Abstract: This study investigates Jordanian EFL teachers' perspectives on the impact of Interactive Whiteboard (IWB) technology on word identification enhancement. Drawing on the theory of Multimedia Learning, the research aims to address a gap in the literature regarding EFL educators' perceptions of using IWBs to improve word identification skills. A cross-sectional survey was administered to 124 Jordanian EFL teachers, and data were analyzed using... [...] Read more

Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more

Abstract: Many adolescents are exposed to violent content in digital games due to their widespread use. Aggression among students is becoming more common throughout the world, including in Jordan. In light of this, the study explored how exposure to violent digital games influences students' aggression. Normative beliefs about aggression (NBAA) are also discussed based on the prediction that this variable mediates the relationships between violent... [...] Read more

Abstract: This study examines the pragmatic functions of mʕliʃ in Jordanian Arabic and explores how this discourse marker operates in naturally occurring interaction. The analysis is based on 175 tokens collected from everyday conversations across different social contexts. Using a qualitative discourse-analytic approach supported by descriptive frequency analysis, the study identifies eleven pragmatic functions of mʕliʃ, including consolation, request... [...] Read more

Abstract: This article examines the significant phenomenon of the use of what we term "Urban Ammani Arabic" (UAA) by most adult female speakers in the Amman metropolitan area, particularly when this dialect differs from the one they acquire or use in their domestic environments. To explore this, 132 adult female speakers were selected to participate in both sociolinguistic and semi-structured interviews. These interviews aimed to uncover the... [...] Read more

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Abstract: This study investigates the framing of the Gaza conflict on social media in Jordan and its impact on public opinion. By employing qualitative methods, it explores the emotional, political, and ideological underpinnings of digital discourse through in-depth interviews with Jordanian social media users, journalists, and political analysts. The findings reveal that online conversations predominantly center on humanitarian and moral matters;... [...] Read more

Abstract: The global technological transformation has greatly changed and improved almost every part of our life. Notably, today, social media influences us even for the basic necessities of life, such as education. By keeping the importance of social media in education, this research also focuses on the effects of YouTube culture in improving students' academic performance in Jordan. The researchers used Structural Equation Modeling (SEM)as the study... [...] Read more

Abstract: This study aims to uncover the relationship between two cybercrimes, harassment and blackmailing, as well as their impact on Jordanian society. The study population included 90 prosecutors working in Jordanian courts. The researchers used the relational method in the second half of the academic year 2020. According to Jordanian prosecutors, the rate of cybercrime harassment is average, whereas that of blackmail is high. The findings also show... [...] Read more

Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more

Abstract: Ambiguity in some syntactic structures of the same language has always posed problems to the human translator and to machine translation. These problems become more complex for the Machine Translation of genetically unrelated languages such as Arabic, English and French. Arabic Lexical ambiguity in Natural Language Processing (NLP) also poses problems when the semantic fields of Arabic words differ from those of English for instance. This... [...] Read more

Abstract: A mounting body of evidence suggests that despite the existence of shared underlying elements, politeness is realized differently across cultures. This study examines the politeness strategies used by 50 Jordanian native speakers of Arabic and 50 American native speakers of English. A 9-item Discourse-Completion Task was used to collect the data for the purpose of identifying potential similarities and differences in the use of (and response... [...] Read more

Abstract: Directed qualitative content analysis (QCA) is a qualitative analysis method that has been recently explained and employed practically by a few researchers at the international level. They employed it deductively in most cases, primarily within qualitative research guidelines. In contrast to the inductive method, which starts with a general hypothesis and builds upon it as it gathers data, the deductive method, also known as the directed... [...] Read more

Abstract: This paper examines unintentional humour, as a  non-bona-fide  instance of communication, in the translation of shop signs in the Jordanian public commercial environment. It shows that unintentional humour not only permeates a shop sign's translated version, but is also indissolubly linked to its lingua-cultural and social context. Closer scrutiny reveals that unintentional humour, just like intentional humour, essentially emerges... [...] Read more

Abstract: This study examines the sociopragmatic functions of ostensible commissive speech acts in Saudi spoken Arabic, focusing on invitations and offers. Using a mixed-methods approach that combined participant observation and recall interviews, we analyzed 58 naturally occurring instances through the lenses of speech act theory, politeness theory, and the joint pretense model. The findings reveal eight core communicative functions: signaling... [...] Read more

Abstract: This study presents a contrastive analysis of the Graduation subsystem within Appraisal Theory, examining the strategic deployment of Force and Focus resources in newspaper editorials from two sociocultural contexts: Saudi Arabia (Asharq Al-Awsat, Arabic) and the United States (The New York Times, English). While existing Appraisal research has largely emphasized Attitude and Engagement, the role of Graduation in shaping persuasive discourse... [...] Read more

Abstract: This study investigates Emergency Medical Services (EMS) in Kuwait, with a particular focus on the cultural awareness and communication adaptability of paramedics and Emergency Medical Technicians (EMTs). EMS professionals routinely engage with patients from diverse sociocultural, linguistic, and religious backgrounds, complexities that are further heightened by the urgent, high-pressure nature of emergency care. Given Kuwait’s unique... [...] Read more

Abstract: The current study aims to identify students’ level of involvement in the Arabic language textbook content provided in cycle one within the United Arab Emirates by addressing two questions: (i) What is the student's level of involvement in the scientific materials contained in Arabic language textbooks for cycle one within the United Arab Emirates? (ii) What is the student's level of involvement in the language activities contained in Arabic... [...] Read more

Abstract: People speak different languages across the globe and belong to different cultures, but they still need to communicate. People of discrete cultures think differently and use various concepts and expressions across languages. Such differences appear in literature and are expressed through culture-specific items (CSIs). This study analyzes the CSIs in Al Shehhi’s أنا و العم سام /?na: wa l؟am sa:m/ (2016) and its English translation, ‘Uncle Sam... [...] Read more

Abstract: Among the animated series that became very popular and witnessed tremendous success in the Arab world is the Japanese Detective Conan, which was first dubbed in 1998 and redubbed in 2013 to convey Islamic values. However, the re-dub did not attract wide viewership and remained infamous among the Arabic anime community. This study is an attempt to investigate the differences between the two versions with a particular emphasis on technical... [...] Read more

Abstract: Cultural words usually pose some challenges to translators, especially when they translate texts into languages which are culturally different. This study investigates the translation of cultural items in The Forty Hadiths by Imam Al-Nawawi. It adopted the qualitative approach for selecting and analyzing the translation of culturally-bound items of the selected Prophet Mohammed’s hadiths posted on the Web by Sunnah.com. Moreover, it used... [...] Read more

Abstract: Poetry is a form of literature that depends on artistic images to express emotions, feelings, attitudes, etc. It is, however, assumed that poetry is a difficult genre to translate, since some of the poet's feelings, emotions, and visualizations are untranslatable despite the translator’s professionalism and experience. This study aims to shed light on the translatability of the figures of speech in Moore’s  English translation of Qabbani’s... [...] Read more

Abstract: Patient-reported outcome measures (PROMs) are questionnaires used in clinical settings to provide information of a patient’s health status. In encounters with ethnic minority patients, translations of these are needed. However, producing linguistically correct and culturally congruent translations of PROMs is complicated. The aim of the study was to investigate the challenges of translating PROMs according to standard translatory rules. The... [...] Read more

Abstract: Effective use of business intelligence has become essential for small and medium-sized organizations (SMEs) in the era of digitalization due to the introduction of new technologies. Therefore, this study aims to measure the influence of the Technology Acceptance Model (TAM) and other factors, for example, the quality of information, organization readiness and technology infrastructure, on business intelligence. A quantitative research... [...] Read more

Abstract: The domain of intercultural friendships between international and host national students represents a pivotal aspect of international higher education and intercultural communication. In response to the evident research gap within this realm, we conducted a phenomenological inquiry to explore how eight Omani students establish friendships with US host students and the factors that might either facilitate or impede these intercultural... [...] Read more

Abstract: This study examines the nuances among the chosen near-synonyms and the extent to which the translators considered such nuances in the selected translations of the Qur’an. It seeks to identify the meanings of two sets of near-synonyms in their Qur’anic contexts based on the Qur’ānic exegeses. It also highlights the differences in meaning that exist among these near-synonyms and the extent to which the semantic differences among those... [...] Read more

Abstract: The present study evaluated faculty and student perceptions of the challenges and benefits of intercultural and multicultural education in EFL college classrooms. Using the descriptive approach through survey, the study further investigates the benefits and barriers to inter/multicultural education in Egypt and Saudi Arabia, including content integration, acculturation pedagogy, and the incorporation of cultural knowledge in English as a... [...] Read more

Abstract: This study examines Sulayman Al Bassam’s adaptations of Shakespeare’s Hamlet, Richard III, and Twelfth Night, analyzing how his reworkings critique political leadership in the contemporary Arab world and deconstruct the Western discourse on Islamic terrorism. Al Bassam utilizes the disruptive elements in Shakespeare’s original works to engage with issues of religious extremism, Western opportunism, and authoritarianism in Arab/Muslim... [...] Read more

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world.  This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Abstract: Occidentalism has traditionally been regarded as a theoretical perspective through which the Arab “self” represents the Western “other.” Scholars who have made critical and insightful contributions to the development of the concept of Occidentalism within Arab literary traditions include Hasan Hanafi, Rasheed El-Enany, Zahia Smail Salhi, and most recently, Ahmed Shalabi and  Yousef Abu Amrieh. Shalabi and Abu Amrieh have proposed a new... [...] Read more

Abstract: In today’s digital age, emojis have come to compensate for the nonverbal cues that speakers use to communicate their attitudes or emotions as they speak, and hence become an essential element of online communication. In the realm of WhatsApp, where written conversations with an immediacy level close to that of spoken are supported, an ironic or sarcastic message is likely to be misunderstood, as it involves decrypting a meaning that often... [...] Read more

Abstract: The current study looks at the metaphors for rocks in Isabella Hammad's novel The Parisian (2019 ). It seeks to demonstrate how Isabella Hammad employs rock analogies to describe and provide an understanding into her characters, Midhat, Jamil, and Fatima. Midhat, who studied abroad, has a hyphenated identity and is portrayed as a compromise—less resistant, delicate, and adaptable. The inverse of the properties of the rocks/stones. The other... [...] Read more

Abstract: Pragmalinguistic (PML) failure complicates intercultural communication in both productive and receptive modes. This paper attempts to unravel the persuasive strategies used by Albanians writing in Greek and further record the overall suitability score they received when assessed by Greek teachers (n=176). A protocol sample of extracted persuasive strategies was created to be used for further investigation, with respect to their suitability.... [...] Read more

Abstract: This study examines audience interaction under a Finnish news article on Facebook, scrutinizing the influence of clickbait headlines and their contribution to Intercultural divisions. Utilizing positioning theory and the concept of ‘othering,’ the research enriches our comprehension of media framing, post-publication gatekeeping, and audience conduct in the digital realm. The comment analysis indicates that the audience primarily reacts to... [...] Read more

Abstract: Sociolinguistic studies on dialogue interpretation suggest that the interpreters in healthcare settings play a double role: they interpret and coordinate communication: for this reason, interpreting is considered a form of intercultural mediation. Based on the analysis of 55 tape-recorded conversations in Arabic and Italian in public healthcare services in Italy, this article connects the forms of intercultural communication promoted by the... [...] Read more

Abstract: This study examines the role of social media in enhancing digital resilience and knowledge sustainability among Syrian refugees. Using a mixed-methods approach, the research combines qualitative and quantitative methods, surveying Syrian refugees in Jordan and Türkiye to explore how social media assists them in accessing information and knowledge resources. The findings reveal that social media plays a crucial role in developing social... [...] Read more

Abstract: As an expatriate-majority state with a diverse multicultural and multilingual environment, Kuwait offers a distinctive opportunity for examining intercultural communication competence (ICC). This study examines the extent to which cognitive, affective, and behavioral predispositions toward ICC are present within the context of higher education by examining multilingual student populations at three local universities. Using survey data from... [...] Read more

Abstract: This study explores the cross-cultural pragmatic features of apology speech acts generated by Arabic native speakers, English native speakers and advanced Saudi learners of English. The instrument employed for this study was a discourse completion task (DCT). The DCT included eight situations that elicited apologetic responses from 69 participants. Results revealed that Arabic native speakers and Saudi learners of English use apology... [...] Read more

Abstract: This study investigates the ideologies and strategies used in the news discourse on Arab women. Initially, it aims to analyze the macro strategies and then highlights the micro strategies used to achieve the macro strategies proposed by van Dijk. It also identifies the ideologies of the selected newspapers regarding Arab women. Four newspapers were selected: the Washington Post, Daily Mail, Arab newspaper, and Gulf Times. The findings reveal... [...] Read more

Abstract: Semester at Sea is a US-American study abroad programme during which students spend a semester on a ship studying while visiting various countries. The purpose of this article is to determine the intercultural competence development in the students during the Fall voyage through a self-assessment questionnaire. The research is anchored in a post-positivistic research paradigm, using an intercultural competence survey questionnaire to... [...] Read more

Abstract: Cultural products, particularly films, are considered tools for exporting and diffusing the culture of one society to another. Films selected for international festivals are a case in point. However, subtitling such films for an audience of other languages is a demanding task. This challenge may negatively impact the films' qualification, although they may technically and aesthetically be evaluated and ranked on top. The attraction of the... [...] Read more

Abstract: This paper aims to examine how the Arab-British novelist Leila Aboulela portrays the distinctive relationship between her protagonist, Akuany, and the Nile in her recent novel, River Spirit (2023), set during the Mahdist Revolution (1881–1898). This study employs the geocritical approach to examine the interaction between physical spaces and human experiences, highlighting how landscapes influence identity and memory. It analyzes the river... [...] Read more

Abstract: Global migration continues to reshape demographic and societal landscapes, requiring close attention to refugee integration and the intercultural communication it demands. This study aims to understand how social professionals navigate intercultural encounters with refugee families in the context of family education and counselling. Using a qualitative longitudinal design, we conducted repeated expert interviews with professionals from 33... [...] Read more

Abstract: This sociolinguistic study explores the power dynamics reflected in Tshivenḓa heritage forms of address in the Vhembe District, Limpopo Province, South Africa. Power dynamics refer to the ways in which power is distributed, exercised, and negotiated within social relationships, organisations, and broader societal structures. They encompass how authority is allocated, how individuals or groups assert influence, and how power shifts or is... [...] Read more

Abstract: This research aims to investigate the structural mechanisms underlying tourist loyalty in emerging ecotourism destinations. Using the Stimulus-Organism-Response framework, it examines how cognitive and affective dimensions of destination image influence loyalty intentions, while exploring the mediating role of cultural intelligence. A quantitative design was deployed, based on a survey of 720 ecotourists in Tunisia, with Structural Equation... [...] Read more

Abstract: This research investigates the perspectives of global public relations practitioners in the governmental sector in Bahrain. Sixteen qualitative interviews were conducted to provide in-depth theoretical understanding of the intercultural communication ethics in the Arab Gulf. The researcher used the theoretical framework of Hofstede (1984; 1994) to analyze the data. The research reveals that an Arab framework of intercultural communication... [...] Read more

Abstract: The scarcity of basic necessities, a popular discussion topic in Indonesia, poses significant challenges to the citizens. Indonesians frequently comment on the issue on social media, including Twitter, which is perceived as a democratic public space to express opinions, interests, and information discursively in establishing communications as part of intercultural dialogues. The current study aims to analyse relevant communication networks... [...] Read more

Abstract: This study examines the negotiation of cultural values in Lombok Islamic boarding schools through an intercultural perspective. Its main focus is to analyze how pesantren become an intercultural space for negotiating cultural diversity amid modernization, using Bourdieu's theory. A qualitative approach with critical ethnographic methods was used. Data were collected from 36 participants, in-depth interviews with key informants, and document... [...] Read more

Abstract: This study investigates the challenges associated with implementing the Israeli Ministry of Education’s policy to integrate Arab female teachers into Hebrew-speaking schools, guided by Social Identity Theory and Realistic Conflict Theory. Employing a qualitative-phenomenological approach, the research is based on semi-structured, in-depth interviews with 23 teachers (14 Jewish and 9 Arab) working across various levels of the Hebrew education... [...] Read more

Abstract: This study focuses on the employment of AI technology in regular, day-to-day activities, such as when Google Translate or Bing Translator are encouraged alongside various programs and applications. It also evaluates and empirically demonstrates the subjects of writing with AI technologies, computer-assisted language learning (CALL), machine translation (MT), and automatic evaluation systems (AESs) in order to offer solutions for enhanced... [...] Read more

Abstract: This study examines ideologically driven intertextual borrowings in political discourse in light of political events related to the Middle East. Its primary concern is to explore the ideological struggle and power relations governing the production of political text. For this purpose, this study analyses a variety of texts on the Middle East in both Arabic and English. These texts are analyzed through a multi-dimensional approach of Critical... [...] Read more

Abstract: The Lebanese use a combination of Arabic and English telegraphic speech, along with gestures and other forms of speech adjustments to address their domestics. This pattern of inadequate speech is based on the misconception that domestics understand exactly the same way they speak. Using interviews, questionnaires, and participant observations, the researchers identified some of the underlying issues, power and trust, related to this form of... [...] Read more

Abstract: This study aimed to obtain data from previous studies on the relevance culture of Islamic economic principles and democracy and welfare based on the Pancasila ideology. Our data search was conducted electronically on many international and national publications between 2010 and 2021. Furthermore, our data has been analyzed involving several techniques such as data analysis, interpretation, in-depth analysis of critical evaluation, and drawing... [...] Read more