Abstract: Pragmalinguistic (PML) failure complicates intercultural communication in both productive and receptive modes. This paper attempts to unravel the persuasive strategies used by Albanians writing in Greek and further record the overall suitability score they received when assessed by Greek teachers (n=176). A protocol sample of extracted persuasive strategies was created to be used for further investigation, with respect to their suitability.... [...] Read more

Abstract: This article provides support to the prioritization of cosmopolitanism ethics as an enduring principle for global organizations in three ways. First, it introduces the seven-year corporate sponsorship between Chevrolet and Manchester United as a globalization-force partnership failure. Second, it provides an overview of the theoretical nuance between definitions of globalization and cosmopolitanism as a foundation for ethical guidance. Third,... [...] Read more

Abstract: Why do political messages so often fail to persuade voters and increase voter turnout, and what does this reveal about voter decision-making? In Jordan, scholars and journalists have long highlighted the challenges associated with low voter turnout in parliamentary elections. However, the media framing techniques intended to engage voters, the reasons these frames have failed—particularly in mobilizing youth participation in the 2020... [...] Read more

Abstract: Different nations in the world have their own cultures, and these cultures are characterized by both universality and particularity. The former provides a foundation and guarantee for intercultural communication, while the latter often leads to negative cultural transfer in communication if the speakers are unconscious of cultural differences. This paper makes a comparative study of negative cultural transfer in communication between Chinese... [...] Read more

Abstract: Due to the advancement of globalization ,  overseas assignments are becoming increasingly necessary for the coordination of international subsidiaries or to guarantee the transfer of knowledge, among other things. However many of these assignments are unsuccessful in that either the business expatriates return earlier as planned or they do not perform as well as expected. Multiple reasons for the failure of such assignments have been... [...] Read more

Abstract: The article attempts to tease apart Regulative, Constitutive, Prescriptive and Descriptive Rules, and pinpoints their respective role in First and Second Language Acquisition as well as in Culture Learning. It is proposed that the proportion of Regulative Rules is generally under-estimated, while the incidence of Constitutive Rules tends to be over-estimated. The paper puts forward the Rule Category Substitution Fallacy, a hypothesis... [...] Read more

Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more

Abstract: This study aims to develop a heutogogy learning model which determines indigenous resources to improve numeracy literacy for high school educator to prepare their educator against disruptive education. This type of research is development research by using the ADDIE method according to two stages, namely (a) exploratory research to identify educator characteristics and needs, and (b) development research to develop a heutogogy model based on... [...] Read more

Abstract: This sociolinguistic study explored the significance of language preservation through the use of indigenous forms of address by the Vhavenḓa in South Africa.  Indigenous forms of address are integral to the language and cultural identity of a society. Furthermore, they are indispensable in the preservation of the language and culture of any society. Ignoring the use of these forms of address can lead to language shift or even extinction. This... [...] Read more

Abstract: Effective use of business intelligence has become essential for small and medium-sized organizations (SMEs) in the era of digitalization due to the introduction of new technologies. Therefore, this study aims to measure the influence of the Technology Acceptance Model (TAM) and other factors, for example, the quality of information, organization readiness and technology infrastructure, on business intelligence. A quantitative research... [...] Read more

Abstract: The study examines the determinants of companies' key skills and strategies to understand better how firms can use their resources to achieve success. This study is, therefore, undertaken for this reason to investigate the connections between possible variables. Specifically, it aims to examine the mediating effect of strategic planning on the relationship between technical skills, managerial skills, entrepreneurial skills, business skills,... [...] Read more

Abstract: This paper aims to find out the problems of implementing a Tourism Village by analyzing the factors that influence it. The research was conducted at the tourist attraction of Mount Limestone Hot Springs in Ciseeng District, Bogor Regency, West Java Province, which has been around for a long time but has not been able to attract tourists. The research sample consisted of 140 members of the community living around the tourism object, taken... [...] Read more

Abstract: The study sought to elicit the perceptions of teachers and subject advisors towards the use of Khelobedu, which is a dialect, as a medium of instruction. This study followed a qualitative approach, through which data were gathered through semi-structured interviews with 8 Foundation Phase teachers and 2 subject advisors in Mopani District. The study revealed that teachers and subject advisors are of the view that Khelobedu would benefit the... [...] Read more

Abstract: The study of postcolonial literature and culture corresponds with recent developments in the didactics of foreign language teaching at the advanced secondary school level and, for that matter, at the university level as well. This article aims to highlight three significant interfaces connecting postcolonial and didactic discourse. Firstly, the challenge posed by the "center" to the "periphery" implies a radical change in perspective and... [...] Read more

Abstract: The post-pandemic work environment has intensified emotional strain, hybrid-work fatigue, and cognitive disengagement, making it increasingly difficult for leaders to sustain trust and authentic engagement in diverse, digitally disrupted teams. Existing leadership models emphasize cognition and behavior but overlook the real-time emotional, relational, and physiological processes that shape contemporary managerial dynamics. This study... [...] Read more

Abstract: The western Balkans are persistently grappling with its unfavorable inter-ethnic reputation. Although political toleration has been consistently proposed as a solution for inter-ethnic tensions, this paper argues for the adoption of the Coordinated Management of Meaning (CMM) framework, offering a fresh perspective to an old problem. Rooted in the 'communication perspective', CMM provides a crucial platform for stakeholders to interact... [...] Read more

Abstract: The study sought to evaluate women’s lived experiences of informal street trading in East London with specific reference to the coping strategies they adopt and their challenges within the industry.   A qualitative method was used, adopting a case study design. Interviews were conducted with fourteen street trader women participants who were purposefully selected because of the artefacts they displayed for sale. Data collected through... [...] Read more

Abstract: This study investigates Jordanian EFL teachers' perspectives on the impact of Interactive Whiteboard (IWB) technology on word identification enhancement. Drawing on the theory of Multimedia Learning, the research aims to address a gap in the literature regarding EFL educators' perceptions of using IWBs to improve word identification skills. A cross-sectional survey was administered to 124 Jordanian EFL teachers, and data were analyzed using... [...] Read more

Abstract: The current study investigated the intercultural communication challenges among Indonesian seafarers with foreign crews at international shipping companies. Data collection was conducted through a mixed-questionnaire method, with each questionnaire consisting of 10 items distributed in Google Forms to 171 respondents. The findings revealed that the language barrier was a significant issue among Indonesian seafarers to communicate and... [...] Read more

Abstract: Effective intercultural communication is one possible way of improving intercultural competency and ultimately assisting an organisation to achieve success. Employees from different cultural backgrounds are required to adapt and accommodate each other in intercultural communication interactions. Therefore, this article sought to establish the effects of biographical variables on employees at a university of technology. An online... [...] Read more

Abstract: The aim of this study is to explore the role of cultural intelligence in international business-to-business (B2B) negotiations involving culturally diverse dyads. While intercultural competencies have been widely studied, the specific contribution of cultural intelligence, viewed both as a form of intelligence and a practical competence, remains underexplored in negotiation contexts. This study addresses this gap by investigating how cultural... [...] Read more

Abstract: Misunderstanding (MU) is a central working category in Intercultural Communicaton (ICC) studies. Generally speaking, MUs have gained the role of a raison-d'être for studying ICC, in particular under the premise that the communication in question is between cultural others, thus transforming MU into intercultural MU. In other studies, conflicts, uncomfortable moments, and miscontextualization in terms of sociocultural knowledge become... [...] Read more

Abstract: This study aims to look at how families manage their resources for their children's education in primary schools who do not have permanent jobs and are classified as low-income. The sample of 300 people was obtained through a random technique with data collection using a questionnaire and interviews. Research analysis using Structural Equation Modeling (SEM) with the help of the Lisrel 8.70 program. The results showed that the management of... [...] Read more

Abstract: This paper investigates how foreign nationals living and working in Poland evaluate Polish colleagues’ communication in English and its effectiveness in international business. It identifies features of linguistic behaviour attributed to Polish business interactions. Five dimensions of cultural variability (directness, emotionality, power distance, confrontation, critical evaluation) are used as benchmarks and offer an observational framework... [...] Read more

Abstract: This study aims to describe the dialogue with the ancestors in traditional events mot nini (burning candles), which is usually done by indigenous peoples in Noemuti Village, North Central Timor. The method that was used for this study is ethnographic analysis. The research used a qualitative research method by direct observation and interviews. The description of this study is also based on a realist ethnographic analysis. From the research... [...] Read more

Abstract: This study aims to determine changes in employee performance after Covid 19 slowly began to change from a pandemic to an endemic regarding compassion, employee involvement, job satisfaction, and commitment. The sample used in this study was 200 employees working in the Jakarta area. The research data was collected through a questionnaire distributed in a Google Form. The sampling technique used the Non-Probability Sampling Analysis Model with... [...] Read more

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Abstract: Face negotiation theory has been an influential theory of intercultural conflict management. However, as a theory of functional approach, it has limitations in analyzing dynamic conflict management process. Using repeated episodic interviews, this paper attempts to combine this theory with Spencer-Oatey’s (2007) face and identity model as well as post-structural perspectives of identity to analyze the dynamic and complicated conflict... [...] Read more

Abstract: This study aims to identify the influence of the head of the Character Development Center (Kapusbangkar) Leadership style on the attitudes, discipline and culture of cadets and measure the level of attitudes and discipline of cadets of the Indonesian Aviation Polytechnic Curug. This study uses a quantitative approach using a Pre-Experimental Design research design with One-Shot Case Study. The research was conducted at the Indonesian Aviation... [...] Read more

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Abstract: This study examines audience interaction under a Finnish news article on Facebook, scrutinizing the influence of clickbait headlines and their contribution to Intercultural divisions. Utilizing positioning theory and the concept of ‘othering,’ the research enriches our comprehension of media framing, post-publication gatekeeping, and audience conduct in the digital realm. The comment analysis indicates that the audience primarily reacts to... [...] Read more

Abstract: The present study evaluated faculty and student perceptions of the challenges and benefits of intercultural and multicultural education in EFL college classrooms. Using the descriptive approach through survey, the study further investigates the benefits and barriers to inter/multicultural education in Egypt and Saudi Arabia, including content integration, acculturation pedagogy, and the incorporation of cultural knowledge in English as a... [...] Read more

Abstract: The purpose of this study is to lay its prime focus on the support for creativity that defines the self-analysis of creative capabilities and potential among men and women. Benefitting from the cross-level interactionist perspective, social role theory, and role congruity theory, this research developed an integrated multilevel model to examine gender differences in risk-taking behavior and determine how the contextual factor of support for... [...] Read more

Abstract: The study employs Western spiritual leadership theories yet is supposed to be from an Asian-Pakistani perspective. Associating Imran Khan’s (IK) political communication with these spiritual leadership theories would transform them into the eastern-cum-Asian context. IK and other world leaders may communicate distinctively in public interaction. Because political/religious leaders in Pakistan frequently utilise religious references in their... [...] Read more

Abstract: Poetry is a form of literature that depends on artistic images to express emotions, feelings, attitudes, etc. It is, however, assumed that poetry is a difficult genre to translate, since some of the poet's feelings, emotions, and visualizations are untranslatable despite the translator’s professionalism and experience. This study aims to shed light on the translatability of the figures of speech in Moore’s  English translation of Qabbani’s... [...] Read more

Abstract: Human resources and organizational culture are critical to the company's success. Employees who remain loyal to their employers will help the company grow with their knowledge and abilities in their field. Career stagnation, on the other hand, has drawbacks such as complacency, a lack of innovation, a lack of work culture, and a lack of diversity. The purpose of this study is to provide currently available studies related to turnover to see... [...] Read more

Abstract: Contextual synonymy plays a significant role in contemporary media discourse by shaping semantic emphasis and emotional framing through figurative lexical choices. While previous research has examined metaphorical and evaluative language within individual domains, systematic cross-discursive comparisons remain limited. This study investigates the mechanisms underlying the creation and functioning of contextual synonyms in medical, political,... [...] Read more

Abstract: This study investigates the challenges associated with implementing the Israeli Ministry of Education’s policy to integrate Arab female teachers into Hebrew-speaking schools, guided by Social Identity Theory and Realistic Conflict Theory. Employing a qualitative-phenomenological approach, the research is based on semi-structured, in-depth interviews with 23 teachers (14 Jewish and 9 Arab) working across various levels of the Hebrew education... [...] Read more

Abstract: The paucity of studies on plagiarism in some under-explored contexts, such as Afghanistan and Tajikistan, highlight the necessity of conducting this study. To this end, 200 Iranian, 185 Afghan, and 170 Tajik EFL students, who share certain commonalities regarding culture and language, participated in the study. The iThenticate (2013) questionnaire and two essay-type questions on the main reasons for committing plagiarism and possible ways to... [...] Read more

Abstract: The primary objective of any Business English course is to equip learners with the communicative competence required for professional environments. Accordingly, this study aimed to design and evaluate a technology-enhanced educational intervention to improve Business English proficiency among undergraduate economics students. Employing an action research methodology, the study was supported by post-tests, student surveys, and descriptive... [...] Read more

Abstract: This paper deals with communication across functional and cultural borders in product development in an alliance context. It shows how the multiple levels of co-ordination in an alliance increase complexity. Product development takes place in meetings in a nexus of meetings. Communication is studied by the use of video. Sequences from such recordings are played back to participants who assist in the interpretation of communicative situations.... [...] Read more

Abstract: This SLR was conducted in the field of digital communication in the specific context of intercultural communication. The main purpose of this SLR was to assess studies on psychological outcomes, anxiety, self-efficacy, and social media fatigue (SMF) among digital natives and digital immigrants who use social media and experience social media overload (SMO). Unlike meta-analyses, which statistically combine effect sizes, the present study was... [...] Read more

Abstract: With a sample of 473 Filipino Americans in 35 states in the United States, this quantitative study was designed to investigate factors which surround Filipino Americans’ glass ceiling challenges in attaining higher-level positions in the workplace. The investigation explored the related variables, including years of management experience, adherence to two dimensions of Filipino cultural values (interpersonal norms and conservatism), and... [...] Read more

Abstract: Intercultural Bilingual Education (IBE) seeks to provide an educational experience that respects and values the cultural and linguistic diversity of indigenous peoples. This study aimed to analyze the implementation of IBE across initial, primary, and secondary education levels in indigenous communities of the Amazon region. A qualitative methodology was employed, involving interviews with teachers at all three educational levels,... [...] Read more

Abstract: This study focuses on the employment of AI technology in regular, day-to-day activities, such as when Google Translate or Bing Translator are encouraged alongside various programs and applications. It also evaluates and empirically demonstrates the subjects of writing with AI technologies, computer-assisted language learning (CALL), machine translation (MT), and automatic evaluation systems (AESs) in order to offer solutions for enhanced... [...] Read more

Abstract: This study examines the use of suggestion speech acts in Instagram comments, with particular attention to how Saudi EFL users demonstrate pragmatic competence in digital communication. Drawing on Martínez Flor’s taxonomy of suggestion strategies, the study analyzes 103 suggestion-oriented comments selected from an initial dataset of 150 Instagram comments. A mixed-methods design was adopted: qualitative analysis was used to classify... [...] Read more

Abstract: The Tobelo ethnic group in North Halmahera faces increasing deforestation driven by mining activities and illegal logging, despite their longstanding cultural traditions dedicated to forest preservation. This study aims to explore the forms of local wisdom that continue to guide the Tobelo community in sustainable forest management. Using a qualitative ethnographic approach, data were collected through field observations, in-depth interviews,... [...] Read more

Abstract: This study is an attempt to provide an alternative insight into the nature of foreign language anxiety (FLA) from a cross-cultural perspective. The participants were 122 Arab and 107 Iranian second/foreign language students. The present study used a mixed methods design, i.e. questionnaire and interview, to gain a richer understanding of the participants’ FLA. It was found that in addition to experiencing anxiety due to pressures related to... [...] Read more

Abstract: This study, grounded in a mixed-methods framework, examines the hindrances affecting the speaking skills of low-proficiency ESL undergraduates at a public university, with a specific focus on the perceived role of language anxiety. The study collected quantitative data by using a well-structured questionnaire, whereas qualitative insights were captured through semi-structured interviews to examine learners’ reported classroom experiences.... [...] Read more

Abstract: In the era of digital globalization, small and medium-sized enterprises (SMEs) are increasingly challenged by intercultural communication barriers as they expand into international markets. Simultaneously, advancements in artificial intelligence (AI) offer unprecedented opportunities to overcome such barriers by enhancing linguistic, cultural, and behavioral adaptation. This systematic literature review integrates findings from 131 studies at... [...] Read more

Abstract: The international education sector requires professionals to collaborate daily with culturally diverse colleagues, clients, and partner institutions. While this diversity enriches organizational practice, it also generates recurring communication challenges that demand strong intercultural competence. In many Spanish small and medium-sized enterprises (SMEs), however, such competence is developed informally, without systematic training or... [...] Read more

Abstract: Intercultural competence (ICC) is now widely recognized as essential to living and working in an increasingly globalized and multicultural world. As a result, considerable attention and resources are devoted to programs for enhancing and assessing ICC, particularly within post-secondary institutions. Concomitantly, these efforts have spurred a massive increase in the volume of publications focused on fostering students’ ICC.  Yet, recently,... [...] Read more

Abstract: This study aims to the identification of cultural values contained in the Mbaru Niang traditional house as a guide in the life of the Wae Rebo community, which can be applied to learning. The methods of this research are qualitative, using an ethnographic approach, which can be applied in learning so that an in-depth description and analysis of cultural values is obtained. Data collection by interview guidelines, observation, and... [...] Read more

Abstract: The business world is faced with the need to create new strategies in order to identify a global mentality and an international motivation in professionals who hardly work anymore in monocultural environments. This study investigates the characteristics of international career aspirations in order to identify multicultural personality traits that may predict interest in working abroad. An empirical research has been carried out with 243... [...] Read more

Abstract: This study examines the intercultural experiences of eight Danish expatriates in Russia. In-depth interviews revealed three characteristics of Hofstede’s dimension: Indulgence verses Restraint (IVR). This study allows us to understand communication between restrained cultures (e.g., Russia) and indulgent cultures (e.g., Denmark). This carries implications for specific and in-depth workplace training to help managers improve intercultural... [...] Read more

Abstract: The main purpose of the research was to investigate whether employees who develop a high-quality leader-member exchange (LMX), do they also engage in knowledge exchange activities or they hide knowledge, and do their knowledge hiding affects creativity. Data for this investigation were collected from 413 subordinates and their respective 57 supervisors working in a pharmaceutical organisation operating in Jakarta, Indonesia. The collected... [...] Read more