Abstract: Both Asian advertising graduate students and faculty members attending higher academic courses or working in U.S.A. face cultural and linguistic challenges that may cause real difficulties in their lives in their host country of U.S.A. Systematic research is needed to address those challenges and to expand our theoretical understanding of diversity in advertising education. Such research may help Asian graduate students and scholars to... [...] Read more

Abstract: The paper foregrounds linguistic and cultural hybridity as a master trope in the advertising space of Lesotho. Kraidy and Yazdiha’s postulations of hybridity together with the transformationalists view of globalisation and the Communication Accommodation Theory (CAT) provide the theoretical footing for the study. It is a qualitative study with data drawn from a total of seventeen adverts from the advertising space of Lesotho. A modification... [...] Read more

Abstract: The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of technologies. In response to this complex environment multinational companies need to find a balance between adaptation and standardisation to achieve effective advertising. We explore linguistic cues used to address the consumer in standardised... [...] Read more

Abstract: Given the predominance of visual image over language copy in global advertising this research explores its inter-cultural perception across emerging markets worldwide. Discourse analysis was conducted on the qualitative responses to global print advertisements by target segments in emerging markets of three geographic regions. Both similarities and differences of perception were found between the selected markets in the Middle East, Latin... [...] Read more

Abstract: The aim of this research is to ascertain whether the presence of people from different ethnic backgrounds in commercials and institutional advertising influences the attitudes of native receptors, helping to change the level of persuasion of the advertising message based on the source. This study carried out an experiment by selecting two ads in press - one from a commercial campaign and one from a public service campaign - and creating four... [...] Read more

Abstract: : The street food content of YouTubers is an intercultural communication message to promote Chinese culture to viewers around the world.  This article aims to analyze cross-cultural interactivity in physical and online intercultural communication. The research uses a qualitative content analysis method continuously produced by non-Chinese-speaking YouTubers to communicate original Chinese culture to viewers outside China. The sample... [...] Read more

Abstract: This study analyzes the content of 2,598 award-winning print advertisements from the China Advertising Festival website from 1982 to 2009. The results indicate that ration and sensory strategies are the two leading message strategies of Chinese award-wining print advertisements. Message strategies of Chinese advertising manifested a general shift from an informational approach (transmission view of communication) to a transformational... [...] Read more

Abstract: This research aims to analyze how beauty brands communicate their messages through Instagram advertisements and determine whether Indonesian beauty standards have changed. This research uses a qualitative approach because it is still uncommon for a qualitative approach that analyzes how and why messages are formulated in beauty advertising. This research also uses a semiology analysis method to explore the meaning of communication messages... [...] Read more

Abstract: “Cultural imperialism”, a highly debated concept, refers to how an ideology or a way of life is exported from one country to another through movement of cultural goods. A major driver of cultural imperialism in the era of globalization, are large corporations, many of whom have their base in the United States. Viewed “as homogenizing forces”, these corporations through their global brands are known to sell the same tastes and styles along... [...] Read more

Abstract: This qualitative study investigates the persuasive strategies employed in 100 textual advertisements on OpenSooq, a major online sales platform in Jordan. Guided by Beebe and Beebe’s (2013) model of persuasive communication, the analysis examines how credibility, emotional, and logical appeals are discursively realized in Jordanian digital contexts. Using thematic coding supported by ATLAS.ti, the findings show a marked preference for... [...] Read more

Abstract: This contribution analyses the image of Europe passed on in current TV-advertising in Russia. This image is only understandable in the context of the current social discussions about national identity and builds on the national self-images. While Russia is very markedly different to Europe in terms of size and importance, tradition and history as well as community and shared identity, the image of Europe is depicted as a homogenous,... [...] Read more

Abstract: This article explores the experiences of Chinese postgraduate students in a UK university using the lens of rhythmanalysis. This study goes beyond intercultural interactional moments and examines how intercultural experience is organised through temporal, spatial, and emotional rhythms. The data were generated through narrative interviews with four students, and narrative rhythmanalysis was employed for analysis. Findings show that students’... [...] Read more

Abstract: The study of ethnic proverbs in intercultural communication in English has recently become a promising research perspective. Chinese media in English, which communicate China’s message to the world, abound in native proverbs. In media coverage of international issues Chinese proverbs present an effective tool of China’s interaction with other countries. Proverbs convey China’s standpoint indirectly but firmly and may be viewed as China’s... [...] Read more

Abstract: The purpose of this study is to understand students' successful experiences in intercultural communication, this study systematically reviewed the challenges Chinese students face in intercultural communication, the strategies used to address these challenges—including coping strategies and interventions—and the impact and outcomes of their implementation. Following the Preferred Reporting Items for Systematic Reviews and Meta-Analyses... [...] Read more

Abstract: This paper explores the intercultural communication, cultural adjustment strategies and power relations between Finnish and Chinese representatives in the context of Chinese investment facilitation in Finland. The study is mostly based on interviews of individuals who work either for one of Finland’s state agencies tasked with attracting investment or local government. When analyzing aspects of power, the paper’s theoretical basis is the... [...] Read more

Abstract: This paper addresses the influence of Confucianism and Buddhism on Chinese business against the background of China´s economic integration into the world. Considering the relationship between Confucianism, Buddhism and business from an intercultural perspective in the context of economic and cultural globalization, we present some modern Chinese business people, including some overseas Chinese, who behave in accordance with Confucianism, pray... [...] Read more

Abstract: The purpose of this study was to analyze the experience of international graduate Chinese students in the U.S. The methodology included a focus group (n=8) and personal interviews (n=8) conducted at a southeastern university. This study revealed how international Chinese students dealt with differences in expectations for the classroom environment, excellence in schoolwork, and nonverbal norms during their time studying in the U.S. Gender... [...] Read more

Abstract: Given recent international trends in globalized healthcare systems, an analysis of the cultural representations of patient and physician imagery was conducted on 66 medical tourism websites. Expectancy violations theory serves as the intercultural theoretical framework for exploring the medical tourism process overall, and quality of care expectations specifically. Results revealed the type of website and international region of care varied... [...] Read more

Abstract: This paper focuses on the understanding of visual rhetorical figures as they appear in today’s globalized advertising. A sound theoretical model (i.e., Phillips and McQuarrie 2004) is first reviewed to select a good representative sampling (i.e., 9 advertisements) of the behaviour domain measured. Then, a population of 60 English language students are questioned regarding these 9 advertisements. This study uses a combined methodology,... [...] Read more

Abstract: This paper employs a focus group approach to examine stereotypical perceptions of Chinese and U.S. Americans from each other's perspective. Eight focus groups were conducted involving 34 undergraduate participants from two universities in the U.S. and China. Group discussions were recorded, transcribed, and analyzed for emerging themes. Results showed that there were converging and diverging perceptions between Americans and Chinese.... [...] Read more

Abstract: This research investigates the impact of disgust towards culture mixing on acculturation and life satisfaction among mainland Chinese sojourners adapting to life in Hong Kong. In Study 1, drawing from previous research, we developed a measurement tool for assessing disgust towards mainland China-Hong Kong culture mixing and validated it in a sample of mainland Chinese students. We then conducted two longitudinal studies (Study 2 and 3) to... [...] Read more

Abstract: Recent research on Critical Discourse Analysis (CDA) has focused on the identity construction of agents within discourse. This study delves into intercultural communication through the lens of multiculturality and interraciality. Employing the CDA framework, the research investigates how online Filipino Chinese writers construct their identities and those of their readers, examining the dynamics of dominance and subordination in selected... [...] Read more

Abstract: China’s increased engagement with South Africa presents serious challenges to Chinese construction companies because of allegations about unfair labour practices. This study aimed to identify cultural differences between black South Africans and Chinese and explore the roles of the differences in their problematic encounters in the building industry in Johannesburg. The study concluded that cultural dimensions should receive due consideration... [...] Read more

Abstract: This study discusses the intercultural communication competence of Chinese students who were studying at an Australian University. The study specifically explores the frequency of interactions between Chinese students and students from other countries; the difficulties they encountered and the reasons they attributed to these difficulties. Research results, derived from questionnaires and interviews, reveal that the Chinese students... [...] Read more

Abstract: Based on naturally occurring audio-video data collected from university campus settings, this study has identified four nonverbal actions ¾ zhùshì "gaze", diantóu "head nods", wexiao "gentle smile" and shouchù " hand touch" employed by Mandarin Chinese speakers in their interpersonal communication. Detailed data analysis and discussion reveal how Mandarin Chinese speakers manage their affiliation and attachment nonverbally with the... [...] Read more

Abstract: Americans, Chinese, Japanese, Thai, and Vietnamese ( N =250) rated 57 random proposed conversation topics on a five-point scale (i.e., very good, good, neutral, bad, very bad) to a same-culture, same-sex school friend. Five factors emerge and are characterized as:  Familial Biographical Data ,  Skeletons in the Family Closet ,  Small Talk Topics ,  Personal Information Topics , and  Intimate Relations Topics . For the... [...] Read more

Abstract: Developing intercultural communicative competence among Chinese university students is essential in the era of globalization; however, disparities persist between ranked universities and general universities. While RUs benefit from extensive internationalization resources, general universities often lack structured intercultural communication instruction and opportunities due to resource disparities, prestige, or geographic constraints, and... [...] Read more

Abstract: The distinction between the Self and the Other is a foundational concept across disciplines such as sociology, philosophy, cultural studies, anthropology, and psychology. This study examines the dynamic processes by which individuals position the Self and the Other in intercultural communication, with particular focus on how people interpret artistic works from unfamiliar cultures through processes of categorization and identity assignment.... [...] Read more

Abstract: This study explored relationships between an individualism-collectivism orientation as well as communal orientation and the perceptions of Chinese employees ( n = 20) from an MNC of intercultural communication. On the basis of previous research, we hypothesised that this group of employees would display a tendency to focus their attention on the actions, knowledge and needs of their co-workers. To verify this hypothesis, the employees were... [...] Read more

Abstract: This study examines how overseas Chinese in the U.S used their online narratives to articulate their individual identities, and to form a shared group identity. What is more, during April 2008, rallies and protests were organized by these online discussion groups. The analysis of participants’ narratives demonstrates the emancipatory potential of the Internet, that is, online discussion helps members of a marginalized group form a united... [...] Read more

Abstract: This study examines Pearl S. Buck’s English translation of Shui Hu Zhuan (All Men Are Brothers) through a contextual, paratextual, and textual lens, with particular focus on her ideological positioning as a Western female translator depicting Chinese women. Grounded in postcolonial feminist theory, the research aims to explore how Buck’s bicultural identity and ideological stance influenced her translation choices, especially in the... [...] Read more

Abstract: Over the past 40 years, China has become progressively more open and integrated into globalization, including foreign-made movies and TV shows. The influence of American popular culture extends to English majors, who are among the most likely to be shaped by Hollywood’s ‘soft power.’ This research examines how their attitudes and behaviors are influenced by these depictions of American culture and values, and how this shapes their future... [...] Read more

Abstract: In conversation, two channels operate simultaneously. Yngve (1970) refers that the ‘main’ channel is that through which the speaker sends messages, whereas the ‘back’ channel, such as okay , mm is that over which the listener offers response without claiming the speakership. Back channels are particular to languages and cultures. The present study aims to examine the naturally occurring conversations between Hong Kong Chinese (HKC) and... [...] Read more

Abstract: Different nations in the world have their own cultures, and these cultures are characterized by both universality and particularity. The former provides a foundation and guarantee for intercultural communication, while the latter often leads to negative cultural transfer in communication if the speakers are unconscious of cultural differences. This paper makes a comparative study of negative cultural transfer in communication between Chinese... [...] Read more

Abstract: There are officially 56 ethnic groups in China, and of its 1.2 billion people, more than 95% are identified as Han [China] people (State Ethnic Affairs Commission of PRC 2011). Yet the ways in which ‘Chineseness’ has been researched in the field of communication have mostly employed a geographical focus and been reduced to a singular ethnic, national, and cultural salience (So 2010). This article employs Ahmed’s (2004) model of the... [...] Read more

Abstract: This study aimed to examine memes from a linguistic and cultural perspective, focusing on humor expressed through English and Arabic captions in memes collected from Facebook and Instagram. Using a mixed-method approach that combined quantitative and qualitative methods, corpus linguistics was employed to collect 60 memes—30 Arabic and 30 English. The study sought to highlight the similarities and differences in the methods used to express... [...] Read more

Abstract: This paper sets out to examine the development of Chinese sales genres in relation to the changing social context. An approach embracing both social context and communicative purposes (Swales, 1990) is proposed and used in this paper. Fundamental changes have taken place in Chinese business context since the economic opening-up in 1978. In response to these changes, sales letters have emerged to meet the communicative needs of business. An... [...] Read more

Abstract: This study examines the personal opinions of Chinese employees working in a multicultural environment on the relationship between cultural diversity and the efficacy of their communication in a multicultural environment. To better understand the connection between cultural background and efficient business communication, we conducted a questionnaire survey in 2014 among 20 employees from a Chinese subsidiary of a European top global... [...] Read more

Abstract: Complaint avoidance is a common response to relational conflict; yet, it can cause adverse personal and relational consequences. This study examined cultural (i.e., U.S. versus China) and relational (i.e., relational power, communication efficacy) factors predicting complaint avoidance. Hypothesizing that Americans engage in less complaint avoidance than Chinese (H1), relational power negatively predicts complaint avoidance via communication... [...] Read more

Abstract: Based in the assertion that different cultures value aspects of communication differently, this study explored the position of Singapore on the continuum of communication apprehension (CA), self-perceived communication competence (SPCC), and willingness to communicate (WTC). Responses were obtained from 209 self-identified ethnic-Chinese born in Singapore and 105 Malay immigrants. The results revealed ethnic-Chinese to have low self-reported... [...] Read more

Abstract: The present study aims to develop an intercultural competence (IC) instrument for Chinese students of Spanish as a Foreign Language (SFL). In order to do so, we took steps to modify the statements and confirm the validity of the IC instrument. The new instrument was validated by using exploratory factor analysis through a self-report methodology. The results showed that the instrument possessed adequate validity and reliability. The 28-item... [...] Read more

Abstract: This paper revisits relevant approaches used for the study of language and intercultural communication, in particular, in the area of comparing English and Chinese discourse structures. Kaplan's (1966) work has a great impact on the various approaches in this area such as Kirkpatrick (1991; 1993) and Zhu (1997). This paper specifically investigates the approaches focusing on Kaplan's proposal on the circularity and linearity of rhetorical... [...] Read more

Abstract: The growth of new  communication technologies has presented new challenges to traditional cross-cultural adaptation (CCA) research. Guided by uses and  gratifications  (U&G) theory, we proposed a model of Internet use in CCA, investigating how individual differences, Internet use motives, and Internet use influenced Chinese students’ CCA. Eight Internet use motives were identified in the CCA context, including social... [...] Read more

Abstract: This paper explores the impact of study abroad on the self-identity of Chinese doctoral students in the UK, with an emphasis on students’ agency and identity through the lens of Giddens’ (1991) reflexive project of the self’. Qualitative data comprising student perceptions and experiences of personal changes and development during their study abroad were collected through focus groups and semi-structured interviews involving 11 participants.... [...] Read more

Abstract: This paper explores some language-related aspects in investment negotiation between Finnish and Chinese partners, such as language choices, the role of interpreters, and overcoming misunderstandings. These are seen as sites of both search for common ground in terms of positive politeness (affiliation) and power positioning in terms of negative politeness (autonomy) (Brown and Levinson 1987). This study is based on data obtained by... [...] Read more

Abstract: China has emerged as Indonesia's largest trading partner, creating new opportunities for bilateral economic cooperation. However, challenges related to cultural differences in joint ventures have become increasingly important. Improving cross-cultural adaptability and joint venture performance is crucial to strengthen collaboration and exchange. This study aims to explain the theory of cross-cultural adaptation in joint ventures, establishing... [...] Read more

Abstract: The current study aimed to assess the intercultural competence (IC) of Chinese students of Spanish as a foreign language (SFL) using Chen's (2019) Chinese Intercultural Competence Scale (CICS), as well as to investigate which external factors influence the acquisition of IC in the field of SFL. The quantitative data from the study show that the participants' IC level was neither high nor low. Their level of IC was affected by age, study... [...] Read more

Abstract: By analyzing a corpus of newspaper headlines collected from the global news in Britain (from The Sun ) and Hong Kong (from Oriental Daily ) during a two-month period in 2009, this paper aims to identify the relative influence of globalization on the discursive practices of news writing in the two countries/regions. English news headlines, usually configured in short phrases, tend to present events as humorous or dramatic adventures through... [...] Read more

Abstract: This study explores how fake news messages impact readers’ perceptions of credibility. By combining valenced framing and construal-level theory, the research examines how temporal, spatial, and mental construal dimensions can moderate the relationship between fake news and credibility. A quantitative method was adopted, applying repeated-measures ANOVA analysis. To measure framing effects, 16 negative and 16 positive fake news stories about... [...] Read more

Abstract: This article explores the role of various media in shaping public opinion during martial law in Ukraine. The study aims to evaluate the extent to which media influences public perception, unity, and societal response under the conditions of military conflict. The research methods employed include content analysis of mass media materials, sociological surveys, and graphic and comparative analyses to measure media impact. The study is based on... [...] Read more

Abstract: Hall's encoding/decoding model has been widely used in mass media, but its potential in social media studies has not been explored thoroughly. To this end, this paper aims to broaden the fundamental principles and assumptions of the model and apply them to audience engagement and interaction in constructing cultural meaning through social media. By analysing the YouTube channel of Liziqi (Vlogger), this study adopts a two-stage content... [...] Read more

Abstract: An increasing number of international students are pursuing studies in China and encounter challenges and uncertainty in a new foreign environment. Cross-cultural adaptation is influenced by social self-efficacy, social interaction, and WeChat use but little is known about the interaction of these three factors in influencing cross-cultural adaptation. The study examined the mediating role of social self-efficacy in the relationship between... [...] Read more

Abstract: Situated in Byram’s intercultural competence model, this study employed survey questionnaires and face-to-face interviews to investigate the current situation of Chinese college students’ intercultural competence through exploring a class of English majors. The results show that students were not satisfied with their reported intercultural competence; their desire for cultural learning was constrained by the current language teaching methods... [...] Read more

Abstract: This study investigates the re-entry acculturative experiences and challenges facing foreign-educated returnees working at Chinese universities. Fifteen returnees from five universities in a southwestern province of China participated in semi-structured interviews. The study, using the ABC theoretical framework, highlights the acculturative process of returned academics in terms of role expectations, transformed identities, and cultural... [...] Read more

Abstract: People are routinely faced with making decisions. Some decisions are made quickly and easily while others may take reflection and research. Scholars in numerous disciplines such as behavioral economics, marketing, philosophy, psychology, and sociology have attempted to identify the variables that impact people’s ethical/moral choices in the decision-making process. Still, the question of whether people use their heads (rationale) or their... [...] Read more

Abstract: The author draws upon personal experience and written sources to reflect upon the difficulties a Canadian of European extraction encounters when interacting with people of Chinese descent. Four themes are explored: friendship; connections (guanxi); personal space and privacy; and altruism.   [...] Read more

Abstract: Previous studies provide general and generic interpretations on cultural differences when interpreting misunderstandings in intercultural communication. In light of performance theory, a five-element model is proposed as a practical tool to analyze how cultural differences lead to misunderstandings. Supported by cases of misunderstanding in Chinese-American communication, this model shows that five key elements in intercultural communication:... [...] Read more

Abstract: This paper examines the U.S. hegemonic role in imposing its copyright standards onto the Chinese, who hold fundamentally different cultural perceptions of copyright in terms of innovation, fair use, and the public domain. A thematic analysis of the transcripts of 45 in-depth interviews of the Chinese copyright holders and consumers via the theoretical lens of hegemony reveals the following. To obtain bigger market access and better protection... [...] Read more

Abstract: The number of Chinese students learning English around the world is increasing more and more. In order to fully understand the struggles that the students have in adjusting to the new language and culture, we need to listen to the voices of the students themselves. Language Learning Histories provide researchers with insight into the issues associated with intercultural communication, the process of language learning, and the language... [...] Read more

Abstract: We investigated how cultural differences influence communication style in text-based computer-mediated communication (CMC) and compared the context of communications within the same culture (Thai-Thai pairs) and different cultures (Thai-Japanese pairs and Thai-Chinese pairs) by examining significant differences in the number of text chats in each classification pertaining to intentions. The significant finding of this study is the large... [...] Read more

Abstract: Media’s ability to enhance the salience of certain topics for the public and affect governmental policy-setting processes is widely recognized. This is particularly evident in health communication, where newspapers are one of the most important sources of health information. This study compares media depictions of tick-borne disease in the United States and China. Both countries are experiencing an increase in tick-borne diseases and have... [...] Read more

Abstract: There has been considerable interest in subtitling strategies in the translation of cultural references. However, there is a lack of studies on subtitling in the Chinese context. The purpose of this study is to compare the subtitling strategies used by fansubbers and official subtitlers when dealing with cultural references in translated Mandarin subtitles. The results showed that 228 cultural references had been found in the two films: The... [...] Read more

Abstract: This study explores the metaphorical and metonymical expressions of sadness and joy in French idiomatic expressions, collected from various media sources and YouTube channels. Using a qualitative research design, it applies the Extended Conceptual Metaphor Theory to analyze how these emotions are conceptualized through image schemas, domains, and mental spaces. A type-based approach is used to categorize the source domains underlying these... [...] Read more

Abstract: This article explores intercultural contact as a pathway for the development of intercultural communicative competence (ICC) among EFL undergraduates in China during the post-pandemic era. Adopting an exploratory qualitative design with self-reports and focus group interviews as instruments, the challenges faced by EFL undergraduates in intercultural communication and intercultural contact pathways for ICC development were elicited with... [...] Read more

Abstract: Face negotiation theory has been an influential theory of intercultural conflict management. However, as a theory of functional approach, it has limitations in analyzing dynamic conflict management process. Using repeated episodic interviews, this paper attempts to combine this theory with Spencer-Oatey’s (2007) face and identity model as well as post-structural perspectives of identity to analyze the dynamic and complicated conflict... [...] Read more

Abstract: The study takes an indirect approach towards the intercultural experience of migrants and explores how they perceive discrimination from host society and in turn stereotype it. Previous studies have highlighted how interculturality facilitates the adaptation of migrants in the host country. This study explores (i) how face-to-face (FTF) and mediated contact and perceived discrimination predict stereotyping, and (ii) how contact, perceived... [...] Read more

Abstract: This investigation, which uses a sample of 53 students from China, the United States and France, aims to determine what types of communication styles students of different cultural backgrounds expect from their teachers. Previous studies have already produced some results on this issue, but little attention has been paid to exploratory research that allows students to provide their own definition of their teachers’ communication. While some... [...] Read more

Abstract: International students often face challenges in adapting to new living and learning environments. This study investigated the levels of acculturative stress and its contributing factors among Asian and African international students in five internationally recognized universities in Wuhan, Hubei. A total of 243 students participated in the study, completing a questionnaire based on an adapted version of the Acculturative Stress Scale for... [...] Read more

Abstract: Amid the resurgence of exclusionary nationalism and intercultural tensions, understanding how linguistic diversity shapes social attitudes has become increasingly vital. This study investigates how multilingual experience influences nationalism-related affective orientations among Chinese participants, focusing on the ways in which multilingual exposure interacts with mental aggression and intercultural communicative attitudes to shape... [...] Read more

Abstract: Based on a series of data analyses of the 2008 East Asia Social Survey (EASS) encompassing China, Japan, South Korea, and Taiwan, this paper examines attitudes toward globalization among citizens from East Asia, and investigates factors that affect their global attitude. A three-pronged analytic framework is presented; influential theoretical perspectives and established individual and cultural contributors are addressed to organize the... [...] Read more

Abstract: With an understanding that instructional communication and learning behaviors differ culturally, this study investigates the relationship between teacher confirmation and student motivation among Chinese, Korean, and Japanese students. Students in China ( n  = 718), Korea ( n  = 362), and Japan ( n  = 350) completed surveys assessing their perceived teacher confirmation and student motivation. Results indicate teacher... [...] Read more

Abstract: The letter of recommendation (LR) as a means to communicate across different cultures for the purpose of applying for entering a university can be problematic. Using contrastive rhetoric analytic framework, this paper compares LRs written by Chinese and English native speaker professionals. Discussion of culturally situated interpretations of the LRs is based on interviews with university professors who have been on the admission committee.... [...] Read more

Abstract: This is a slightly revised manuscript from my keynote speech at the NIC conference 2003 in Göteborg, Sweden. The aim of the speech was to put forward research towards a critical intercultural multiperspectivism in order to understand professional intercultural communication in multicultural societies. This will be discussed in relation to a case, a job interview with an untrained Danish interviewer and a Chinese candidate. In this written... [...] Read more

Abstract: The current study ventured to explore nonverbal behavioral cues associated with the construct of goodness. In a focus-group setting, perceivers from the high-context cultures of Malaysia and China were asked to define goodness and discuss how they interpreted goodness in others. Across all groups (Malaysian and Chinese) a recurring theme consisting of dynamic cues, static cues and paralinguistic cues was frequently cited, with emphasis across... [...] Read more

Abstract: This article examines the coverage of migration topics in a selection of Russian newspapers with nationwide circulations in the first six months of 2005 and tries to answer to the question: how does the Russian national press represent people and features which are significantly different from so-called Russian character and national identity? The analysis is based on three main themes: immigration, the national project, and Russians... [...] Read more

Abstract: Previous intercultural communication research has relatively underplayed the influence of second language factors. This underplaying arises for three reasons: 1) the over-emphasis on the influence of cultural differences in intercultural communication; 2) the prevalent assumption that communication style in intercultural communication is the same as that in intra-cultural communication; 3) the dominant (post-) positive research approach in... [...] Read more

Abstract: The paper examines Cantonese tertiary students’ email apology style for personal offences to teachers in their native language (L1, Cantonese) and second language (L2, English) learnt at school by testifying three hypotheses. Firstly, the Cantonese students’ L1 and L2 apologies are always multi-componential, with at least two parts in one apology email, in spite of the fact that there is no statistically significant difference between... [...] Read more

Abstract: This study advances a re-conceptualization of intercultural competence as an emergent, relational practice constituted within dynamic networks of interaction. Employing a conceptual methodology informed by Actor-Network Theory (ANT), it proposes a perspective that considers both human and non-human actors/actants, including technological artifacts, semiotic and linguistic resources, institutional structures, and spatial-material... [...] Read more

Abstract: In times of crisis, outbreaks, or pandemics, the dissemination of accurate information by the government becomes paramount. This study investigates the efficacy of governmental counter-narratives in addressing misinformation during the COVID-19 pandemic, specifically focussing on their impact on debunking various hoaxes. The study analyses the performance of the Jabar Saber Hoaks work unit, operated by the Regional Government of West Java... [...] Read more

Abstract: This study examines the employment of persuasive strategies in informational emails that market products and/or services, illustrating how these strategies influence target customers and persuade them to make purchases. A corpus of 850 emails, encompassing over a million words, was compiled and analyzed using a mixed-method approach that integrated both quantitative and qualitative measures. The emails were collected between 2020 and 2021.... [...] Read more

Abstract: The internationalisation of higher education institutions is mainly focused on mobility programs.  Increasingly programs try to improve the intercultural learning of their students through internationalising their curriculum and assessing their intercultural experiences. The purpose of this research was to evaluate the acquisition of intercultural competence and professional skills of higher education students during a specific short Erasmus+... [...] Read more

Abstract: The global technological transformation has greatly changed and improved almost every part of our life. Notably, today, social media influences us even for the basic necessities of life, such as education. By keeping the importance of social media in education, this research also focuses on the effects of YouTube culture in improving students' academic performance in Jordan. The researchers used Structural Equation Modeling (SEM)as the study... [...] Read more

Abstract: Transitivized English intransitive verbs, abbreviated as transitivized EIVs in the present study, refer to the English intransitive verbs which are transitively used taking direct objects as normal transitive verbs do. This study aims to systematically explore their syntactic and semantic patterns through a specialized corpus with 585 instances of 211 transitivized EIVs from the EIV corpus and approximately 97,000 words from the instances of... [...] Read more

Abstract: This study investigates the role of foreign tourism professionals in Japan as key agents of bridging social capital within the tourism industry. These individuals serve as cultural mediators, interpreting Japanese traditions, social norms, and practices for international audiences while facilitating connections between local communities and global visitors. The research adopts a participatory observation approach, in which the author... [...] Read more

Abstract: Translation plays a vital role in globalisation by acting as a bridge of cross-cultural communication. The current study investigated 232 published Web of Science (WoS) core journal articles on domestication and foreignisation concepts in translation studies in the past two decades through bibliometric analysis. Specifically, the evolution of the concepts with major research trends, burst detection, keyword timelines, and citation networks is... [...] Read more

Abstract: This research explores the intercultural competence of Mexican pre-service English language teachers, focusing on the dimensions of attitude, knowledge, skills of interpreting and relating, skills of discovery and interaction, and critical cultural awareness. Using a comprehensive model of intercultural competence as a theoretical framework, the study adapted a self-report questionnaire to assess these dimensions within a non-multicultural... [...] Read more

Abstract: The practice of telecollaboration has gained traction since the early 2000s as a means of facilitating intercultural communication across distant locations. However, its potential to enhance learning motivation and the acquisition of intercultural mediation competence remains underexplored. This study investigated the motivational components influenced by telecollaboration and examined the potential of lingua franca telecollaboration to... [...] Read more

Abstract: The enabling and constraining roles of social media in crises motivate a dynamic approach to examining digital resilience, inherent in the interplay between technological properties and enabling conditions. To expand the literature on how migrant groups navigate digital resilience during the COVID-19 pandemic, this study uses the concept of affordances as an analytical lens to examine how high-skilled international migrants in China used... [...] Read more

Abstract: The portrayal of migrants in the media is frequently shaped by a variety of discursive strategies aimed at influencing public perception. This study examines the discursive strategies employed by two prominent Turkish newspapers, Daily Sabah and Duvar , and the underlying ideologies that drive the selection and utilization of such strategies. The theoretical framework guiding this study draws upon Reisigl’s (2017) model, providing a... [...] Read more

Abstract: Higher vocational English education places significant emphasis on intercultural understanding. However, there is a notable lack of research on the reliability and validity of blended intercultural awareness teaching methodologies in higher vocational English reading education in Henan, China. This project addresses this gap by building an Intercultural Awareness Experiential Teaching (IAET) model. A pilot study conducted in a higher... [...] Read more

Abstract: Technology and society have been interconnected since the dawn of civilization. Literature has always served as an active medium to represent the interaction between these two fields. Fiction often utilizes technology as a backdrop for exploring societal conflicts. Science fiction, in particular, frequently depicts the complex interactions between technology and civilization. Nanopunk emerges as a significant genre within the realm of... [...] Read more

Abstract: The domain of intercultural friendships between international and host national students represents a pivotal aspect of international higher education and intercultural communication. In response to the evident research gap within this realm, we conducted a phenomenological inquiry to explore how eight Omani students establish friendships with US host students and the factors that might either facilitate or impede these intercultural... [...] Read more

Abstract: Our use of language conveys referential meanings and attitudes. The idea that women are unimportant to critical life issues that males handle first is the basis for " woman's la nguage". Women's marginalization and helplessness are mirrored in all the views they are required to talk about, and they are speaking. Speaking in a way that is not proper for women, avoiding expressing strong emotions, favouring expressions of uncertainty, and... [...] Read more

Abstract: Despite extensive scholarship on colonial propaganda, the use of postage stamps as tools of imperial messaging remains underexplored. This study aims to examine how Belgium employed postage stamps to construct and disseminate propagandistic narratives about its African colony, the Belgian Congo. Using quantitative content analysis, the research analyses a corpus of 149 stamps issued between 1894 and 1960, tracing how visual themes evolved... [...] Read more

Abstract: Human resource culture is the only attempt to determine the cost and value of the company's HR in   terms   of   expenditures   incurred   through   employment,   social welfare   culture, communication,   training, development, and compensation. This study aims to look into the impact of human capital on a company's value. Using a purposive sampling method, both market capitalization and total assets were used to determine... [...] Read more

Abstract: This paper examines the recent emergence of visions of globalised virtual communities who inhabit graphical versions of cyberspace implemented on the Internet. Often it is claimed that geography, nationality, 'race' and gender (are) no longer matter in these novel domains. In regard to the contemporary debates over the nature of intercultural communication, the paper considers how human communication is envisaged in these so-called... [...] Read more

Abstract: Although radio has traditionally been recognized as a medium dependent on listener engagement, social media platforms such as Twitter have introduced new forms of interactivity due to their real-time and networked characteristics, facilitating the emergence of novel engagement types. Employing a case study approach, this research delves into the various forms of engagement on @PRFMnews, the official Twitter handle of PRFM Radio in Indonesia.... [...] Read more

Abstract: National security culture has emerged as an important factor shaping state behavior in contemporary international relations. In the current geopolitical environment, culture increasingly functions as a dimension of warfare and of national security, including information security. Drawing on a qualitative scoping review and grounded-theory-informed coding within a constructivist framework, this article examines the role of culture in the... [...] Read more

Abstract: In the contemporary landscape of new media, social media platforms, particularly exemplified by TikTok, offer female users accessible and cost-effective means for self-expression and communication. However, this study reveals that such platforms, despite their apparent openness and liberality, have not effectively challenged or changed the persistent and deep-rooted issue of gender discrimination that women face. This research adopts a... [...] Read more

Abstract: This study examines the relationship between team performance and subjective well-being in multicultural organizational contexts, and the mediating role of cultural integration in these relationships. Existing research highlights that understanding well-being is essential in enhancing team outcomes, yet limited studies have explored this link across diverse work settings. These findings support using well-being as a significant predictor when... [...] Read more

Abstract: Certain typical elements of ancient Egyptian culture have already become particularly symbolically charged. Even today, this sort of fascination for ancient Egypt and its relevant things still exists. Many different showing examples about ancient Egyptian culture in a variety of domains around the world demonstrate people’s continued interest in it. This article discusses a song which was composed by Jay Chou, titled “Snake Dance”, and as a... [...] Read more

Abstract: Professionals in engineering and many other fields are often expected to work on global teams, setting the stage for frequent interpersonal interactions that span cultural boundaries. To further investigate the nature of such experiences, the findings presented in this paper are based on data collected via interviews and focus groups with 23 technical professionals who had varying levels of exposure to intercultural teamwork. Using an... [...] Read more

Abstract: China is a culturally diverse country with a significant population of ethnic minority groups. In recent years, the government has emphasized tourism as a strategic tool for fostering education and entrepreneurial awareness, particularly among Generation Z. This study aims to investigate the extent to which liberal arts courses influence students’ multicultural attitudes and entrepreneurial motivation in the tourism sector. The research... [...] Read more

Abstract: Global migration continues to reshape demographic and societal landscapes, requiring close attention to refugee integration and the intercultural communication it demands. This study aims to understand how social professionals navigate intercultural encounters with refugee families in the context of family education and counselling. Using a qualitative longitudinal design, we conducted repeated expert interviews with professionals from 33... [...] Read more

Abstract: Most existing digital platforms for Intangible Cultural Heritage (ICH) suffer from low user engagement, limited interactivity, and insufficiently emotional or immersive content, factors that hinder their potential to sustain and promote traditional crafts. This study designs and evaluates a culturally informed bamboo weaving interface for ICH by integrating the Garrett User Experience (UX) Model with selected visual communication principles.... [...] Read more

Abstract: This investigation identifies contextual characteristics associated with meaningful intercultural interactions between domestic students enrolled in a 13-week intercultural communication course and international students. After participating in an international student welcome and games event and three cultural encounters, domestic students completed post-activity reflection surveys that included a quality intercultural interaction scale and... [...] Read more

Abstract: The primary objective of any Business English course is to equip learners with the communicative competence required for professional environments. Accordingly, this study aimed to design and evaluate a technology-enhanced educational intervention to improve Business English proficiency among undergraduate economics students. Employing an action research methodology, the study was supported by post-tests, student surveys, and descriptive... [...] Read more

Abstract: This study aimed to investigate how digital technology integration, community participation, and innovation in performance formats influence the sustainable digital conservation of local performing arts, with a specific focus on Choy Li Fut martial arts. It also explored the mediating role of perceived authenticity and the moderating effect of digital literacy in enhancing preservation effectiveness and audience engagement. A quantitative... [...] Read more

Abstract: This study investigates Emergency Medical Services (EMS) in Kuwait, with a particular focus on the cultural awareness and communication adaptability of paramedics and Emergency Medical Technicians (EMTs). EMS professionals routinely engage with patients from diverse sociocultural, linguistic, and religious backgrounds, complexities that are further heightened by the urgent, high-pressure nature of emergency care. Given Kuwait’s unique... [...] Read more

Abstract: This study focuses on the employment of AI technology in regular, day-to-day activities, such as when Google Translate or Bing Translator are encouraged alongside various programs and applications. It also evaluates and empirically demonstrates the subjects of writing with AI technologies, computer-assisted language learning (CALL), machine translation (MT), and automatic evaluation systems (AESs) in order to offer solutions for enhanced... [...] Read more

Abstract: This research focuses on social media use by Asian international students in the U.S. and its impacts on their subjective well-being, social support, and cultural adjustment. In-depth interviews were conducted with 17 international students from six Asian countries who are studying in a Midwestern University in the U.S. The research finds that social media helps to compensate Asian international students for the loss of social support and... [...] Read more

Abstract: This study examines how Vietnamese postgraduate students interpret (im)politeness during clinical consultations with doctors in English-speaking countries. Drawing on narrative reflective reports from 14 Vietnamese university academics who completed their doctoral studies in TESOL and Applied Linguistics abroad, the research analyzes participants’ retrospective accounts of critical medical encounters in which they evaluated native... [...] Read more

Abstract: A large number of international students consider pursuing a career in Norway after completing their studies in the country. This study investigated the significance of learning Norwegian for international business school students’ career competencies in relation to working in Norway. A qualitative approach was employed, using semi-structured individual interviews and thematic analysis. The sample comprised 15 first-year international... [...] Read more

Abstract: Research on immigrant-host attitudes in Finland has flourished significantly over the past two decades. However, most of this research has focused on Finnish attitudes towards immigrants. Studies that examine immigrants’ perception of the type of attitudes Finns have towards immigrants and immigrants’ own attitude toward Finns are hard to come by. This study examines the relationship between intergroup contact and the perception immigrants... [...] Read more

Abstract: The study sought to evaluate women’s lived experiences of informal street trading in East London with specific reference to the coping strategies they adopt and their challenges within the industry.   A qualitative method was used, adopting a case study design. Interviews were conducted with fourteen street trader women participants who were purposefully selected because of the artefacts they displayed for sale. Data collected through... [...] Read more

Abstract: Rural broadcasting is an important tool for providing development-focused messages to rural populations. Research on this topic is necessary for creating informed proposals for rural broadcasting legislation. According to a bibliometric study by Evangelos M. Pallis of Hellenic Mediterranean University, the most common sources of research on rural broadcasting are M/C Journal, IEEE Transactions on Broadcasting, and Media Culture & Society... [...] Read more

Abstract: This study examines the sociopragmatic functions of ostensible commissive speech acts in Saudi spoken Arabic, focusing on invitations and offers. Using a mixed-methods approach that combined participant observation and recall interviews, we analyzed 58 naturally occurring instances through the lenses of speech act theory, politeness theory, and the joint pretense model. The findings reveal eight core communicative functions: signaling... [...] Read more

Abstract: The current study investigated the intercultural communication challenges among Indonesian seafarers with foreign crews at international shipping companies. Data collection was conducted through a mixed-questionnaire method, with each questionnaire consisting of 10 items distributed in Google Forms to 171 respondents. The findings revealed that the language barrier was a significant issue among Indonesian seafarers to communicate and... [...] Read more

Abstract: This research aims to determine whether or not it is possible to use artificial intelligence (AI) in English for speakers of other languages (ESOL) courses and review previous research pertinent to artificial intelligence in EFL/ESL instruction to present a comprehensive picture of the current degree of artificial intelligence in EFL/ESL instruction. Utilization of intelligent teaching systems, self-regulated learning, virtual reality,... [...] Read more

Abstract: Intercultural competence (ICC) is now widely recognized as essential to living and working in an increasingly globalized and multicultural world. As a result, considerable attention and resources are devoted to programs for enhancing and assessing ICC, particularly within post-secondary institutions. Concomitantly, these efforts have spurred a massive increase in the volume of publications focused on fostering students’ ICC.  Yet, recently,... [...] Read more

Abstract: The present study examines the contemporary validity and applicability of Hofstede's power distance dimension. Since the introduction of Hofstede's cultural value framework in the early 1980s, cultural, social, political, and commercial relationships among countries have undergone substantial transformation. These changes may have influenced how individuals perceive and enact power relations across intercultural contexts, making a... [...] Read more

Abstract: This study is an attempt to provide an alternative insight into the nature of foreign language anxiety (FLA) from a cross-cultural perspective. The participants were 122 Arab and 107 Iranian second/foreign language students. The present study used a mixed methods design, i.e. questionnaire and interview, to gain a richer understanding of the participants’ FLA. It was found that in addition to experiencing anxiety due to pressures related to... [...] Read more