Abstract: This paper aims to find out the problems of implementing a Tourism Village by analyzing the factors that influence it. The research was conducted at the tourist attraction of Mount Limestone Hot Springs in Ciseeng District, Bogor Regency, West Java Province, which has been around for a long time but has not been able to attract tourists. The research sample consisted of 140 members of the community living around the tourism object, taken... [...] Read more

Abstract: The aim of this research is the theoretical development of cultural values to understand the unique human differences from the women's empowerment approach, implementing strengthening of the cultural literacy-based women's empowerment model in order to create a tourism-aware village in sustainable development. Employing a virtual ethnographic approach, the study involved an online search for digital literacy materials related to women's... [...] Read more

Abstract: Financial incentives play a crucial role in the bilingual intercultural education of university students; therefore, this study aims to analyze the impact that Beca 18 has on bilingual university students from an intercultural approach. The study uses a qualitative approach, employing the interview technique, conducted with students from the Toribio Rodríguez de Mendoza National University of Amazonas and the Fabiola Salazar Leguía National... [...] Read more

Abstract: This study investigates the role of foreign tourism professionals in Japan as key agents of bridging social capital within the tourism industry. These individuals serve as cultural mediators, interpreting Japanese traditions, social norms, and practices for international audiences while facilitating connections between local communities and global visitors. The research adopts a participatory observation approach, in which the author... [...] Read more

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world.  This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Abstract: This study explores the lived experiences of religious tourism and intercultural communication at the Loang Baloq Tomb in West Lombok, Indonesia—a sacred site where spiritual pilgrimage and local cultural practices converge. Using a phenomenological approach, the research investigates how visitors, caretakers, and community members interact, perform rituals, and make meaning within a shared sacred environment. Drawing on interviews with 25... [...] Read more

Abstract: The practice of telecollaboration has gained traction since the early 2000s as a means of facilitating intercultural communication across distant locations. However, its potential to enhance learning motivation and the acquisition of intercultural mediation competence remains underexplored. This study investigated the motivational components influenced by telecollaboration and examined the potential of lingua franca telecollaboration to... [...] Read more

Abstract: In general terms, globalization has greatly contributed to a wider diffusion of languages, religions, and traditions, as well as a better understanding of the multicultural nature of countries around the world. It also highlights the importance of cultural diversity in the integration processes within contemporary societies. Motivated by this reflection and to analyze the importance of nonverbal communication in communicative interaction and... [...] Read more

Abstract: The current study aimed to assess the intercultural competence (IC) of Chinese students of Spanish as a foreign language (SFL) using Chen's (2019) Chinese Intercultural Competence Scale (CICS), as well as to investigate which external factors influence the acquisition of IC in the field of SFL. The quantitative data from the study show that the participants' IC level was neither high nor low. Their level of IC was affected by age, study... [...] Read more

Abstract: China is a culturally diverse country with a significant population of ethnic minority groups. In recent years, the government has emphasized tourism as a strategic tool for fostering education and entrepreneurial awareness, particularly among Generation Z. This study aims to investigate the extent to which liberal arts courses influence students’ multicultural attitudes and entrepreneurial motivation in the tourism sector. The research... [...] Read more

Abstract: The research problem is that West Nusa Tenggara lacks the local characteristics to support sustainable eco-tourism and culture. The case study of the quantitative descriptive method was used to describe the motivation behind the establishment of sustainable eco-tourism, the evaluation of triple helix support factors (government, academia, and green product business actors) in the development of the ecotourism, evaluation of internal factors... [...] Read more

Abstract: Spain’s relationship with Islam is both phobic and -philic, attitudes revealed in policy and practice throughout the country. This paper examines the ways in which Spain’s unique multicultural, multi-religious past affects the nation’s present, specifically with regard to tourism. The aim is to situate Spanish concerns amongst the broader context of cultural tourism by exposing how Spain’s history is concurrently sold to Muslims and... [...] Read more

Abstract: The present study aims to develop an intercultural competence (IC) instrument for Chinese students of Spanish as a Foreign Language (SFL). In order to do so, we took steps to modify the statements and confirm the validity of the IC instrument. The new instrument was validated by using exploratory factor analysis through a self-report methodology. The results showed that the instrument possessed adequate validity and reliability. The 28-item... [...] Read more

Abstract: This research aims to investigate the structural mechanisms underlying tourist loyalty in emerging ecotourism destinations. Using the Stimulus-Organism-Response framework, it examines how cognitive and affective dimensions of destination image influence loyalty intentions, while exploring the mediating role of cultural intelligence. A quantitative design was deployed, based on a survey of 720 ecotourists in Tunisia, with Structural Equation... [...] Read more

Abstract: Given recent international trends in globalized healthcare systems, an analysis of the cultural representations of patient and physician imagery was conducted on 66 medical tourism websites. Expectancy violations theory serves as the intercultural theoretical framework for exploring the medical tourism process overall, and quality of care expectations specifically. Results revealed the type of website and international region of care varied... [...] Read more

Abstract: This study explores how fake news messages impact readers’ perceptions of credibility. By combining valenced framing and construal-level theory, the research examines how temporal, spatial, and mental construal dimensions can moderate the relationship between fake news and credibility. A quantitative method was adopted, applying repeated-measures ANOVA analysis. To measure framing effects, 16 negative and 16 positive fake news stories about... [...] Read more

Abstract: This study aimed to analyze the inclusion process for students from the Awajún and Wampis ethnic communities within conventional university education in Peru. A case study design with an interpretative qualitative approach was employed. Data were collected using semi-structured, in-depth interviews with five students—three from the Awajún community and two from the Wampis community—selected through convenience sampling. Additionally, two life... [...] Read more

Abstract: The international education sector requires professionals to collaborate daily with culturally diverse colleagues, clients, and partner institutions. While this diversity enriches organizational practice, it also generates recurring communication challenges that demand strong intercultural competence. In many Spanish small and medium-sized enterprises (SMEs), however, such competence is developed informally, without systematic training or... [...] Read more

Abstract: This paper analyses the negative reviews that some users of social services in New York and Madrid posted on Google. The aim is to relate the impoliteness strategies that the users of these centres reported to have received or that they issued themselves with the cultural values of the groups they belong to. To achieve this, twenty American and Spanish centres were analysed, obtaining more than two hundred negative comments that,... [...] Read more

Abstract: Intercultural Bilingual Education (IBE) seeks to provide an educational experience that respects and values the cultural and linguistic diversity of indigenous peoples. This study aimed to analyze the implementation of IBE across initial, primary, and secondary education levels in indigenous communities of the Amazon region. A qualitative methodology was employed, involving interviews with teachers at all three educational levels,... [...] Read more

Abstract: The focus of this research is to explore more deeply the values contained in Ume Kbubu as a cultural heritage that can be applied to school learning. The method used in this research is a qualitative method with an ethnographic approach to describe the values contained in the Ume Kbubu house. Data collection was carried out by conducting a literature study to find sources related to the history of Ume Kbubu; direct observation at the... [...] Read more

Abstract: The paper presents the results of a comparative study on how speakers of different languages (English, French, German, Italian and Spanish) manage the opening of service phone calls. Previous research has focussed on cross-cultural variability in telephone conversations, but this is the first attempt to systematically compare several European languages at the same time. The communicative strategies speakers use in each language are analyzed... [...] Read more

Abstract: This study explores the perceptions of teacher educators at a public higher education institution in Alicante, Spain, regarding the implementation of gender mainstreaming (GM) in university teaching. Addressing a historically under-researched area, the research examines the impact of GM policies on teacher education programs and identifies barriers to the effective integration of a gender-responsive approach. Using qualitative methods,... [...] Read more

Abstract: This paper focuses on the understanding of visual rhetorical figures as they appear in today’s globalized advertising. A sound theoretical model (i.e., Phillips and McQuarrie 2004) is first reviewed to select a good representative sampling (i.e., 9 advertisements) of the behaviour domain measured. Then, a population of 60 English language students are questioned regarding these 9 advertisements. This study uses a combined methodology,... [...] Read more

Abstract: The aim of this paper is to analyse the impact of the cultural dimension of masculinity (Hofstede 1991) on the linguistic variables that shape the transactional discourse of Spanish and US sales websites when transmitting information about their products. It is hypothesized that the different cultural orientations that both countries hold with respect to Hofstede’s masculinity indexes may promote different professional discourse cultures.... [...] Read more

Abstract: This study aims to explore cultural differences between Thais and Spaniards in the classroom setting to identify problems caused by cultural differences and propose guidelines for coping with those issues. We interviewed forty Thai university students majoring in Spanish and ten Spanish teachers working in Thai universities about their expectations and experiences with regards to teachers’ and students’ behaviors and interactions in the... [...] Read more

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Abstract: The business world is faced with the need to create new strategies in order to identify a global mentality and an international motivation in professionals who hardly work anymore in monocultural environments. This study investigates the characteristics of international career aspirations in order to identify multicultural personality traits that may predict interest in working abroad. An empirical research has been carried out with 243... [...] Read more

Abstract: This study analyzes the moves and the communicative intentions in the letters to shareholders from selected British, Polish and Spanish companies, in order to provide data on variations in intercultural business communication within Europe, a field of research in need of growth. A qualitative approach was used to examine a corpus of letters from energy companies based in these three countries. The variations identified in the use of the... [...] Read more

Abstract: With a sample of 473 Filipino Americans in 35 states in the United States, this quantitative study was designed to investigate factors which surround Filipino Americans’ glass ceiling challenges in attaining higher-level positions in the workplace. The investigation explored the related variables, including years of management experience, adherence to two dimensions of Filipino cultural values (interpersonal norms and conservatism), and... [...] Read more

Abstract: For several decades, the use of the internet to frame stories has posed significant challenges for conventional media houses globally, including in South Africa. Moreover, what remains largely unexplored is the impact of using Indigenous languages to cover international events on social media platforms in South Africa. To address this research gap, this study examines the framing strategies employed by the South African Broadcasting... [...] Read more

Abstract: This sociolinguistic study explored the significance of language preservation through the use of indigenous forms of address by the Vhavenḓa in South Africa.  Indigenous forms of address are integral to the language and cultural identity of a society. Furthermore, they are indispensable in the preservation of the language and culture of any society. Ignoring the use of these forms of address can lead to language shift or even extinction. This... [...] Read more

Abstract: Ambiguity in some syntactic structures of the same language has always posed problems to the human translator and to machine translation. These problems become more complex for the Machine Translation of genetically unrelated languages such as Arabic, English and French. Arabic Lexical ambiguity in Natural Language Processing (NLP) also poses problems when the semantic fields of Arabic words differ from those of English for instance. This... [...] Read more

Abstract: Over the past 40 years, China has become progressively more open and integrated into globalization, including foreign-made movies and TV shows. The influence of American popular culture extends to English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power.’ This research examines how their attitudes and behaviors are influenced by these depictions of American culture and values, and how this shapes their future... [...] Read more

Abstract: Recent research on Critical Discourse Analysis (CDA) has focused on the identity construction of agents within discourse. This study delves into intercultural communication through the lens of multiculturality and interraciality. Employing the CDA framework, the research investigates how online Filipino Chinese writers construct their identities and those of their readers, examining the dynamics of dominance and subordination in selected... [...] Read more

Abstract: Pottery making among the Awajún has historically been a feminine practice that intertwined technical expertise, symbolic prestige, and community legitimacy. In recent decades, however, this practice has been reshaped by market-oriented logics and "cultural rescue" initiatives that have altered its original meanings and social functions. This study explores how the transformation of traditional Awajún pottery, historically a ritual, feminine,... [...] Read more

Abstract: Throughout the last few decades, English has become the lingua franca for professionals in many fields. However, within the framework of health services in Spain, English does not seem to work as the main vehicle of communication among providers and users. Therefore, the goal of this study is to shed light into how and why certain categorization of languages frequently emerge and circulate in public health institutions. In this sense, our... [...] Read more

Abstract: The aim of this research is to ascertain whether the presence of people from different ethnic backgrounds in commercials and institutional advertising influences the attitudes of native receptors, helping to change the level of persuasion of the advertising message based on the source. This study carried out an experiment by selecting two ads in press - one from a commercial campaign and one from a public service campaign - and creating four... [...] Read more

Abstract: The present study analyses two Parliamentary Acts on the subject of domestic violence: the Spanish Organic Law 1/2004 on Comprehensive Protection Measures against Gender Violence and the Domestic Violence, Crime and Victims Act 2004 from the United Kingdom. The analysis of the texts (organised into two corpora, SPA and UKA respectively) was carried out in three different stages, the first one consisting in the automatic processing of the two... [...] Read more

Abstract: Intercultural competence is essential in a globalized business environment, where successful cross-border transactions rely on effective cross-cultural communication. Interactions between US customers and Filipino customer service representatives (CSR) in call centers are one example where intercultural competence is required. This study examines the use of counter-expectancy expressions in call center complaint calls by American consumers... [...] Read more

Abstract: The present study examines the contemporary validity and applicability of Hofstede's power distance dimension. Since the introduction of Hofstede's cultural value framework in the early 1980s, cultural, social, political, and commercial relationships among countries have undergone substantial transformation. These changes may have influenced how individuals perceive and enact power relations across intercultural contexts, making a... [...] Read more

Abstract: This paper investigates the interplay between language and intercultural communication with a special focus on the importance of working knowledge of foreign languages other than English for a satisfactory experience during longer sojourns abroad. Its authors present a revised understanding of the role of lingua franca English and a local language (here Polish) in intercultural relationships, especially the crucial influence of local... [...] Read more

Abstract: The study sought to evaluate women’s lived experiences of informal street trading in East London with specific reference to the coping strategies they adopt and their challenges within the industry.   A qualitative method was used, adopting a case study design. Interviews were conducted with fourteen street trader women participants who were purposefully selected because of the artefacts they displayed for sale. Data collected through... [...] Read more

Abstract: This paper presents a semiotic analysis focusing on the discursive level. This study investigates the figurative components, syntactical/grammatical features, and enunciative components of the signs embedded in Sundanese cultural spells, specifically Asihan Leugeut teuerup. A qualitative descriptive method was implemented to unveil the meanings and interpretations presented in the spells. The study discovered that: (1) the sign reference,... [...] Read more

Abstract: Pragmalinguistic (PML) failure complicates intercultural communication in both productive and receptive modes. This paper attempts to unravel the persuasive strategies used by Albanians writing in Greek and further record the overall suitability score they received when assessed by Greek teachers (n=176). A protocol sample of extracted persuasive strategies was created to be used for further investigation, with respect to their suitability.... [...] Read more

Abstract: There has been considerable interest in subtitling strategies in the translation of cultural references. However, there is a lack of studies on subtitling in the Chinese context. The purpose of this study is to compare the subtitling strategies used by fansubbers and official subtitlers when dealing with cultural references in translated Mandarin subtitles. The results showed that 228 cultural references had been found in the two films: The... [...] Read more

Abstract: This study focuses on the employment of AI technology in regular, day-to-day activities, such as when Google Translate or Bing Translator are encouraged alongside various programs and applications. It also evaluates and empirically demonstrates the subjects of writing with AI technologies, computer-assisted language learning (CALL), machine translation (MT), and automatic evaluation systems (AESs) in order to offer solutions for enhanced... [...] Read more

Abstract: The study of postcolonial literature and culture corresponds with recent developments in the didactics of foreign language teaching at the advanced secondary school level and, for that matter, at the university level as well. This article aims to highlight three significant interfaces connecting postcolonial and didactic discourse. Firstly, the challenge posed by the "center" to the "periphery" implies a radical change in perspective and... [...] Read more

Abstract: This article examines the significant phenomenon of the use of what we term "Urban Ammani Arabic" (UAA) by most adult female speakers in the Amman metropolitan area, particularly when this dialect differs from the one they acquire or use in their domestic environments. To explore this, 132 adult female speakers were selected to participate in both sociolinguistic and semi-structured interviews. These interviews aimed to uncover the... [...] Read more

Abstract: The main purpose of this study is to explore popular music preferences among young people in Hong Kong and Thailand. The survey was conducted between June and November 2003. It includes a short questionnaire concerning participants' musical habits, a listening test comprising fifteen excerpts from popular songs in Cantonese, Mandarin, Japanese, Korean, Thai, Spanish, and English and interview questions about musical preferences and... [...] Read more

Abstract: This study explores the intricate relationships between a dominant group’s fear of an immigrant group, religiosity, and the dominant culture’s perception of if an immigrant group is motivated to culturally adapt. Specifically, Muslim immigration to Spain was analyzed. The study found the following: 1) threat from an immigrant group was negatively correlated with perception of immigrant motivation to adapt, 2) highly religious members of the... [...] Read more

Abstract: Bolivia is a multilingual society recognising as many as 36 different ethnic groups with more or less different languages. The attitude towards bilingualism is based on experiences acquired over centuries through a history characterized by a minority ruling the majority. As in the other Latin American countries the ruling elite of Spanish descent has systematically neglected the culture and languages of the indigenous peoples. The Educational... [...] Read more

Abstract: International news articles published in various languages are usually tailored by the editors for their target readers in the corresponding language. On the one hand, the transformations made to the textual structure of news are intended to offer better accessibility to the information and make it more relevant to the readers in the target culture. On the other hand, the domestication of news provides compatibility with social attitudes,... [...] Read more

Abstract: The complexity of contemporary international communication requires an analysis of the transfer phenomena occurring within it. This paper addresses the subject from the perspective of cultural approaches to translation by adopting the concept modes of discursive transfer, which refers to any form of text processing that can be produced within and/or across cultures and media (translation, summary, adaptation for children, comic strip or film,... [...] Read more

Abstract: In a longitudinal study we assessed the effect of a four-year International Business Communication program at a university in the Netherlands on students’ intercultural awareness and foreign language acquisition. In pre-test and post-test a measurement instrument featuring everyday (monocultural and intercultural) dialogues involving business associates was used to assess intercultural awareness in a group of 39 students. In addition,... [...] Read more

Abstract: This research paper, based on Critical Discourse Analysis (CDA), aimed to uncover how the opinion articles published on Pravda.ru discursively depicted the war in Ukraine and the parties involved. To achieve this, two elements of CDA analysis, namely presupposition and structural opposition, were examined. The first element was scrutinized to determine how Pravda.ru depicted the war in Ukraine (RQ1), while the second element was analyzed to... [...] Read more

Abstract: Semester at Sea is a US-American study abroad programme during which students spend a semester on a ship studying while visiting various countries. The purpose of this article is to determine the intercultural competence development in the students during the Fall voyage through a self-assessment questionnaire. The research is anchored in a post-positivistic research paradigm, using an intercultural competence survey questionnaire to... [...] Read more

Abstract: This sociolinguistic study explores the power dynamics reflected in Tshivenḓa heritage forms of address in the Vhembe District, Limpopo Province, South Africa. Power dynamics refer to the ways in which power is distributed, exercised, and negotiated within social relationships, organisations, and broader societal structures. They encompass how authority is allocated, how individuals or groups assert influence, and how power shifts or is... [...] Read more

Abstract: The western Balkans are persistently grappling with its unfavorable inter-ethnic reputation. Although political toleration has been consistently proposed as a solution for inter-ethnic tensions, this paper argues for the adoption of the Coordinated Management of Meaning (CMM) framework, offering a fresh perspective to an old problem. Rooted in the 'communication perspective', CMM provides a crucial platform for stakeholders to interact... [...] Read more

Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Abstract: This study explores the use of social media by indigenous religious organizations in Indonesia to preserve cultural identity and teachings amidst the challenges of the digital era. Focusing on two contrasting cases—Paguyuban Budaya Bangsa (PBB) in Central Java and Lalang Rondor Malesung (Laroma) in North Sulawesi—the research examines how each organization approaches digital adaptation within its social and cultural context. PBB, with its... [...] Read more

Abstract: The purpose of this study is to lay its prime focus on the support for creativity that defines the self-analysis of creative capabilities and potential among men and women. Benefitting from the cross-level interactionist perspective, social role theory, and role congruity theory, this research developed an integrated multilevel model to examine gender differences in risk-taking behavior and determine how the contextual factor of support for... [...] Read more

Abstract: Previous research has focused on the implementation of Development Planning Deliberation (DPD) as a tool to improve development communication among stakeholders, but few have explored this issue in the context of democratization in rural economies. Success in DPD is often determined by the capacity and competence of human resources in the government sector, public service, administration, and socioeconomic empowerment. This study examines the... [...] Read more

Abstract: Human resources and organizational culture are critical to the company's success. Employees who remain loyal to their employers will help the company grow with their knowledge and abilities in their field. Career stagnation, on the other hand, has drawbacks such as complacency, a lack of innovation, a lack of work culture, and a lack of diversity. The purpose of this study is to provide currently available studies related to turnover to see... [...] Read more

Abstract: Human resource culture is the only attempt to determine the cost and value of the company's HR in   terms   of   expenditures   incurred   through   employment,   social welfare   culture, communication,   training, development, and compensation. This study aims to look into the impact of human capital on a company's value. Using a purposive sampling method, both market capitalization and total assets were used to determine... [...] Read more

Abstract: This paper aims to examine how the Arab-British novelist Leila Aboulela portrays the distinctive relationship between her protagonist, Akuany, and the Nile in her recent novel, River Spirit (2023), set during the Mahdist Revolution (1881–1898). This study employs the geocritical approach to examine the interaction between physical spaces and human experiences, highlighting how landscapes influence identity and memory. It analyzes the river... [...] Read more

Abstract: This paper investigates how foreign nationals living and working in Poland evaluate Polish colleagues’ communication in English and its effectiveness in international business. It identifies features of linguistic behaviour attributed to Polish business interactions. Five dimensions of cultural variability (directness, emotionality, power distance, confrontation, critical evaluation) are used as benchmarks and offer an observational framework... [...] Read more

Abstract: Tri Pramana, which is constituted of two major components, denotes the three life strengths to comprehend and believe in a certain event in Bhuwana Alit with manacikapura as the three powers of living beings, including (1) Bayu as the breath power, (2) Sabda as the sound power, and (3) Idep as the mind power. As delineated in Widhi Tatwa, Tri Pramana encompasses Praktyaksa Pramana, Anumana Pramana, and Agama Pramana (Sabda Pramana), which are... [...] Read more

Abstract: A large number of international students consider pursuing a career in Norway after completing their studies in the country. This study investigated the significance of learning Norwegian for international business school students’ career competencies in relation to working in Norway. A qualitative approach was employed, using semi-structured individual interviews and thematic analysis. The sample comprised 15 first-year international... [...] Read more

Abstract: This study investigates the implementation of cross-cultural communication through the Green ASEAN Culture Festival at Universitas Padjadjaran, positioning it as a strategic pedagogical tool for fostering intercultural competence in higher education. Employing a qualitative case study design, the research integrates data from 15 semi-structured interviews with student organizers and performers representing five academic programs, as well as... [...] Read more

Abstract: People speak different languages across the globe and belong to different cultures, but they still need to communicate. People of discrete cultures think differently and use various concepts and expressions across languages. Such differences appear in literature and are expressed through culture-specific items (CSIs). This study analyzes the CSIs in Al Shehhi’s أنا و العم سام /?na: wa l؟am sa:m/ (2016) and its English translation, ‘Uncle Sam... [...] Read more

Abstract: The primary objective of any Business English course is to equip learners with the communicative competence required for professional environments. Accordingly, this study aimed to design and evaluate a technology-enhanced educational intervention to improve Business English proficiency among undergraduate economics students. Employing an action research methodology, the study was supported by post-tests, student surveys, and descriptive... [...] Read more