and emotional framing through figurative lexical choices. While previous research has examined metaphorical and evaluative language within individual domains, systematic cross-discursive comparisons remain limited. This study investigates the mechanisms underlying the creation and functioning of contextual synonyms in medical, political,... [...] Read more

Abstract: The collaboration between art and science provides a powerful avenue for addressing complex scientific challenges and fostering intercultural communication. However, the intersection of paleontology, surrealism, and paleoart remains underexplored, presenting a critical gap in art-science scholarship. This study investigates how paleontological inquiry can be inspired by intercultural surrealistic representations, focusing on the works of... [...] Read more

Abstract: This study aims to describe the dialogue with the ancestors in traditional events mot nini (burning candles), which is usually done by indigenous peoples in Noemuti Village, North Central Timor. The method that was used for this study is ethnographic analysis. The research used a qualitative research method by direct observation and interviews. The description of this study is also based on a realist ethnographic analysis. From the research... [...] Read more

Abstract: In Mexico, there is a high incidence of health-related problems among indigenous ethnic groups that are otherwise prevented and have a low impact in non-indigenous rural communities. The Mexican Ministry of Health acknowledges that this problem may be in part due to the fact that the vision of the indigenous patient regarding health issues has been omitted from official programmes. In this paper we show that although understanding cultural... [...] Read more

Abstract: Pottery making among the Awajún has historically been a feminine practice that intertwined technical expertise, symbolic prestige, and community legitimacy. In recent decades, however, this practice has been reshaped by market-oriented logics and "cultural rescue" initiatives that have altered its original meanings and social functions. This study explores how the transformation of traditional Awajún pottery, historically a ritual, feminine,... [...] Read more

Abstract: In this study we compare the situation of two minorities, the San people of Botswana and the Travellers in Norway. We want to explore how their way of life, their culture, travelling then want to show how knowledge of resilience and protective factors can be important for the survival and development of minority cultures in general and for the life and education of children in particular. [...] Read more

Abstract: This study aims to develop a heutogogy learning model which determines indigenous resources to improve numeracy literacy for high school educator to prepare their educator against disruptive education. This type of research is development research by using the ADDIE method according to two stages, namely (a) exploratory research to identify educator characteristics and needs, and (b) development research to develop a heutogogy model based on... [...] Read more

Abstract: The Tobelo ethnic group in North Halmahera faces increasing deforestation driven by mining activities and illegal logging, despite their longstanding cultural traditions dedicated to forest preservation. This study aims to explore the forms of local wisdom that continue to guide the Tobelo community in sustainable forest management. Using a qualitative ethnographic approach, data were collected through field observations, in-depth interviews,... [...] Read more

Abstract: Yoik is the old Sami form of music/singing produced according to old conventions and used in various communication contexts. A yoik referring to a particular person, a so-called person-yoik, constitutes a musical expression of that person and may be a more powerful symbol of identity and connectedness than a person’s name and may awaken memories otherwise forgotten in patients with dementia. This paper is based on a qualitative interview... [...] Read more

Abstract: The current study looks at the metaphors for rocks in Isabella Hammad's novel The Parisian (2019 ). It seeks to demonstrate how Isabella Hammad employs rock analogies to describe and provide an understanding into her characters, Midhat, Jamil, and Fatima. Midhat, who studied abroad, has a hyphenated identity and is portrayed as a compromise—less resistant, delicate, and adaptable. The inverse of the properties of the rocks/stones. The other... [...] Read more

Abstract: In this article I will consider the discussion on the educational system in Bolivia. Education is a potentially powerful way of communication. The educational reform of 1994 was a radical reform making it possible for the Indigenous peoples to receive education in their native languages. Nevertheless the government of Evo Morales abolished it as soon as they were in position, starting the process of making a new law with the slogan... [...] Read more

Abstract: Financial incentives play a crucial role in the bilingual intercultural education of university students; therefore, this study aims to analyze the impact that Beca 18 has on bilingual university students from an intercultural approach. The study uses a qualitative approach, employing the interview technique, conducted with students from the Toribio Rodríguez de Mendoza National University of Amazonas and the Fabiola Salazar Leguía National... [...] Read more

Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more

Abstract: This study aimed to analyze the inclusion process for students from the Awajún and Wampis ethnic communities within conventional university education in Peru. A case study design with an interpretative qualitative approach was employed. Data were collected using semi-structured, in-depth interviews with five students—three from the Awajún community and two from the Wampis community—selected through convenience sampling. Additionally, two life... [...] Read more

Abstract: This study explores the metaphorical and metonymical expressions of sadness and joy in French idiomatic expressions, collected from various media sources and YouTube channels. Using a qualitative research design, it applies the Extended Conceptual Metaphor Theory to analyze how these emotions are conceptualized through image schemas, domains, and mental spaces. A type-based approach is used to categorize the source domains underlying these... [...] Read more

Abstract: The portrayal of migrants in the media is frequently shaped by a variety of discursive strategies aimed at influencing public perception. This study examines the discursive strategies employed by two prominent Turkish newspapers, Daily Sabah and Duvar , and the underlying ideologies that drive the selection and utilization of such strategies. The theoretical framework guiding this study draws upon Reisigl’s (2017) model, providing a... [...] Read more

Abstract: This study examines Sulayman Al Bassam’s adaptations of Shakespeare’s Hamlet, Richard III, and Twelfth Night, analyzing how his reworkings critique political leadership in the contemporary Arab world and deconstruct the Western discourse on Islamic terrorism. Al Bassam utilizes the disruptive elements in Shakespeare’s original works to engage with issues of religious extremism, Western opportunism, and authoritarianism in Arab/Muslim... [...] Read more

Abstract: Poetry is a form of literature that depends on artistic images to express emotions, feelings, attitudes, etc. It is, however, assumed that poetry is a difficult genre to translate, since some of the poet's feelings, emotions, and visualizations are untranslatable despite the translator’s professionalism and experience. This study aims to shed light on the translatability of the figures of speech in Moore’s  English translation of Qabbani’s... [...] Read more

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Abstract: Effective intercultural communication is one possible way of improving intercultural competency and ultimately assisting an organisation to achieve success. Employees from different cultural backgrounds are required to adapt and accommodate each other in intercultural communication interactions. Therefore, this article sought to establish the effects of biographical variables on employees at a university of technology. An online... [...] Read more

Abstract: Prior research has shown that academic reading poses a significant challenge for university students. One of the primary explanations is the lack of a positive reading culture among university students. Several studies have demonstrated the positive and negative effects of various factors on reading cultures. Notably, some studies indicate that university students do not read books regularly, and their cultural surroundings discourage them... [...] Read more

Abstract: Cultural words usually pose some challenges to translators, especially when they translate texts into languages which are culturally different. This study investigates the translation of cultural items in The Forty Hadiths by Imam Al-Nawawi. It adopted the qualitative approach for selecting and analyzing the translation of culturally-bound items of the selected Prophet Mohammed’s hadiths posted on the Web by Sunnah.com. Moreover, it used... [...] Read more

Abstract: This study intended to propose a model of intercultural communicative competence integrating international posture, L2 motivational self-system, autonomy, and cognitive learning strategies. To do so, 180 EFL learners in the Iranian EFL context, selected by convenience sampling procedure, participated in the study. The findings, derived from structural equation modeling, showed that the model adequately fits to the data. That was discussed... [...] Read more

Abstract: In recent times, the advancement of technology and globalization has significantly impacted educational practices worldwide, making teaching and learning increasingly complex and interconnected. In the field of English Language Teaching (ELT), these changes have challenged traditional approaches and necessitated the integration of more culturally diverse materials to reflect the global usage of English. Against this backdrop, this study aims... [...] Read more

Abstract: The focus of this research is to explore more deeply the values contained in Ume Kbubu as a cultural heritage that can be applied to school learning. The method used in this research is a qualitative method with an ethnographic approach to describe the values contained in the Ume Kbubu house. Data collection was carried out by conducting a literature study to find sources related to the history of Ume Kbubu; direct observation at the... [...] Read more

Abstract: This paper aims to examine how the Arab-British novelist Leila Aboulela portrays the distinctive relationship between her protagonist, Akuany, and the Nile in her recent novel, River Spirit (2023), set during the Mahdist Revolution (1881–1898). This study employs the geocritical approach to examine the interaction between physical spaces and human experiences, highlighting how landscapes influence identity and memory. It analyzes the river... [...] Read more

Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more

Abstract: The primary objective of any Business English course is to equip learners with the communicative competence required for professional environments. Accordingly, this study aimed to design and evaluate a technology-enhanced educational intervention to improve Business English proficiency among undergraduate economics students. Employing an action research methodology, the study was supported by post-tests, student surveys, and descriptive... [...] Read more

Abstract: Most existing digital platforms for Intangible Cultural Heritage (ICH) suffer from low user engagement, limited interactivity, and insufficiently emotional or immersive content, factors that hinder their potential to sustain and promote traditional crafts. This study designs and evaluates a culturally informed bamboo weaving interface for ICH by integrating the Garrett User Experience (UX) Model with selected visual communication principles.... [...] Read more

Abstract: The distinction between the Self and the Other is a foundational concept across disciplines such as sociology, philosophy, cultural studies, anthropology, and psychology. This study examines the dynamic processes by which individuals position the Self and the Other in intercultural communication, with particular focus on how people interpret artistic works from unfamiliar cultures through processes of categorization and identity assignment.... [...] Read more

Abstract: Public mobilization through digital media is reshaping civic participation worldwide, yet the underlying mechanisms remain underexplored in non-Western, collectivist societies. This study examines the viral video Peringatan Darurat, narrated by journalist Najwa Shihab, which triggered mass protests across Indonesia in response to proposed amendments to the Regional Head Election Law (UU Pilkada). Drawing on an integrative framework that... [...] Read more

Abstract: This SLR was conducted in the field of digital communication in the specific context of intercultural communication. The main purpose of this SLR was to assess studies on psychological outcomes, anxiety, self-efficacy, and social media fatigue (SMF) among digital natives and digital immigrants who use social media and experience social media overload (SMO). Unlike meta-analyses, which statistically combine effect sizes, the present study was... [...] Read more

Abstract: For a long time, Maluku civilization has been heterogeneous. It can be seen in differences in ethnicity, beliefs, language, and culture, creating conflicts. This research intends to identify and resolve conflicts utilizing local wisdom, particularly regional language, and cultural viewpoints. It is a descriptive qualitative study that adopts an ethnolinguistic perspective to analyze data. Data was collected through participatory observation... [...] Read more

Abstract: Orthography is a critical component of the English language and serves as a repository for its linguistic and cultural heritage. The evolution of English orthography can be traced through three major stages: Old English, Middle English, and Modern English, each reflecting the socio-political circumstances of its time. Written records from the Old and Middle English periods reveal that the complexity of English spelling arises from the... [...] Read more

Abstract: This study aims to design, develop, and evaluate a semantic knowledge graph (KG) and web application that ethically and effectively represents the ethnographic diversity of 375 ethnic groups across Thailand, Laos, Myanmar, Cambodia, Vietnam, and China. Addressing the limitations of conventional Knowledge Organization Systems (KOS), the project integrates semantic web technologies with community-informed data to capture complex relationships... [...] Read more

Abstract: Over the past 40 years, China has become progressively more open and integrated into globalization, including foreign-made movies and TV shows. The influence of American popular culture extends to English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power.’ This research examines how their attitudes and behaviors are influenced by these depictions of American culture and values, and how this shapes their future... [...] Read more

Abstract: This article examines the significant phenomenon of the use of what we term "Urban Ammani Arabic" (UAA) by most adult female speakers in the Amman metropolitan area, particularly when this dialect differs from the one they acquire or use in their domestic environments. To explore this, 132 adult female speakers were selected to participate in both sociolinguistic and semi-structured interviews. These interviews aimed to uncover the... [...] Read more

Abstract: Creating inclusive and supportive learning environments has become critical concern in today’s diverse educational environment. In response, this study has examined the complexities of multi-racial classrooms. It focused on identifying key challenges and proposing actionable pedagogical interventions for educators. The study was grounded in Critical Race Theory which provides valuable lens for understanding and addressing challenges posed by... [...] Read more

Abstract: This study explores the lived experiences of religious tourism and intercultural communication at the Loang Baloq Tomb in West Lombok, Indonesia—a sacred site where spiritual pilgrimage and local cultural practices converge. Using a phenomenological approach, the research investigates how visitors, caretakers, and community members interact, perform rituals, and make meaning within a shared sacred environment. Drawing on interviews with 25... [...] Read more

Abstract: The current study aimed to assess the intercultural competence (IC) of Chinese students of Spanish as a foreign language (SFL) using Chen's (2019) Chinese Intercultural Competence Scale (CICS), as well as to investigate which external factors influence the acquisition of IC in the field of SFL. The quantitative data from the study show that the participants' IC level was neither high nor low. Their level of IC was affected by age, study... [...] Read more

Abstract: Hall's encoding/decoding model has been widely used in mass media, but its potential in social media studies has not been explored thoroughly. To this end, this paper aims to broaden the fundamental principles and assumptions of the model and apply them to audience engagement and interaction in constructing cultural meaning through social media. By analysing the YouTube channel of Liziqi (Vlogger), this study adopts a two-stage content... [...] Read more

Abstract: This study aims to the identification of cultural values contained in the Mbaru Niang traditional house as a guide in the life of the Wae Rebo community, which can be applied to learning. The methods of this research are qualitative, using an ethnographic approach, which can be applied in learning so that an in-depth description and analysis of cultural values is obtained. Data collection by interview guidelines, observation, and... [...] Read more

Abstract: Sustainable Land Management (SLM) plays a crucial role in mitigating land degradation and fostering food security. While previous research has primarily concentrated on SLM's scientific application, there remains a lack of insight into the specific challenges encountered in agroforestry practices. Addressing this knowledge gap, our qualitative research employed a multimethod approach, integrating Gioia methodology with case studies, to... [...] Read more

Abstract: This study aimed to obtain data from previous studies on the relevance culture of Islamic economic principles and democracy and welfare based on the Pancasila ideology. Our data search was conducted electronically on many international and national publications between 2010 and 2021. Furthermore, our data has been analyzed involving several techniques such as data analysis, interpretation, in-depth analysis of critical evaluation, and drawing... [...] Read more

Abstract: The study sought to evaluate women’s lived experiences of informal street trading in East London with specific reference to the coping strategies they adopt and their challenges within the industry.   A qualitative method was used, adopting a case study design. Interviews were conducted with fourteen street trader women participants who were purposefully selected because of the artefacts they displayed for sale. Data collected through... [...] Read more

Abstract: The research problem is that West Nusa Tenggara lacks the local characteristics to support sustainable eco-tourism and culture. The case study of the quantitative descriptive method was used to describe the motivation behind the establishment of sustainable eco-tourism, the evaluation of triple helix support factors (government, academia, and green product business actors) in the development of the ecotourism, evaluation of internal factors... [...] Read more

Abstract: This study aimed to investigate how digital technology integration, community participation, and innovation in performance formats influence the sustainable digital conservation of local performing arts, with a specific focus on Choy Li Fut martial arts. It also explored the mediating role of perceived authenticity and the moderating effect of digital literacy in enhancing preservation effectiveness and audience engagement. A quantitative... [...] Read more

Abstract: This sociolinguistic study explores the power dynamics reflected in Tshivenḓa heritage forms of address in the Vhembe District, Limpopo Province, South Africa. Power dynamics refer to the ways in which power is distributed, exercised, and negotiated within social relationships, organisations, and broader societal structures. They encompass how authority is allocated, how individuals or groups assert influence, and how power shifts or is... [...] Read more

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

Abstract: This study examines the negotiation of cultural values in Lombok Islamic boarding schools through an intercultural perspective. Its main focus is to analyze how pesantren become an intercultural space for negotiating cultural diversity amid modernization, using Bourdieu's theory. A qualitative approach with critical ethnographic methods was used. Data were collected from 36 participants, in-depth interviews with key informants, and document... [...] Read more

Abstract: Intercultural competence (ICC) is now widely recognized as essential to living and working in an increasingly globalized and multicultural world. As a result, considerable attention and resources are devoted to programs for enhancing and assessing ICC, particularly within post-secondary institutions. Concomitantly, these efforts have spurred a massive increase in the volume of publications focused on fostering students’ ICC.  Yet, recently,... [...] Read more

Abstract: This study examines the relationship between team performance and subjective well-being in multicultural organizational contexts, and the mediating role of cultural integration in these relationships. Existing research highlights that understanding well-being is essential in enhancing team outcomes, yet limited studies have explored this link across diverse work settings. These findings support using well-being as a significant predictor when... [...] Read more

Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Abstract: This research focuses on social media use by Asian international students in the U.S. and its impacts on their subjective well-being, social support, and cultural adjustment. In-depth interviews were conducted with 17 international students from six Asian countries who are studying in a Midwestern University in the U.S. The research finds that social media helps to compensate Asian international students for the loss of social support and... [...] Read more

Abstract: Legally, the law in Indonesia has regulated and mandated female representation of 30%, but in the Aceh election supervisory institution, the representation figure does not reach the threshold. Aceh, as a province that was given the privilege of Sharia autonomy, actually experienced a deficit of representation, not caused by theological reasons, but because of structural obstacles and institutional bias. This study aims to evaluate the... [...] Read more

Abstract: This research comprises two studies that examined cultural differences in nonverbal expressivity between Japan and Korea. While prior research has highlighted East–West contrasts, less attention has been given to distinctions within collectivistic cultures. Employing the psychological construct of self-construal (subjective, objective, and autonomous selves), which is thought to distinguish Japanese and Korean cultures, we investigated how... [...] Read more